Time is coming to 2022. In the peripheral market, compared with the popularity of the keyboard market, the mouse industry is obviously much darker. The entire mouse industry is basically in a state of failure and is becoming more and more homogeneous. For example, Viper V2 PRO follows the pace of Logitech . Fortunately, the sensor 3399 symbolically replaced 3395, which is simply pure "technology is based on shell replacement".
Mouse does not belong to the technology circle, it should belong to the fashion circle. I have bought nearly ten mouse models over the years, and I feel that the more I use it, the less I feel dissatisfied: The times are obviously improving, why are mouse manufacturers regressing? Whether it is the legendary Big Three or the entire mouse industry, why are they all playing together?
1. Phenomenon: There are no three giants now, and Steelero has become other. Only Logitech and Razer
digital circles are known to everyone in the digital circle. The three giants in the mouse industry were Logitech, Razer and Steelero. However, nowadays, enthusiasts are gradually not having the mouse of SteelSeries. It is obviously unnecessary to say that SteelSeries is bad.
So, are the remaining Logitech & Razer "big two" playing badly? In fact, the primary reason here is that other factories are not powerful enough.
- In the years when Logitech and Razer were in bad shape, foreign countries, including , Microsoft , Bingbao, Zhuowei, etc., were also put together, and Steelet was even acquired, and ROG was relatively better, but the advantage was not enough to defeat the two giants.
Let’s look at the domestic ones. Rapber is still the same thunder skill. Because Cote has not yet become popular, Daeryou has been considered very attentive. Its self-developed KBS buttons are indeed good, but they still cannot compare with Logitech & Razer in mold design and sensor training. The flagship PAW3370 performance in Daeryou is just two words: outrageous.
can be seen. In comparison, the ultimate version of Razer Viper equipped with PAW3399 can only sigh how lonely it is.
- However, our domestic mouse still has many advantages. For example, gaming mice over 100 yuan are basically equipped with extremely advanced Type-C, and Daeryou A900 even arranges fast charging, but there is still a big gap between Logitech and Razer in other aspects.
Therefore, Logitech & Razer could only say: Since you can make money by lying down, how can you have the motivation to stand up?
2. Analysis: The mouse arena has reached the point where there is no roll to be rolled
person's hand itself is not an accurate positioning device such as CNC machine tool . Otherwise, the EDPI of FPS players is not high, basically below 1,600; even for MOBA players, the EDPI is higher, about 3,000, which is already the limit of accurate operation.
- In addition, the mouse sensor can basically convert the performance at extremely low power consumption. Low power consumption means that the battery can be made smaller under the same battery life and the weight can be reduced. But now the flagship wireless mouse of the major manufacturers is basically more than 60 grams, and there are also those that can be used as low as more than 50 grams. At this level, it is basically impossible to roll: it is necessary to ensure a certain structural strength and battery life, and the weight cannot exceed the standard.
What's more, the war on sensor will end, and wireless technology is the same. No matter how low the delay is, it will be meaningless to reach a certain level. No matter how low it is, it cannot break through the limit of physics, and the marginal decreasing effect of is obvious.
Next is the appearance. This was finished ten years ago. How many skin replacements have been used for the Logitech G403 appearance, and how many spiritual sequels have been released in the ancient IE 3.0 and IO 1.1, right? I have played all the things I can do. If you can't write two or ones in one stroke, as long as the structure of the human biology does not undergo a huge change, the appearance of the mouse will basically not change greatly. Many classic designs will be paid tribute all the time, and no manufacturer will change them without any trouble.
- Finally, as for the feeling of a slight move, this thing is basically a soldering iron that can be easily replaced.I replaced my 603 with TTC gold micro-move and gold rollers. Now I can't remember the original feel, it's really not that metaphysical.
3. Essence: marginal income approaches 0, the mouse is stuck in the stall of this card egg
A category of products rolling to the end. When all energetic or non-energetic indicators are optimized to a certain level, and further optimization has exceeded the level of user perception, it is meaningless to continue to roll in, and the marginal income is approaching 0, so why do you have to do this? And the mouse is stuck in the stall of this kid.
- This is similar to a car. Automobile is actually a messy industry. The maximum speed indicator has not improved at all for decades, and the acceleration performance has not improved. The performance cars ten years ago are still muscles on the road now. However, as soon as the new four modernizations were on the table, all manufacturers have found new design explosive points, namely intelligent experience. They are now rolling this, and the improvement is indeed very fast. But this field will be like a life-and-death way to the end. Change the interface to be upgraded.
Next, the key depends on whether the mouse manufacturer is willing to go to Tantan Lei. However, it is highly likely that small factories will come first and large factories will follow up. This is why small factories may have some small moves in the middle of discovering innovation points, and large factories are just lying flat, because large factories are more concerned about stability and are unwilling to make trouble.
For example, in the last weight loss wave, the first time I jumped was not Logitech or Razer, but small workshops like Finalmouse. When the market took shape, these big companies would end up and then use their crushing R&D strength to cut the leeks. So don't blame Finalmouse for rising premium trendy brand route, and the positive consequences will be very bad when it comes to the giants.
- Of course, no matter what kind of product category, we don’t have to always stare at giants. As the saying goes, giants, observing and controlling talents are the norm. Instead, look at the things that small factories and enthusiast circles are trying on their own, and maybe we can predict the next industry trend. This is the same as visiting the auto show. The whole car showroom is meaningless, and the parts showroom is full of high energy.
Lastly, the mouse is a tool after all, and the biggest function of the tool itself is to use
In short, as a device with very mature functions, the remaining room for development is already very small. What weight loss and appearance improvement are just a plus. In addition, the user replacement cycle is long, unless it is used badly, most people will not buy a different mouse like enthusiasts.
- Moreover, mouse is necessary to benchmark human performance, and human perception abilities have limits. Therefore, there is actually no need to continue to improve some of the performance of the mouse, which is also the helplessness of this industry.
