Foreign Industry Alliance refers to the joint marketing of all industry resources in the consumption venues through the sharing of internal resources of the enterprise in two or more industries (different industries may be more than two or different consumption places) under the same time, the same place, and the same type of consumption behavior.
In the business field, it usually generates new transactions through continuous business transactions between two or more merchants. The alien alliance model is also applicable to the Internet field. A member grading mechanism is established through the member management system to enable each company to better play its respective professional advantages... These are aspects worth learning from in the alien alliance model. So which resources are shared in the alien alliance model? We have a clear understanding of the operation of sharing customer resources and brand resources in the alien alliance model in the following points.
1. The concept and model of the foreign-industry alliance
foreign-industry alliance (carrier big income) refers to two or more industries or groups cooperating to achieve resource sharing and business transactions. The cooperation between enterprises within the alliance usually determines the rights, obligations and cooperative relationships of both parties through an agreement or contract, thereby realizing resource sharing, so that the resources between the two parties and the related industries can be disseminated, new transactions or new users can be created. Specifically, it can be roughly divided into the following two methods:
1. The foreign-industry alliance can also achieve the effect of sharing customer resources with each other
2. By sharing merchant resources to achieve effective market competition.
2. Basic conditions of the foreign industry alliance
foreign industry alliance can make cooperation between two or more industries more convenient, reduce time and capital costs, and provide merchants with a better operating environment and business strategy. But on the other hand, foreign industry alliance is not perfect. For example, in foreign industry alliances, many merchants actually do not have the conditions for cooperative alliances. For example, companies do not have the ability to make good business plans in the development of foreign industry alliances, and their awareness of and positioning for different brands is different, which leads to the foreign industry alliance that may not be able to achieve resource integration between multiple industries.
For both parties in the alliance, they need to provide partners with mutual understanding of business experience among multiple industries to facilitate the full sharing of resources. At the same time, corresponding assessment mechanisms should be established to ensure that partners have a certain understanding and feelings about the resources they have.
3. How to realize resource sharing of foreign industry alliances?!!
Take Shanghai Bailian Plaza as an example. In the foreign industry alliance, it attracts consumers to gather together for communication through major media platforms. On the one hand, it forms an attractiveness to consumers, and on the other hand, it allows consumers to understand the company's products better and brings more and larger consumer groups to the company.
It can be seen from this that it is very necessary to share channel resources, customer resources and brand resources in the foreign industry alliance.
If you need a complete solution or other problems, you can comment and leave a message
Statement: This article is only for case sharing, there is no promotion and marketing
Some content comes from the Internet, and if there is any infringement, you must delete
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-