After entering the 21st century, the fiercely competitive liquor market has gradually stabilized. Now when it comes to famous liquors in the industry, everyone should think of brands such as Moutai, Wuliangye , and Luzhou Laojiao .
In fact, in the 1980s, there was a liquor that was popular all over the country like them, and everyone knew it. However, time flies and the world changes. Now it has not even left its name. It is a pity!
Let’s talk about this famous Sichuan wine that has been forgotten by people today. Let’s see if you still have any impressions?
If you don’t make a sound, you’ll make a splash.
Nowadays, when it comes to Suizhou wine, many people can no longer remember its taste and taste, but its short-term glory is an eternal memory of a generation.
In the 1980s, Suizhou wine was born. With its good wine quality, it has overcome all the best and became the well-known local " dark horse " liquor.
1989, in the early days of the ad industry, it was far-sighted and took the lead in riding the advertising and marketing fast ship, and put forward the slogan "The moon is bright, the moon is bright, and the moon is shining on the bottle ", which quickly spread the reputation of Suizhou wine across the country.
It became popular all over the country, and with its strength, it won a huge order of .144 billion . Even Moutai was only envious. At that time, at the entrance of the winery, caravans from all over the country came to pick up wine every day, which was very glorious.
One good hand is so bad that it has become a bad one
Orders have surged, bringing both opportunities and challenges to the wineries. Unfortunately, Suizhou winery has a great prospect, but has not seized this opportunity, but has turned aside in greed.
Due to the low production capacity of wineries, is often in short supply and . Some management staff took this opportunity to make a big profit and began to blindly raise prices.
This behavior caused dissatisfaction and resistance from a large number of wine lovers, seriously damaging its reputation. Not only that, in order to meet the order needs, the winery also purchased a batch of unqualified base wine and allowed it to flow into the market.
After drinking it, many drinkers found that there was a very obvious kerosene flavor , so they completely lost confidence in it and stopped consuming it. Its sales dropped sharply and they fell into a dilemma in life.
Just like that, Suizhou wine slowly fell and was finally acquired by Tuopai. From its popularity to its disappearance, it took less than 5 years, and now it has not even left its name. It can only be said that people are not satisfied with their hearts and snakes swallow elephants.
A gentleman loves money and gets it well . It is not wrong to want to make more money, but once he has bad intentions, he will have a deep abyss under his feet. It is better to provoke less ill-gotten money, otherwise, he may become the next Suizhou wine.
From the failure of Suizhou wine, we can see that sticking to the original aspiration and ensuring the quality of wine is the long-term solution for a wine company to develop forever. Only by grasping the stomachs of wine friends can we become "good friends" who will never be separated.
There are many wine companies in my country, such as Wenjun wine , Baofeng wine , Mutai Houdao wine, Liuquxiang, etc. They are all down-to-earth, focused on brewing wine, rarely doing publicity, but they still make a breakthrough.
promotion is not a shortcut to success, quality is the fundamental
Mutai Gudao Wine, known as Guizhou's " Xiao Moutai ", has stood out from many sauce wine in recent years, and has become a frequent visitor at everyone's table with its excellent quality and affordable price.
winery adopts the Daqukunsha 12987 process, which takes 1 year to brew. The brewing cycle is for 1 year. After taking the wine, you need to aged for 5 years before you can make the adjustment.
Its cliché teacher Feng Xiaoning is not only a proud disciple of Moutai old factory manager Li Xingfa , but also one of the eight immortals of Moutai. She has been deeply educated by her master and is very prestigious in the industry.
This wine is mixed by her and has a flavor of marmalade. It also makes comfortable and not spicy. Once is launched, it has been favored by many wine lovers. Many people are reluctant to try other liquors for a long time after drinking it.
It is worth mentioning that its raw materials are the same as Moutai red tassel glutinous sorghum . This sorghum grows on mineral-rich purple-red soil and is a very scarce crop in Guizhou.
Because it is small-skin thick , and contains 90% amylopectin and a variety of trace elements. It can not only adapt to the Kunsha process well, but also produce more fragrance in the wine;
So even though its price is much more expensive than ordinary sorghum, the winery has insisted on paying for it for many years, which has also made the wine smell rich, not only the sauce fragrance, but also the grain burnt fragrance and the faint flower and fruit fragrance.
high-quality raw materials, harsh craftsmanship, and experienced tuners have repeatedly upgraded its quality. Although the winery rarely does publicity, relying on the word-of-mouth , it still left Maotai Town and was attracted by more and more people as a "confidant".
In addition, the same is true for Shanxi's Liuquxiang. The winery is devoted to brewing and rarely promotes it. However, with its outstanding wine quality, it still creates its own glory, and at its peak it was as famous as Wuliangye.
is visible. As long as the quality is good, some wine lovers will prefer it. Recently, I heard that Suizhou winery has resumed production again. What do you want to say about this? Welcome to leave a message in the comment area to share ~
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