Zhitong Finance APP has learned that recent analysis by data.ai shows that mobile devices are now the dominant force in the gaming field. Due to its broad demographic reach and gameplay, mobile gaming now generates 60% of global gaming spend. That’s 3.2 times higher than revenue

Zhitong Finance APP has learned that recent analysis by data.ai shows that mobile devices are now the dominant force in the gaming field. Due to its broad demographic reach and gameplay, mobile gaming now generates 60% of global gaming spend. That’s 3.2 times higher than revenue from home consoles, the second largest gaming format. According to the latest data from data.ai, in the second quarter of 2022, 65 cents of every $1 spent on the Google Play platform and the iOS store were spent on games. Games accounted for 72% and 62% of spending on the two app stores respectively. In addition, according to data.ai Game IQ, the subcategories with the fastest quarter-on-quarter growth will be: No. 1 MMORPG (RPG), No. 2 MOBA (Action) and No. 3 4X Marching Combat (Strategy) . Kiloo's parkour game Subway Surfers returned to the top of the mobile gaming charts in the second quarter of 2022. data.ai concluded that mobile gaming revenue is expected to exceed $136 billion in 2022.

In terms of platforms, iOS has had a stronger performance over the past 12 months. Its global game user spending will reach $13.3 billion in the second quarter of 2022, while Google Play will reach $8.2 billion. Data.ai notes that Google Play spending has slowed slightly, in part due to the removal of app store payment processing in Russia during the conflict in Eastern Europe. In 2021, Russia was the 11th largest gaming market in the world by user spending. Gaming spending accounts for 66% of total spending in Russia, 68% of which comes from Google Play. Additionally, Google Play games revenue declined slightly quarter-over-quarter in the U.S. and Japan, two of Google Play's largest markets.

By region, China, the United States, and Japan were the largest contributors to iOS game user spending in the second quarter of 2022. However, in terms of absolute numbers, the fastest growing markets during the quarter were China, Japan and Taiwan.

On Google Play, the United States, Japan, and South Korea led the way in Q2 2022, with Australia, Sri Lanka, and Hong Kong seeing the largest increases in quarterly spending.

11 billion new game downloads on Google Play

The mobile gaming space has a limited impact in terms of downloads, but it still dominates the app space to a certain extent. Data.ai’s second quarter report shows that game downloads accounted for 44% of total Google Play downloads and 27% of total iOS downloads.

In the second quarter, Google Play Games downloads grew 5% year-over-year to 11 billion new installs. India and Brazil were the two largest Google Play markets, while India, Pakistan and Indonesia drove the highest absolute growth rates. Games on iOS were downloaded more than 2.1 billion times in the second quarter of 2022, a slight slowdown from the annual high of 2.4 billion downloads in the second quarter of last year. Among them, the United States and mainland China are the largest markets, and India, Vietnam and Indonesia have the largest year-on-year increases.

looks back at the second quarter performance over the past four years. Affected by the epidemic, game downloads in the second quarter of 2020 brought strong and continued growth. Average weekly game downloads increased 25% in Q2 2022 compared to pre-pandemic levels in Q2 2019.

Bridge Race and Stumble Guys improve significantly on the overall download rankings

When it comes to mobile games, there is something for every type of player. This diversity is reflected in data.ai's latest quarterly rankings (downloads, spending and monthly active users).

As expected, casual and hyper-casual games dominate the download charts. Kiloo's parkour game Subway Surfers returned to the top spot in the second quarter of 2022, confirming data.ai's predictions for 2022, with all downloads of Subway Surfers exceeding 2 billion times in April alone. This cemented Subway Surfers as the most popular mobile game of all time, and it still tops charts around the world. It also ranks third in the global monthly active user rankings. A standout performer in terms of downloads is Supersonic's Bridge Race, which jumps 54 places to fourth. There's also Kitka Games' party-chicken game Stumble Guys, which climbed 21 spots to eighth on the downloads chart.

In terms of user spending, " King of Glory " and " Genshin Impact " took the top two positions. The latter is a phenomenal game in the mobile field and is still breaking records.

Noteworthy in terms of user spending is the fifth-ranked game Fantasy Westward Journey. Although its content is derived from Chinese folklore and mythology, this MMORPG is actually based on the 2001 Microsoft Windows game. The game climbed 13 spots during the quarter. The ranking of

monthly active users is the most stable among the three lists, and the top games are still some of the "evergreen trees" in the market. Topping the list is ROBLOX, which continues to attract younger players. Earlier this year, data.ai reported that ROBLOX had generated more than $4.5 billion in user spend — from a broader and more engaged audience.

Interestingly, some of the games in the overall top game list also made it onto the top game breakout list (i.e. highest quarter-on-quarter revenue). Subway Surfers was the game with the most monthly active users in the second quarter, despite being 10 years old. The markets with the fastest growing active users are the United States, India, Brazil, Mexico and Pakistan. From May 16th to June 5th, in commemoration of Subway Surfers’ 10th anniversary, they are hosting a social media contest to find a “super surfer,” with the winner collaborating to create an in-game character. They also added "futuristic visuals and special effects" to the game's characters. Together, these two anniversary celebrations drove re-engagement and new downloads of the game. Stumble Guys came in third and ROBLOX came in ninth. Meanwhile, Bridge Race ranked fourth in terms of downloads, and Honor of Kings saw the largest increase in user spending.

However, the real reason to pay attention to popular game lists is to pay attention to new games. Supersonic Studios' action (hyper-casual) masterpiece Tall Man Run is a good example. This is another obstacle game in High Heels and Hair Challenge modes and ended the quarter as the #1 downloaded hit.

In terms of user spending, " King of Glory " and " Genshin Impact " took the top two positions. The latter is a phenomenal game in the mobile field and is still breaking records.

Noteworthy in terms of user spending is the fifth-ranked game Fantasy Westward Journey. Although its content is derived from Chinese folklore and mythology, this MMORPG is actually based on the 2001 Microsoft Windows game. The game climbed 13 spots during the quarter. The ranking of

monthly active users is the most stable among the three lists, and the top games are still some of the "evergreen trees" in the market. Topping the list is ROBLOX, which continues to attract younger players. Earlier this year, data.ai reported that ROBLOX had generated more than $4.5 billion in user spend — from a broader and more engaged audience.

Interestingly, some of the games in the overall top game list also made it onto the top game breakout list (i.e. highest quarter-on-quarter revenue). Subway Surfers was the game with the most monthly active users in the second quarter, despite being 10 years old. The markets with the fastest growing active users are the United States, India, Brazil, Mexico and Pakistan. From May 16th to June 5th, in commemoration of Subway Surfers’ 10th anniversary, they are hosting a social media contest to find a “super surfer,” with the winner collaborating to create an in-game character. They also added "futuristic visuals and special effects" to the game's characters. Together, these two anniversary celebrations drove re-engagement and new downloads of the game. Stumble Guys came in third and ROBLOX came in ninth. Meanwhile, Bridge Race ranked fourth in terms of downloads, and Honor of Kings saw the largest increase in user spending.

However, the real reason to pay attention to popular game lists is to pay attention to new games. Supersonic Studios' action (hyper-casual) masterpiece Tall Man Run is a good example. This is another obstacle game in High Heels and Hair Challenge modes and ended the quarter as the #1 downloaded hit.