2020 is coming to an end. On the last day of 2020, the "Decisive Battle!" "Ping An Jing" has a big event.
December 31st, "Decisive Battle! On the official website of "Ping An Jing", under the theme of "Third Anniversary Renewal", Ping An Jing's brand has a new life.
"The official third anniversary celebration time is set for December 31st-the final day of 2020, which is a farewell to 2020 and a warm welcome to 2021." As a major part of the third anniversary celebration Update, this day means "new scenery, new look, new clothes, new life". In this update, players are very concerned about the quality of the Shijin game model will soon usher in a comprehensive upgrade.
At the same time, when we look back at the "Decisive Battle! "Ping An Jing" Professional League (OPL), in addition to bringing constant surprises and exciting duels in 2020, its e-sports system has also become more and more perfect. In two years, OPL has almost grown from a “self-made” to a professional A unique, popular and topical e-sports league. Now at the beginning of 2021, the growing OPL league once again ushered in the opportunity to rejuvenate.
So, behind these unique labels, what has OPL done?
During the two years of all-round development, OPL has gradually improved its characteristic system.
The development of e-sports is inseparable from e-sports players and standardized clubs. The premise of all this is that the e-sports project has a complete and suitable e-sports development. System, this is what we call the e-sports ecology.
In creating an e-sports ecosystem, the path OPL has taken is very distinctive. The selection and training mechanism of
players can be said to reflect the maturity of an e-sports league, and NetEase has made considerable determination in this regard. This year, OPL is openly recruiting youth training players to cultivate potential rookies, because OPL knows that youth training players are the foundation of e-sports. Only by ensuring the grassroots soil will OPL grow and flourish. Today’s OPL has built a complete gradient mechanism, from city competitions, youth training trials, various platform secondary events to OPL professional leagues. The complete competition system ensures that players with strength and professional aspirations can enter professional clubs through open channels Vision.
In addition, OPL officials ensure the stability of the club through training, subsidies, and live broadcast signing, so that potential players can grow in the system with peace of mind. At the same time, the official will also take out a large amount of exposure resources to package and spread our star players, so that the distinctive players will be recognized and recognized by more players, and the fan effect will gradually form.
Maybe you will find that one of the major features of the OPL League is the audience-if you have been to the OPL offline arena, you will find that features derived from the game IP frequently appear in your field of vision, whether it is a Coser or a fan spontaneous The fan groups of players and their "idols" on the field complement each other when they are fighting. It can be described as "squandering flowers gradually becoming charming." And the official encouragement of fan culture is undoubtedly a strong encouragement. Every season, fans’ efforts are shown through the "Fancy Cheer Awards", and even the official commentators are dressed in Coser costumes on the day of the game commentary-in the current e-sports market. Under the situation of dominance, OPL, as a latecomer, chooses another way, and seems to have embarked on a unique path. As a professional league, the pursuit of professional competition must be the first priority, but OPL also showed surprisingly close to the people. Ping An Jing players themselves have a strong two-dimensional label, coupled with the official lead "playing stalk" to encourage players to express, gave birth to a unique fan culture.
On October 24th, the OPL Fall Season started with such a cheering voice. Recalling that there are too many nostalgic highlights in the summer games, among which TK has stopped and it is regrettable, the ESG dark horse turned out, and the double crown LF unexpectedly folds. The halberd and XROCK have won the championship in one fell swoop...
and now, there is a new scene. The OPL of the autumn competition once again introduced the big club we are familiar withMinistry, the alliance system is further consolidated. The strong addition of LNG.M and Aster also brings more unknown possibilities to the league game.
LNG.M played brilliantly this season and reached the finals with 21 consecutive victories in the regular season. LNGM's winning streak once rushed to the sixth place in Weibo search among fans, quite reappearing the momentum of EDG winning the championship that year. ; And this time their opponent ESG in the finals was even the bottom-ranked team in the previous regular season. The dark horse counterattack surprised everyone... The OPL Fall Season was called by fans the "most exciting" duel, and there was a huge gap between the top players. Being small also results in that there is no absolute undefeated king on this battlefield. Any team has a chance. As long as you dare to think, you can attack the OPL Throne.
