Although domestic client games may not be as good as foreign ones, domestic mobile games have taken the lead in going abroad and are making a lot of money abroad. Therefore, how to promote games overseas has become a big problem nowadays.
Nowadays, the domestic mobile game market is very competitive, but there may be more foreign markets. Of course, foreign countries are not full of gold, and everyone needs to think about it.
The most important prerequisite for making overseas mobile games is that we need a stable and smooth system. If when we promote, players always have problems such as lags, disconnections, payment errors, etc., we will definitely not be able to retain players.
In addition, you also need to pay attention to the localization of the language, whether the advertising materials are in line with player preferences, and game localization adjustments.
1. Language localization
Depending on the region selected for overseas release of the game, the language used will also have corresponding translations. Due to the cultural background between countries, the usage of language is also very different. This is an issue worthy of attention. This also involves the quality of the selected overseas game platform. Therefore, when building or purchasing an overseas version of the game platform, you must carefully select and consider it.
2. Advertising materials fit players’ preferences
Due to different cultural backgrounds, the forms of advertising are also very different. For example, Japan has a strong two-dimensional culture, and most advertising materials are in animation style; in South Korea, celebrity and idol marketing is more common; in Europe and the United States, realism is the main content, and the main gameplay of the game should be introduced.
3. Choose overseas channels
First, the most popular platforms overseas nowadays are nothing more than Youtube, Instagram, Facebook, Twitter. Youtube is the video creation and sharing platform with the most users in the world, Instagram is the image sharing and social platform with the most users in the world, Facebook is the largest social network in the world, and Twitter is the foreign Weibo .
The second overseas advertising large screen, the Nasdaq large screen in Times Square, New York, the United States, Reuters large screen. New York, an important financial and economic center in the world, "Times Square" and the center of New York, a world-class cultural and financial landmark, has a history of more than 100 years. Its location is in New York Manhattan . Because of its global status and reputation, it is also known as the "Crossroads of the World"; New York Times Square The iconic New York NASDAQ (NASDAQ) is widely regarded as "the world's first screen" because of its large screen area and great impact on the world. For tens of millions of Chinese entrepreneurs, the Nasdaq Building in Times Square symbolizes the trend towards globalization and success.
The third overseas news release, one article can be sent to more than 200 countries around the world. I don’t need to say more about the publicity effect. The news information released by will be crawled and included by search engines such as Google , Bing search, etc. can be used as the second phase of publicity, or as an endorsement. Especially when starting out, a good article may bring surprises.
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