Hello, I am honeysuckle!
I believe many friends have the idea of starting a business, but they have never known how to start a business?
also doesn’t know if I am suitable for starting a business?
Then before you start a business, you can first read the book "Entrepreneurship Wisdom" to understand the methods of entrepreneurship, and finally improve your own ideas for entrepreneurship.
1. Find your product
The first step to start a business is to find your product. If you don’t even have a product, how do you start a business?
1. Ask yourself a simple question
I believe many people have many ideas before starting a business, but more people have ideas and no specific goals.
So before starting a business, I asked myself clearly, what is your product?
If you can answer the following questions, you will know what your product is.
What can you do? Is this product
interesting? Is there a better solution to
?
Can your company do it?
Why can't you implement it?
What are the weaknesses of market leaders?
When you can answer these questions, it means you have already understood what product you want to make.
2. Find your best location
How can you find your best location?
You need to analyze your professional knowledge; the opportunities you are currently facing: already have market and potential market analysis; understand your passion for entrepreneurship, and find your best position under these three premises.
3. Find your soul mate
It is very lonely on the road to starting a business, you need to find your soul mate.
You can find people with similarities with you, such as people with the same vision, the same scale of their career, and the same commitment to each other.
At the same time, you also need to accept people who are not similar, such as people with differences in professional knowledge, direction, and opinions.
3. Create your meaning
If your startup makes sense, then you may make money.
If not, you can only end up with a crushing defeat.
4. Create company slogan
The appearance of each company may be a slogan, this slogan, let customers remember them.
You need to find the meaning of your company and condense it in a slogan.
and the slogan requirements are concise, positive, and focus outward.
5. Choose a business model
With the advent of the Internet, there are many business models, and you need to choose one from the following business model.
1. Personalized solution
2. Multiple path
3. Market leader
4. Valuable ingredients
5. Switchboard, similar to Taobao
6. Print Machine and toner
7. Free value-added mode
8. Eyeball, similar to a certain sound
9. Virtual product
10. Craftsman
different profit models, corresponding to different expansions, you need to target different markets and different customers, so that your company can make profits.
6. Make a network (mile mark, hypothesis, test, task)
In order to control the overall situation, you need to make a network, which has milestones, hypothesis, test and task.
Then complete the tasks on this website one by one.
7. Keep things simple
When starting a business, you need to keep the company structure, intellectual property, capital structure, and employees as simple as possible, and you cannot be bloated without development.
8. Doing embarrassing things
If the product model is not embarrassed when you think back, it means that your product has not yet taken shape.
or more 8 things are to let you find your products, build your company, believe me, your efforts will make these things meaningful.
2. Find your product strategy
When you find your product, you need to constantly optimize your product strategy.
let more people see and use your products, and different product strategies to deal with different stages.
These product strategies, you must remember:
1. Curve jumping products
No one can succeed by making plans, you need to find your curve jumping product. Products like
have the characteristics of depth, intelligence, completeness, empowerment and elegance.
2. Choose a good name
For a product, a good name can judge the function of the product by its name.
For the suggestions for naming, you can first check whether there are other uses, and then choose a name that can be used as a verb to let people from other countries see if there is any other meaning.
Of course, choose a refreshing name as much as possible.
3. Don’t worry, be calm and be calm
Don’t worry that your minimum feasibility product is not the smallest product you imagine.
Because you need to repeat this path continuously and finally present the complete product to the customer.
4. Focusing on acceptance rather than expanding scale
In the early stage of entrepreneurship, simply expanding scale will only leave good products gone.
This is pure putting the cart before the horse.
You need to expand customers' acceptance of your product, then check for omissions and fill in the gaps, so that customers will not give up on your product because of the X factors of your product.
After everything is ready, it is time for you to expand the scale and undertake a large amount of traffic.
This is the time when your curve jumps.
5. Find the correct positioning
Startups should use a simple question to clarify their positioning: What do you do?