This, maybe this is the charm of OPL. After two years of precipitation and this year's fresh blood injection, OPL now has a new pattern and experience.
2021, what new pattern will OPL usher in?
went out of the circle and worked hard to explore the new direction of e-sports.
Not long ago, the Ping An Beijing theme web drama you smiled beautifully and appeared on Weibo hot search, and OPL recently broke the suspense spokesperson.
The Weibo said: "On the screen, his sword eyebrow stars are acting calmly in Ping An Jingli, Kerry and Lifen are good! The mysterious e-sports boy arrives in Ping An Jing, and the decisive battle is about to start."-According to a large number of reposts, fans revealed that the spokesperson Or Xu Kai, and he is called the "wild male protagonist face" by fans. He has played the leading actor in an e-sports drama and is a veritable e-sports boy.
In recent years, many e-sports projects have scrambled to adopt celebrity endorsements. In the peace elite event that just ended not long ago, four top traffic spokespersons were invited. As the spokesperson of League of Legends, Jay Chou wrote the theme song for LOL, which has achieved very good linkage effects.
Today, OPL chooses celebrities to endorse the circle, which also represents the OPL league from the initial youthfulness to the mature process. For example, through the changes in OPL brand cooperation in the past few years, you can feel the magnitude of OPL's growth in the past few years.
From 2019 to 2020, OPL has experienced the pulsating cooperation of national beverages, in the spring of 2020, the Internet celebrity brand Hubang Chili Sauce, Wanmo Headphones, Meitu Xiuxiu and other brands. Since the summer of 2020, the three major brands of , Huawei, , JD.com and UC have gathered at OPL to start brand cooperation. This signifies that OPL’s sponsorship has been upgraded for the next generation, and the effect of each cooperation is almost all cooperative brands. A good harvest of word of mouth.
It is worth mentioning that before the Double Eleven promotion node, JD and Ping An Jing jointly launched a carnival ceremony for e-sports people: e-sports night. This kind of cooperative marketing is rare in the history of e-sports, and this OPL is a good start for everyone.
"Tonight is more popular than the finals" message from a station B user, which is enough to verify the hot atmosphere on the night of e-sports.
On the night of e-sports, 16 popular OPL professional players competed on the same stage for the first time. All-star entertainment + exhibition games were overwhelming. There were also beautiful Cosplay, Ping An Beijing theme park festival, game punch card lucky draw... Maybe this is just one time Wonderful cooperation between brands, E-Sports Night gives users who come to watch a different experience that distinguishes them from the past, not just an ordinary "propaganda method".
So we see that the younger OPL is also the one that "dare to play". Compared to other events, they are not bound by the rules and regulations of traditional events, and all directions that meet the preferences of the new generation of players are the goals they try and strive for.
Conclusion: Diversified and unconstrained, the future of OPL can be expected.
time goes back to 2019,When NetEase's MOBA mobile game "Defeat! When "Ping An Jing" was born, few people might have guessed that it would be as it is today.
At the beginning of the construction of the OPL competition system, NetEase formulated a multi-year plan and cycle for OPL: “As a MOBA mobile game, Ping An Jing naturally has all the genes for professional e-sports.”
So, in a few years, During the operation period of OPL, the horizon of e-sports has become wider and wider, and the understanding has also become deeper. OPL has attracted veteran top clubs like OMG since its inception. The TOT team created by the former OMG jungler Elixir became the top player at the time.
In a few years, with the rapid increase of OPL's own value, the value of star players can be quickly reflected. From fan operation, to brand cooperation, and now vigorously developing youth training, and gaining more celebrity endorsements and the favor of advertisers. In addition to bringing us a wonderful experience of events, OPL is also using infinite diversity to redefine e-sports-this is perhaps the greatest charm of OPL!
