This year is undoubtedly an important node in the game industry. For the domestic game industry with a market size of 100 billion yuan, the game version number is still "supply in short supply".
Just this year, after the suspension of distribution for more than 8 months, the game version number resumed distribution. At that time, the CEO of Xindong Company (HK02400, stock price of HK$19.46, market value of HK$9.349 billion) of Huang Yimeng 's sentence on social platforms "Crying with joy" expresses the voices of countless gamers, and also expresses the " version number anxiety" in the game market.
As the "ID card" for the game's listing, the version number has always been the focus of attention of all parties in the game industry. The review and issuance of a batch of new version numbers means the listing of a batch of new games, and also means that game companies have obtained "entry tickets" for market monetization.
For the general public, "game version number" may still be a relatively unfamiliar concept. But as long as we observe carefully, we will find that whether it is a mobile game or a computer game, there will be a row of small words to display the approval number at the bottom of the game loading screen, which is the "game version number".
Many game companies spend a lot of manpower and material resources to develop games and often encounter resistance when applying for game version number. The State Administration of Radio, Film and Television divides mobile games into two categories:
First, it does not involve political, military, ethnic, religious and other subjects, and there is no simple storyline or plot to eliminate, parkour , flight, puzzle solving, sports, music and dance and other casual puzzle domestic mobile games;
Second, domestic mobile games that are not the above types.
The second type of games here has been affected even more. It is understood that many of the game companies have experienced rejection of application licenses. But even so, most companies still don’t know what the game theme and system standards are. So you either cross the river by feeling the stones and watch while changing; or you change the game a lot, but obviously not every company can afford such a cost.
For these merchants, companies that fail to pass the version number and are close to the game being launched have become the main service objects.
But who are these agents, and how did they help you get the version number? With questions, let us merchants who do business agency to find out.
There are roughly three departments that a game company needs to go through to get the version number: a publishing house with review qualifications, a provincial publishing administrative department (hereinafter referred to as the Municipal Bureau), and the State Administration of Radio, Film and Television (hereinafter referred to as the General Administration).
Most of these people who claim to be able to apply for a version number have close relationships with the publishing house, and very few claim to be related to the Municipal Bureau/General Administration.
"When applying for the version number, you must register the game, including company information. I found that many friends and companies need this, so I simply packed it up and dealt with it for them, so that you can save you from looking for people everywhere to ask for prices, preparing materials, and consuming labor and material costs."
In fact, a large number of games are facing the problem of queuing up to get the version number, and teams with relationships and backgrounds can get the version number more easily. But for companies that cannot get the version number, it has become a habit to find a publishing house to handle it!
