Excessive packaging seems to be a common problem in the current market, and this is particularly obvious in the liquor industry.
The older generation of wine drinkers should all have this feeling. In the past, wine was very simple in packaging and cheap in price, but it was absolutely amazing when you drank it. However, today's wine is in gorgeous packaging and costs hundreds or even thousands. , but it’s really hard to describe it while drinking it.
So why can’t those “naked bottle wines” that were once affordable and delicious become unsaleable?
The fundamental reason is that people’s aesthetic standards have improved, and they begin to feel that these “naked bottle wines” cannot be put on the market. Secondly, due to the lack of publicity of these “old wines”, they cannot be “rolled” as emerging brands, resulting in Their reputation is not as good as before, and many young drinkers have not even heard of these wines, so they end up gathering dust in supermarkets.
Some people even say "cheap but no good wine"!
So what is the quality of these cheap "naked bottle wines"?
In fact, the quality of a wine depends on its technology, raw materials, etc. Take the most popular sauce wine as an example. For a premium sauce wine, excluding the cost of packaging and advertising, the brewing cost is actually only At 80 yuan, the brewing cost of other flavored liquors is as low as a dozen yuan.
These "naked bottle wines" have low promotion costs, simple packaging, and naturally low selling prices.
After reading this, I believe everyone already knows why "naked bottle wine" is cheap and delicious. Therefore, it is not advisable to judge the quality of a product by its packaging and price.
Today I will talk to you about 3 "naked bottle wines" currently on the market. They do not add any additives during the brewing process. They are delicious and affordable. Unfortunately, due to various problems, they cannot be sold!
[1] Taibaijiu
Feng-flavor type liquor is only Xifengjiu ? The answer is of course not.
Taibaijiu is a Feng-flavor liquor. It is named because it is produced at the foot of Taibai Mountain. It has been famous among Feng-flavor liquors for a long time and was widely circulated as early as the 1970s and 1980s.
Despite the inconspicuous packaging of Taibaijiu, the winery does have a profound background, so the wine it produces has a pure aroma and has a distinct taste that will be unforgettable for a long time after drinking. The price is also low . Unfortunately, due to the lack of flexibility over the years, it has always been It insists on simple glass bottle packaging, so even if it has a good reputation, it still cannot be sold after going out of the local area.
[2] Jinquan Sorghum White
Jinquan Sorghum White is a well-deserved Chinese time-honored liquor . It is one of the best-selling brands in Shanxi. The reason why this liquor has been selling well in the local area for many years is because I have drunk this liquor. All my friends think it is worth tasting, even comparable to Fenjiu .
Unfortunately, there are a large number of such liquors across the country, and the wineries did not do a good job in publicity during the critical period of development. As a result, after this liquor went out of the local area, it was difficult to gain a foothold in other provinces, so it has always been considered a weak one. "Naked Bottle of Wine".
But as an authentic light-flavor liquor, the overall taste is still very good. The style is characterized by "clear", it smells fresh and elegant, tastes soft and mellow, and has a clear sweet aftertaste. The key is this The prices of the wines are not high. If you like light-flavor liquor, you can give it a try.
[3] Handong Master Liquor (Handmade 6)
Guizhou’s sauce wine is particularly famous, led by Maotai, which has always had a good reputation in the national liquor market.
Although there are many fine wines, there are very few that are as representative as Moutai. Many of them are deeply loved by local wine drinkers. Unfortunately, because the wineries do not know how to promote them, they still fail to attract them even after leaving Guizhou. In the eyes of consumers, they even face the embarrassing situation of being unable to sell, as is the case with this Han Dong Master Wine .
Anyone who has tasted this wine knows that the quality is impeccable. It tastes sweet and refreshing, very smooth, and the aroma of the wine is rich in layers. You won’t get drunk after drinking it. The most important thing is the brewer. For many years, we have been making a sauce wine that ordinary people can afford, so the price is very affordable.
Of course, in addition to the three above, there are many such "naked bottle wines" in the national liquor market, such as Zhang Gongjiu , Mianrou Jianzhuang, Yuchan Daqu, etc., which are all brewed with 100% pure grains. Unfortunately, due to Due to packaging, publicity and other reasons, it has been unable to break through the local market, and has been reduced to the embarrassing situation of being piled up in supermarkets and unable to sell.
Well, that’s it for today’s sharing. Everyone knows about the “naked bottle wines” that are of high quality but are facing the embarrassment of not being able to sell. Welcome to comment and share.
