legendary IP copyright? The dispute over the copyright of Legend has finally been settled. The Chinese company Shengqu (formerly Shanda ) finally defeated the Korean company and obtained the copyright of Legend.
How valuable is the legendary copyright? The two companies have been fighting a lawsuit for almost twenty years. Back then, Legend was only considered a second-rate game in South Korea. Boss Chen, who was about to go bankrupt, spent US$300,000 to get the agency rights for Legend from Entertainment Mede . After it was launched in China, it suddenly became the most popular online game in China. Shanda also became the leading company in online games. It even put Boss Chen on the rich list, and the benefits it brought to the two companies were terrifying.
It is precisely because of this huge profit that the two companies have conflicts. After Legend became popular in China, Yumeide became jealous and wanted to increase the agent's price, and even wanted a share of it. However, the price was too outrageous and Shanda couldn't accept it, so the two companies broke up and even turned the table over. It was also from here that Legend began to be affected, because Yumeide never provided Shanda with subsequent game maintenance and updates. Instead, it turned to cooperate with other domestic companies, and at the same time granted many companies the agency rights of Legend.
At the same time, Shanda also obtained the legendary agency rights from Atos, the parent company of Yumeide. Later, when it became rich, it even directly acquired Atos and obtained the copyright of Legend. The two companies also started a legendary copyright dispute. In the past two decades, due to different laws in China and South Korea, there has been no clarity. There were once opposite rulings in China and South Korea.
With Shanda’s two decades of rights protection actions, China and South Korea finally issued the final verdict. The legendary copyright belongs to Shanda exclusively. This also indicates that Chinese online games have stood up. With the protection of the law, I believe that Legend can get better and better, and other domestic games can also get better and better, and create Legend again!