You can use these methods to convey the information "What do you do" to the market:
1. Obtain a differentiated positioning information
2. Avoid using jargon
3. Perform reverse test
4. Spread this positioning information
5. Detection of positioning information
6. Pay attention to social media, rather than advertising
7. Let it go naturally
Finally, don't worry, your positioning and the positioning that the market can accept are different. Let it go naturally, and then tell the market again.
6. Crossing the gap
will have a large number of skeptics in the early market and have some doubts about your product.
At this time, you need to cross the gap and allow your product to be accepted by more people.
7. Multisow
Different consumers have different channels to contact your products.
All you need to do is sow as much as possible so that customers can get in touch with your products in different scenarios.
8. Tell a good story
Seize every opportunity to tell all the stories between you and your product.
This kind of opportunity is often an opportunity to cultivate your core customers.
9. Take the first step out of perseverance, jianandan
makes your product have the following features: easy to start, easy to convert, easy to use, easy to share; take every step ahead.
product strategy is how to let customers see your product. You need to continuously optimize and ultimately harvest the fruits.
3. Training your leadership
A person does not have leadership, and you cannot train your leadership when you are alone.
You need to be in an organization to train your leadership, and this leadership is not majesty, but how to use the power of others to help you realize your ideas.
This is leadership.
1. You need to show your optimistic
Leadership mentality must be good. No matter how scared or frustrated you are, you cannot show your fear, uncertainty or doubt.
You need to stay optimistic.
2. You need to establish an execution culture
The products and internal culture of a company are all formulated by you.
At the same time, you must understand that unless you are a person who leads by example, you cannot let your employees accept it.
3. You need to find someone who "sings the opposite tune" to you
Iran has a tenth person system. As long as there are nine people unanimously passed the plan, the tenth person must object, no matter how unreasonable it is.
You need someone who dares to sing against you, because this person may be the representative of most of the customer.
If you can't even convince this person who sings the opposite tune, how can your product convince customers?
4. You need to hire employees who are better than yourself
Many leaders are afraid that their employees are better than themselves, so they do not want to hire employees who are better than themselves.
But you have to understand that only the best talents can help you realize your vision at the lowest cost.
People who eat fresh food can find it at any time, but excellent employees really cannot easily find it.
5. Achieve employees means achieving yourself
Achieve employees, most likely to be achieving yourself.
Your affairs and your vision are all realized through employees.
You are not as powerful as you think.
Many leaders make such a misunderstanding, and feel that when employees come to the company, it is the luck of their employees, so they keep telling others that they should work hard and seize this opportunity.
In fact, you need to know that employees may just come to your company by chance, not really because of what you call the platform.
Try to achieve success in employees, and you will find that you will benefit in the end.
6. Don’t force employees to do things you don’t want to do
If you don’t want to work overtime, don’t force your employees to work overtime. Many times, what do you think you can force others to do?
True leadership is empowerment; let employees do what they want to do, and then they achieve themselves and make your vision come true.
You force employees to do things they don’t like to do, and it will only make others hate you and fight against you, and in the end you are the one who is hurt.
7. Tell employees that we need them
In fact, leadership is not your authority; companies in the new era are more of a platform, and you need to become an empowering leader.
Make your employees shine on your platform, it is your company that needs them, not your employees that need you. There are so many companies in
, it is really not bad for you as a startup company.
When you tell employees that you need them, employees will stand by you without hesitation on the difficult day of yours.
They will support you unconditionally, and this is the embodiment of your leadership.
instead of the so-called majesty and black-hearted.
last
There are many more about the establishment of the company, the early investment and financing, and the management after normal operation in "Entrepreneurship Wisdom".
You can use this book as your entrepreneurial guide and read it at any time when you are confused.
You will find that the questions you can't figure out are already in the book and will give you the answers.
Reference books: "Entrepreneurship Wisdom"
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