Recently, how many people around you have fought overnight just for a small game. The stacked elimination game "Sheep, Sheep", which claims to be "passing through the level rate of less than 0.1%, has become popular all over the Internet, making players "pain and play". Playing some casual games appropriately can vent your physical and mental stress, but "The Sheep" does have some addictive mechanisms in terms of difficulty settings and game settings. Psychological experts told reporters that in fact, many games can make people addicted and fall into the "dopamine trap".
1 Why is he "trapped"? Control the emotional value
Recently, have you been trapped in "a sheep"? As a teaching level, it is very easy to get started. However, the real test starts from the second level, with the difficulty jumping from "novice" to "epic difficulty". The pass rate of less than 0.1% instantly aroused everyone's strong desire to challenge. Because of the appearance of fighting for the province, it has caused everyone to have the sense of honor of "I bring glory to my hometown" and the desire to win and lose without dragging my hometown down, all of them faced difficulties. I can't pass it once, and in order to "spend my life", I have to watch advertisements. "Sheep is a sheep" makes players jump back and forth between "wanting to play", "raising blood pressure", "self-doubt", and "still want to play", and ultimately, they repeatedly challenge and watch advertisements driven by the complex mood of "the more angry you play".
even caused too many players to pour in in a short period of time, and the popularity was far beyond expectations, causing the server to collapse twice in 3 days. The company had to pay a lot of money to urgently recruit back-end server developers. In just a few days, game strategies, plug-ins and even piracy have emerged one after another. The police also urgently reminded that they should be careful not to impersonate "Sheep" customer service personnel, sales props, resurrection times, etc. to commit Telecom fraud.
at first glance seems nothing special. Why has "Sheep a Sheep" become the most profitable and traffic-making game in the market in the short term? Psychological experts said that the motivation for playing games and posting on WeChat Moments has changed from sharing the highest record to complaining and unwillingness. This way of playing is actually to let users "get in the trap" through a profound understanding of psychological logic in the process of game design. The game is still a game, but it only contains multiple attributes, including social attributes, comparison psychology, and gambler psychology. By accurately controlling emotional value, users can be driven to try the game levels.
2 Why is it so "top"? Falling into the " dopamine trap"
"I've been a sheep", why can I be so "topped"? Some people believe that in the game "Sheep and play" the psychology of players "pain and play" is more like the psychological "slot machine effect": simple operations are exchanged for "0.1% clearance rate" to achieve the psychological needs of "small profit from the small to the big". During the interview, Han Ning, a member of the national second-level psychological counselor of , a member of the 12355 psychological expert think tank, and a teacher of at at at at at at at at at in the interview, Han Ning, a member of the at at at at in the interview, Han Ning told reporters, "If you can't pass the tide, you are mentally unwell. You will secrete dopamine to soothe our emotions. The process of secreting dopamine will Let us feel happy. So we will enter the game again and repeat the process. The side effect is that the tolerance threshold is increased, and our bodies gradually adapt to it, and the secretion of dopamine will become less and less. You need greater stimulation or longer stimulation, such as continuously extending the game time to obtain new dopamine. "
, plus, this game has a major feature, which is that it has certain social functions. "It is precisely because of this sharing and ranking in the circle of friends that you always have a constant ties to this game. When you want to give up, when your friends talk about this game, you will unconsciously play this game, and then fall into the dopamine trap again."
3 How to "quit addiction" in life? Why not learn behavioral psychology?
In fact, many of these mini-games are developed in line with the addiction mechanism, and many players unknowingly fall into the "addiction trap".The design of these mini-games is often for the purpose of "harvest" a wave of traffic, but it only becomes popular in the short term. As the social topic gradually subsides, it slowly disappears, and its life cycle becomes shorter and shorter.
"In addition to mini games, some people are also 'added' to other bad living habits, such as alcoholism." Han Ning said that it is better to use behavioral psychology to analyze why it is difficult to quit addiction? "Imagine under what circumstances will you drink. In fact, most people need to divert their attention at this time when they are emotional fluctuations such as distress, depression, fatigue, irritability, fear, anxiety, excitement, and excitement. They need to divert their attention and choose to achieve it through external behaviors. When these behaviors are not enough to be diverted, some people will choose to harm themselves." The question is here. If we do not choose external behaviors to help, can we regulate these emotions? The answer is "yes". Han Ning introduced that in fact, our own regulation mechanism will help us spontaneously, but we need to give these mechanisms some time. This adjustment period is a bit slow, and this slowness is also a kind of self-protection. For example, if you accelerate, stop suddenly, and then suddenly accelerate, all organs of your body will be overloaded and may even threaten life. In fact, the same is true for emotions. Great joy and sorrow can also endanger our lives. Therefore, in this process, our smart body will avoid excessive ways, which will slowly treat our severe emotional changes.
But we can't wait for such a slow process and are very eager to quickly return to normal in this process. We will definitely use the power of the outside world to help ourselves, but we can treat the symptoms but not the root cause. The real decisive effect comes from ourselves, and is the regulation of the functions of our organs, helping us to alleviate related bad emotions. When we feel a little more comfortable, it is not caused by external behavior, but by changes in our inner self. However, many people do not realize the inner self-change and believe that external behaviors have brought us changes. So I fell in love with such behavior and felt that this behavior can solve my own problems and form conditioned reflexes. In the end, as long as I have a little emotional change, I will make corresponding external behaviors.
How do we use this mechanism to move ourselves in a positive direction? Han Ning suggested that when our emotions change drastically, we can choose some positive behaviors and turn these positive behaviors into our "habits". For example, you can choose appropriate fitness, running, reading, listening to music, etc. It is important to remember that it is not these external behaviors that treat our emotions, but our own physiological regulatory mechanisms. We need to use this regulation mechanism to give us the "habits" of positive behavior.
(Original title: Why does a sheep get "topped" after playing with a sheep? Expert: fall into the dopamine trap)
Source: CCTV.com According to Yangtze Evening News Reporter Zhang Nan
Process Editor: TF063
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