Just two weeks later, the popularity of the mini-game "Sheep" is unsustainable. It is said that in order to allow more users to enjoy the fun and sense of accomplishment of "passing the level", the official Yang Leipu official reduced the difficulty of the game on September 23, but this move undoubtedly made more users feel bored after passing the level, and then abandoned the game without any nostalgia, as if they had never played it before.
is a flash in the pan, it seems that it is a fate that suddenly became popular games like sheep. Many netizens with rich experience are no longer surprised by this. From WeChat in 2018 to the "synthetic watermelon" in 2021, everyone has encountered the process of sudden popularity to rapid no one's attention. To put it broadly, the fate of the phenomenon-level application "Face Cute" with obvious game attributes in 2014 is exactly the same as those of these mini games.
Among these products, "Sheep, Sheep" is the only product I have never played. One reason is that I have seen too many similar mini games. Even if I have never played Sheep, I probably know what happened. It’s like, just by smelling it, I know that an egg is smelly, so why bother to take a bite. Second, this kind of game has almost no meaning except passing the time to fight boredom. To put it bluntly, I don't want to waste precious time on games like this.
But I am still willing to spend some time talking about the little game "Sheep" and the bad industry phenomenon it represents. I attribute the biggest reason to the "human transmission" phenomenon caused by online social relationships. There are two reasons behind the phenomenon of human transmission:
: First, the general "herd psychology". Seeing many people playing a game, I can't help but play it, as if I don't do this, I will get out of the collective and fall behind the trend; second, the "desire for challenge" is due to the influence of many friends. I can't help but challenge it, or seeing that my ranking is not as good as my friends, I am unwilling to fall behind, and I can't help but have to compete.
The developers of games like this cleverly utilized this mentality of users, making people unable to extricate themselves until they completed the level. I think the developers who have sheep should be mentally prepared for the rapid cooling of the game, but just a brief surge is enough to make them a fortune. This "unexpected fortune" alone is enough to make them fall into the efforts to continue to develop similar phenomenal games.
and more game developers are eager to join in the clumsy imitation of sheep. It is said that there are more than 100 high-quality imitations of "Sheep, Sheep," such as "Sheep," "Sheep," and "Sheep," are simply ridiculous.
No matter which industry, practitioners' energy is limited. Seeing this situation, we naturally think that if our domestic game developers focus on imitating phenomenal mini games and chasing short-term interests, then when can we develop an excellent work that ranks in the global game industry?
China's game industry has been developing for decades, and there has never been a work that can be called a "masterpiece". Why? Many people have made too many analysis on this issue. I would like to add that it is that Chinese game developers make money too easy.
can empty the player's wallet by simply relying on shoddy and overwhelming advertisements like "If you are brothers, come and chop me up", so why bother investing a lot of money to design an excellent work? Just by constantly launching new props and new skins to stimulate users' vanity and competition, you can make a lot of money. Why take a more difficult path to make money?
I can understand that game developers want to make money after all, but if the purpose of developing a game is just to make money, lacking awe of the game industry and the pursuit of higher production levels, then the development of China's game industry will be in a state of mediocrity for a long time and it will be difficult to gain the respect of players from the world.
tries to make quick money by using netizens' herd, comparative and vanity. This bad thing is not something that can be found, but the appearance of sheep once again leads the direction of the game industry and once again leads the atmosphere of the game industry. What the game industry really lacks is not a phenomenon-level mini-game like Sheep, but a large production that can represent the highest production level of China's game industry. The former is destined to be unable to escape the short-lived fate, while the latter can leave a name in the history of world games.
