Xin Zhenyuan is a catering brand that focuses on the development and operation of Suzhou-style pancakes. As the inheritor of Su-style pancakes, founder Lin Bo has been committed to the inheritance and innovation of traditional Suzhou-style pancake making techniques, deeply exploring the connotation of Suzhou food culture, and integrating food culture into Integrate shengjian innovation to produce innovative and high-quality Suzhou food, while integrating food culture into daily life, advocating the food concept of "green, healthy, nutritious and delicious" to continuously improve the quality of life and happiness of urban residents feel.
Exterior view of Xin Zhenyuan Store, No. 2 Shantang Street
The Xin Zhenyuan brand has been established for 27 years. It originated in Suzhou and is deeply rooted in Suzhou. Up to now, Xinzhenyuan Shengjian has opened 50 directly operated chain stores in Suzhou, covering Gusu District, Wuzhong District, Xiangcheng District, industrial parks, high-tech zones and other areas. The number of stores is still increasing. Expansion, brand influence is also constantly improving. Through the direct operation model, we manage and control brand building, strictly control food health and safety, refine service concepts, and form a systematic and standardized catering management process. The continuous increase of
chain stores has expanded the consumer group. In the process of consumption and dining, it promotes Suzhou food culture and sets a benchmark for Suzhou's catering industry.
Xin Zhenyuan store decoration on Shantang Street
Xin Zhenyuan promotes Suzhou food culture not only in food products, but also in brand promotion, store design, decoration layout and other aspects. The menu catalogs, store designs, and decoration styles of different stores are closely integrated with the history, culture, and consumer groups of the region.
has a unified color system for external publicity and door display, which is based on the history of Suzhou city. The menu catalog and main products are combined with the store's regional consumer groups and eating habits. The store design not only ensures Suzhou cultural elements, but also pursues a novel and unique tone, integrating tradition and fashion. In-store posters are displayed and promoted, presenting the content of Suzhou’s food culture and creating creative designs that are loved by customers.
The dining scene of Xin Zhenyuan Shantang Street store
The Xin Zhenyuan store is located in Shantang Street, a famous historical and cultural street in China. The decoration style and layout of the store reflect the culture of Suzhou everywhere, including Laochangmen, Mingyue Garden, and Gusu Xiaoyuan. The number of people waiting to be named is a deep memory in the hearts of old Suzhou people. The layout and furnishings of the store reflect the style of a Su-style garden, with wooden hollow windows, simple chandeliers, dining tables and stools. It all reflects that a store not only delivers delicious food to customers, but also delivers a cultural pursuit. The small bridge and flowing water outside the window have a panoramic view.
The simple chandelier creates a warm mood
Diners dine in the carefully created Soviet-style atmosphere, and the diners' moods are also different. What you eat here is not only delicious food, but also the experience of the environment and the cultural atmosphere that makes everyone linger here.
This is the direction that Xin Zhenyuan continues to work hard and practice. It is deeply involved in the promotion of Suzhou food culture and the dissemination of Suzhou history and culture.
Xin Zhenyuan’s official public account, follow and enjoy delicious food
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