Recently, a mini-program game called "Sheep, Sheep" suddenly became popular on the Internet. With its magical cartoon style and simple gameplay of eliminating music, it has gained a large number of audiences. The number of online users has even caused the game to collapse for a period of time and has frequently been on the hot searches. This shows the popularity.
This game has both the characteristics of a casual game, but also has some psychological factors that stimulate the players' rebelliousness: the difficulty of the second level is a geometric surge compared to the first level, and the pass rate is only a pitiful 0.8%. Some netizens compared it to: I just graduated from kindergarten and asked you to do equation questions, which is simply unsolvable.
Data shows that the popularity of "Sheep is a Sheep" has an accurate popularity curve. On September 10th, with the Mid-Autumn holiday, the increase in entertainment time of netizens increased its popularity in a small range, until at 18 pm on September 12th, the popularity of the game began to explode, and reached its peak at 13 pm the next day, becoming a hot search on Weibo.
Perhaps we can find the answer from similar hot mini games in the past - jump and synthesize big watermelon.
Most casual games have extremely long or even unlimited game level lengths. The simple pressing method of synthesizing big watermelons is still a big audience today when games are becoming more and more brain-burning and complex. The familiar elimination mode makes contacts easy to get started in an instant, and it is easy to understand the gameplay without introducing the rules of the game, thus leaving behind a lot of audiences.
According to data analysis by the communication platform, "Sheep Le Gu" has the highest voice on social platforms, accounting for 96.9%, followed by video platforms. Relevant certified netizens, the so-called bloggers, played a key role. They attracted netizens in the form of text or live broadcasts, and they called it "too difficult" in the live broadcast.
The program effect brought by live content has also made "Sheep" a big favor among live bloggers, and thus further spread its audience.
The design idea of "Sheep" is Hard Fun (a game that requires players to spend a lot of time, energy, money, physical strength, etc. to learn and improve their skills, and get challenge fun). Without this idea, it is impossible to become popular. Hard Fun is not a difficult situation, but provides this kind of game experience and a balance between user experience, advertising loading rate and loading.
