Recently, Koi Naqu and Magic Tower Studio jointly launched the Spice Princess Dunhuang Jiyue series of trendy toys. The first edition was limited to 1,000 sets and sold out soon after it was launched. This is another innovative presentation of traditional culture by Koi Naqu, following the "Comedy Master" design inspired by Peking Opera masks and the innovative national style "Moon White" design.
The Spice Princess Play Series is inspired by the Dunhuang Feitian murals, including Pipa , Flower Drum , Guqin , Lusheng , flute, Ruan Qin, Konghou and other twelve national style themed toys. Yes, two of them are hidden models.
is another trendy toy product that is nourished by traditional culture. In order to achieve the best inheritance effect of Dunhuang Feitian mural culture, this series of trendy toy shows extremely high artistic pursuit and craftsmanship in product design and production. The pose of the figure draws inspiration from the "Flying" shape, which greatly improves the artistic expression of the overall shape; in terms of color, it incorporates modern color aesthetics on the basis of traditional colors, maintaining a balance between classic and modern; on the details side, many The use of layers of gold allows the material to show the mottled texture given by time.
In addition, the unique skin texture, unique fragrance black technology, and up to 30 character parts of this series of trendy toys are all promoting the exploration of refinement and advancement in the trendy toy industry.
Traditional culture provides nutritious and fertile soil for new national style and national fashion products. At the same time, it also attracts more and more young consumers with its profound historical heritage and aesthetic charm. Relevant data reports show that the attention of "national tide" has increased by 528% in the past ten years. As a unique "content IP trendy play" brand in the trendy toy industry, Koi Naqu is based on traditional culture and has accumulated a number of highly recognizable and popular national style and trendy design styles.
Koi Naqu's representative design style "Comedy Master" is inspired by Peking Opera facial makeup and artistically processed to conquer consumers with a "cute" look and feel. "The eye sockets evolved from the shape of facial makeup in Peking Opera . The shape of the eye sockets determines the direction of the eyebrows. The length of the cylinder determines the size of the eye opening. The angle of the semi-cylinder determines the straightness of the nose." Koi Fun Design The teacher said. Under the design style of "Comedy Master", the "Country Love" themed trendy toy achieves "breaking the circle" with an unexpected sense of contrast, which is called a "mudslide" in the trendy toy world.
The "star-moon eye" design is the distinctive characteristic of Koi's innovative national style "moon white". As a bridge linking ancient costume content IP and fashion products, "Yuebai" shows its high carrying capacity and plasticity for traditional culture and national style elements. After the launch of "Jade House Spring" and " Youth Songs " trendy games, the "Yuebai" design has won the love of a large number of new country trendy game lovers; in the first half of 2022, "Yuebaifeng" and "Meet You at the First Time" trendy games Wanwan has become one of the most representative trendy content products, and its design style, operating experience and business development model have become benchmark cases that the note industry pays attention to.
This time, Koi Naqu teamed up with Magic Tower Studio to once again realize the trendy innovation of traditional culture. As a unique "content IP trendy player" in the industry, Koi Naqu relies on its huge advantages in film, drama, and comic content IP, promotion and distribution positions, and circle user operations to form a set of products from content IP to derivatives. A virtuous cycle mechanism in which development, content promotion and derivatives promotion complement each other. Based on this, Spice Princess’s “multiverse-style” IP development still has unlimited room for imagination.
