Shanxi News Network Changzhi Channel News Since the implementation of the "Four Three Two One" construction method, Changzhi Zhangze Rural Commercial Bank has focused on the "three-in-one" marketing and comprehensively launched the "Winning in the Outlets" activity. Senior executives have set an example and led all employees to target urban and rural areas, village industries, specialized and new and other fields, from "flooding" to "precision drip irrigation", tailored according to financial needs, providing customers with differentiated financial products and services, helping the integrated development of the real economy and rural revitalization, and implementing three "precision" measures in all aspects. Up to now, the bank's various deposit balances have been 15.6 billion yuan, an increase of 1.6 billion yuan from the beginning of the year, and the loan balances have been 11.697 billion yuan, an increase of 1.804 billion yuan from the beginning of the year.
executives are responsible for their households and accurately promote key target measures. The members of the bank team have developed key docking plans for senior executives to manage households, and have established a long-term "action list" for both symptoms and root causes. "One-to-one" classification leads the marketing of key accounts and financial accounts for corporate purposes, dig deep into mainstream enterprises and financial resources in the jurisdiction, and improves the retention rate of funds in key accounts. "Point-to-point" to claim key collection accounts, form a collection special team, conduct special associations for the "list" lenders, and focus on controlling the loan principal and interest recovery rate; "face-to-face" to clarify the line management responsibilities of the business department, and team members lead the business work of the business department, consolidate the task goals layer by layer, and stimulate the maximum efficiency of the business department.
reform the mechanism and accurately promote assessment incentive measures. According to the actual business situation, the bank rationally allocates task goals at different levels and positions, optimizes and adjusts indicators for front and middle and back-end lines, manages dynamically in real time, improves employees' subjective initiative, and balances business work with the environment. At the same time, the final elimination system is promoted in multiple directions, specifically collecting opinions and suggestions from grassroots employees and the majority of middle-level employees on target assessment, holding meetings to study the elimination plan collectively, motivate employees with lower performance assessment, optimize career promotion channels, strengthen employees' awareness of competition and crisis, and encourage employees to work hard and maximize operating benefits.
Deepen supervision and accurately implement backward supervision measures. The role of discipline inspection and supervision is implemented, special personnel are dispatched to form the "4321" construction supervision group, implement the "three meetings" linkage of party branch symposium, branch office symposium, and employee symposium with back-end employees, implement the supervision mechanism of the entire bank, effectively transmit pressure and stimulate employees' marketing vitality. Faced with fierce market competition, the bank mobilized the party branch to carry out a "bi-week competition" activity, simultaneously creating a model pioneer of "one belt and multiple" among party members, helping employees behind the back to promote key marketing work, grasping the key problems, analyzing the reasons for backwardness, and implementing measures accurately to ensure that no one in the "three-in-one" marketing is left behind.
Financial services are endless, and we can accumulate potential energy and strive forward again. In the next step, the bank will focus on the "three rural" fields, small and medium-sized enterprises, and entrepreneurial and innovative customer groups, increase in inclusive finance and product support for corporate customers, effectively rationalize resource allocation, increase the inclined transformation of digital finance, meet the diversified financial needs of the real economy, and continuously expand the energy efficiency of "precision drip irrigation". In the critical period of rural credit development, aim at the direction and make key breakthroughs, adhere to a steady and steady attitude, and make every effort to take a new step in high-quality development. (Ma Bingyan)
(Editor in charge: Zhang Wenwei)
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