Generally speaking, in MMO, SLG and other types of games, the social relationship between players is broad and profound. It can even be said that it is social activities that allow many MMO games to exist for a long time in the market, and the friendship between many players has also shifted from online to offline activities. In contrast, in action, card and other types of games, the sociality between players is much weaker. "Players rely less on social activities, but are more focused on improving their own strength and experiencing core gameplay.
In recent years, with the continuous development of mobile game business and the trend of integrating different gameplay into a game development process, the game development team has put a lot of effort into its social gameplay design, providing players with a harmonious and friendly social atmosphere as much as possible, and using rich social functions to extend players' game time and stay time. The following will start with why players need social relationships in the game, Players of competitive games are examples, let’s talk about why players should develop social behavior in the game.
Social interaction is a basic need of human beings. Group life is the blood of human beings. Everyone needs to contact others. In order to generate, maintain or strengthen this connection, social behavior comes into being. That is to say, social interaction is a series of interactive behaviors that are carried out to generate, maintain or strengthen the relationship between themselves and others. Social in the game is generally divided into socializing with familiar people and socializing with strangers. During the game, players will focus more time and energy on the early content design and gameplay of the game, including worldview, mainline, map scenes, etc. These fresh parts make players develop the desire to constantly explore, learn how to play the game, and get positive feedback given by the system, such as defeating the boss, getting rewards, improving character abilities and Ranking, etc. In the later stage of the game, the original game content will be gradually consumed. When the freshness of the game passes, when players gain enough satisfaction and accomplishment, they will want to gain recognition from other players and communicate with other players. This is the need for emotion, belonging, and respect mentioned in Maslow's hierarchy of needs . But in recent years, due to the expansion of game information dissemination channels, social needs have gradually become an important part of players' early game experience. Some players passively learned about a certain game from their friends. From the moment they entered the game, they established contact with another player who brought them into the pit. . Social behavior in sociology , Social behavior in the game
But no matter what, Social function is still a late experience element of a game and does not necessarily exist in the original framework design of all early games. Just as residents of primitive society chose to live in groups in order to survive, the social behavior in the game is also closely related to their core gameplay. It is different from the core function of social matching applications. The social behavior of gamers in the game always has a specific intention.
2. Different types of social modes in the play
game is no different from the real society from a certain perspective, which provides enough topics to maintain social connections and activities. Socialization meets the needs of communication and allows players to better experience the game.
The social network in the game also has its "differential model association". We can also establish a social relationship chain for specific players and divide it into three categories of social behaviors.
When players first come into contact with the game, it is more like "interest-driven socialization". Players' socialization objects tend to interact with people who are very good at playing games, and then the social behavior begins with guilds, gangs, team matching, etc. The differentiated social model gradually transitions to "regional socialization".
players tend to interact with skilled people rather than top-notch ones, but their teammates must be one person or team to match themselves. Gradually, "interest-driven social" and "regional social" will develop towards "relative social". At this stage, players will pay more attention to playing with people they are familiar with.
33. Social characteristics in competitive games
Before understanding what social characteristics of competitive games, let’s first look at the definition of competitive games. At a time when all games are moving towards a mix of multiple gameplays, it is difficult to define any game with one word. Referring to the definition of Baidu Encyclopedia, competitive games are battle games (i.e., basic PVPs) built on a fair and just game platform, mainly including shooting, MOBA, action games, etc. The essence of competitive games is confrontation between players.
competitive games tend to be more competitive in the form of competition. The main difference from other types of games (online games, stand-alone games) is that there are higher requirements for players' personal operations and team cooperation in the game.
, clear game target
This is a feature that obviously distinguishes competitive games from other games, and it has a clear end point. In MMORPG, although there is a level limit, players still have equipment and ability upgrades, which takes a very long process, while competitive games have a clear goal of "killing everyone" and "destroying the opponent's suppression".
Of course, this is not the end point for players in the game. Players still have many goals that they can constantly pursue. When reviewing the game, the "one game" can be used as the dividing point, the in-game game as the core, and the outside game as the secondary. The MOBA game represented by League of Legends is a typical example.
. Serve the needs of players
The social function in competitive games is to a large extent to serve the players' needs for victory. In the game, you can communicate with your voice and text, and the purpose is to win with your teammates. Of course, even in competitive games, players do not always pursue victory. Sometimes players only play games for the purpose of accompanying friends or passing time.
When the number of players in competitive games becomes larger and can attract a group of players who are originally considered non-target players, this can better reflect the importance of social interaction. Their level of activity in the game can help the development team consider the needs of players in a more diverse way to enhance the experience of different types of players.
Conclusion
HD 1HD 1HD 1HD 1HD 1HD 1HD 1HD 1HD 1HD 1HD 1HD 1HD 1HD 1HD 1HD 1HD 1HD 1HD 1HD 1HD 1HD 1HD 1HD 1HD 1HD 1HD 1HD 1HD 1HD 1HD 1HD 1HD 1HD 1HD 1HD 1HD 1HD 1HD 1HD 1HD 1HD 1HD 1HD 1HD 1HD 1HD 1HD 1HD 1HD 1HD 1HD 1HD 1HD 1HD 1HD 1HD 1HD 1HD 1HD 1HD 1HD 1HD 1HD 1HD 1HD 1HD 1HD 1HD 1HD 1HD 1HD 1HD 1HD 1HD 1HD 1HD 1HD 1HD 1HD 1HD 1HD 1HD 1HD 1HD 1HD 1HD 1HD 1HD 1HD 1HD 1HD 1HD 1HD 1HD 1HD 1HD 1HD 1HD 1HD 1HD 1HD 1HD 1HD 1HD 1HD 1HD 1HD 1HD 1HD 1HD 1HD 1 The environment of competitive games is indeed not suitable for the development of deep social characteristics. On the one hand, players pursue victory and do not have much time and energy to stay outside the game to chat. On the other hand, after the game ends, the relationship that players have established in the game only exists briefly, and it is difficult to continue to maintain this relationship after a period of time.
In the current game environment, players' attention to the social functions of competitive games has gradually increased, and their needs have become diversified. When designing game social functions, communicate more with players and understand their needs, which will bring a more successful social environment.
