With the popularization of the Internet, games have basically entered thousands of households and become a part of people's lives, especially young people. In addition to entertainment, should games take the initiative to assume some other social responsibilities?
For a long time, including now, this has been a topic that the gaming industry has been exploring and trying.
[Use games to spread traditional culture and explore innovative cultural ideas]
Focusing on this general direction, manufacturers have tried to digitize various traditional cultures and add them to games, focusing on "edutainment and entertainment". For example, in 2022, " Ni Shuihan " built a "Liyun Pavilion" for players in the new version to allow players to enjoy Henan Opera . Not only are there many repertoires to enjoy on the stage, but the specific performances also make extensive use of motion capture technology to meticulously restore the actors' body postures and facial expressions.
Such a clever form allows players to subtly come into contact with more knowledge and culture during the game. It can also help the younger generation understand the charm of Henan Opera in a more modern way, thus providing a unique opportunity for the development of traditional culture. Help. And this is also the most common means of fulfilling social responsibilities in the gaming industry.
But is this enough? "Backwater Cold" tells us with its action trajectory in the past few years-manufacturers can actually do more.
[Games for poverty alleviation, turning chivalry into human love]
In the past few years since its launch, "Backwater Cold" has appeared not only in various linkages with traditional culture, but also in charity activities. As shown here, sometimes the two overlap.
Like in 2019, "Backwater Cold" responded to the country's poverty alleviation call and cooperated with Leishan County in Guizhou to launch a "game poverty alleviation" project.
This project is not a crude donation activity, nor is it superficial, but a content update based on in-depth integration of local characteristics and culture.
specifically includes: creating a new map and main plot based on the style elements of Leishan County's national intangible cultural heritage " Xijiang Qianhu Miao Village "; selling Miao-themed fashions in the game and donating all sales proceeds To Leishan County Educational Institutions. The former helps Leishan County increase the visibility of its scenic culture, while the latter helps improve education in poor areas, which can be described as unique.
Later, in 2020, "Backwater Cold" donated 1.95 million yuan to help Hubei fight the epidemic. In 2021, it teamed up with Shaolin Temple to donate 2 million yuan to families suffering from floods in Henan. As for this year, "Backwater Cold" has set its public welfare goals in the west of the motherland, the Daocheng Yading in Sichuan.
[Linking with Daocheng Aden to support the development of tourism education]
As a national 5A tourist attraction that has just been established two years ago, Daocheng Aden has a paradise-like beautiful scenery. Here, you can stroll through the thousands-mile-long Luorong Cattle Farm under the blue sky, play in the clear lakes surrounded by mountains, or overlook the dreamy five-color sea like an oil painting.
Unfortunately, after Daocheng Aden was established as a scenic spot and invested a lot of resources in its construction, it encountered repeated epidemics, which severely hit the local tourism industry. In response to this situation, "Nishui Han" has cooperated with Daocheng Yading Scenic Area, trying to provide a boost to the local tourism industry through the game. The first step of this project is to "move" the scenic spot into the game.
To this end, the developers first conducted on-the-spot collection and combined it with local history and culture to create a new main line map full of exotic customs.
In this map, snow-capped mountains, lakes, plateau white clouds are all close to realistic natural landscapes, with a "photo-level" effect. In order to make the player's trip to the plateau more immersive, the game will also provide players who visit here with free special ethnic costumes and plateau-themed makeup, thereby helping players immerse themselves in the Tibetan people's life of horse racing and cattle herding.
The official move of "Ni Shuihan" is actually intended to allow players to carry out a "trial tour" of Daocheng Aden during the game, generate a general impression of its scenery, and then arouse interest in on-site travel. Not only that, the official has also started cooperation with Daocheng Yading Education Bureau, striving to provide a better educational environment for children in Daocheng through the "Star Scholarship" public welfare education project.
According to the official statement, "This move is to do our best to turn the chivalry of the world into great love in the world!" And the roads they have traveled and the things they have done over the years have also confirmed that this statement is true and demonstrated that "Nishuihan"'s firm willingness to fulfill its social responsibilities is worth learning from all its peers.
