" allows good products to be seen by more people. Foodaily launches [iSEE Carnival] based on [Top Ten Consumption Scenarios of Daily Food], and creates a new BC integrated marketing model that integrates product and effect through two major solutions, shaping consumer minds. ”
As consumers' requirements for food change from "eat full" to "eat good" they look forward to fresher flavors, photogenic shapes, more unique culture and stories, richer scenes, and more fun brand interactions... These "picky" needs evolved to tear up countless cracks in categories and brought new opportunities for segmented categories, but also brought increasingly innovative inversions to brands and products. How to understand users by
? How to let consumers get the pain points solved by products in one second? How to make innovation more effectively? , Foodaily has always focused on product innovation with a global perspective, as well as the challenges faced by brands and changes in supply. Through observation and communication with brands, we find that "being seen" is the eternal topic of all brands.
However, with the wild growth of new consumption, many blank tracks have been quickly occupied, traffic dividends have disappeared, and online and offline channels have accelerated integration... I believe everyone has realized that past successful experiences may be for reference, but they can no longer be completely copied. Brands must explore new ways of playing so that they can understand users better, and be "seen" and seize the minds of users.
Therefore, in order to empower the innovative development of the food industry, Foodaily launched the iSEE Innovation Award, hoping to discover, commend and spread Chinese food innovation and let good products be seen by more people. In line with the mission of "let good products be seen by more people", starting from the urgent need for brands to be seen, Foodaily launched the [iSEE Carnival] based on the [Top Ten Consumption Scenarios of Daily Food Annual], deeply integrating people-goods-sites, and achieving the value of product-effect integration through scenarios + experience + products + social networking.
And at the 2022 site of Foodaily Creative Expo (October 26-October 28, Shanghai), we will:
1, [Top Ten Consumption Scenarios of Daily Food Annual] Release : Real-life restoration to create an immersive experience, inviting 50+iSEE to innovative brands at home and abroad, and 10+ top social media platform KOL, as iSEE global discovery officer, professionally interprets the emotions, consumer demands and innovative solutions of core consumer groups in a certain consumption scenario, and communicate to the industry and consumers.
2, online and offline play [iSEE Carnival]: understands the micro consumer needs and innovative brand/product solutions... Based on the top ten consumption scenarios professionally presented by Foodaily from the industry perspective, the trust scenario model of "focus-perception-trust", through two major solutions for social experience marketing and trendy retail, we will work with Watsons and other retail channels, social & content platforms, and KOL resources to create a new BC integrated marketing model that integrates product and effect, bringing new solutions to new challenges in the new food era and helping people live a better life.
01
invites 50+ global innovative brands,
10+head social media platform KOL,
jointly released [Top Ten Consumption Scenarios of Daily Food Annual]
html ml0The top ten daily food annual consumption scenarios: consumer decision-making sensibility and rationality coexist, and scene demand insights have become innovative inspirationWith the rise of new media, consumers can receive more and more product information channels. With the decrease in information gap brought by these information channels, consumers have more and more obvious characteristics of "both sensibility and rationality" when making consumption decisions. They not only have the "temporary intention" purchase behavior, but also are used to referring to multiple information to do their homework before placing an order, and screening products that can truly solve their needs based on the problems encountered in life.
In this transformation of consumer decision-making habits, Foodaily believes that whether products and brands can provide solutions to the needs generated in specific scenarios will become a key consideration for consumers' shopping decisions, and Scenario-based consumer demand insights will become an important perspective for brands to understand consumers, and scenarios will become an important tool, linking people and goods, and driving consumption to occur again and again.
Therefore, based on local market insights and consumer research, Foodaily summarized the top ten consumption scenarios with the most potential and commercial value and the trust scenario model of "focus-perception-trust" through the analysis of life scenarios closest to consumers' lives, high-frequency experiences and high-profile attention, and summarized the top ten consumption scenarios with the most potential and commercial value, as well as the "focus-perception-trust" trust scenario model, providing inspiration and decision-making reference for future product innovation, and also providing new emotional and consumer link points between brands and consumers.
"Delicious New Year" Top Ten Consumer Scenarios: Foodaily Professional Interpretation, 50+ Global Innovative Brands, 10+ Head Social Media Platforms KOL Joint Interactive
At the Foodaily Creative Expo 2022 "Global Innovation Tasting" site, we The real scene construction and restoration of will bring you the real scene implementation experience of the top ten consumption scenarios of the year , and invite 50+ global innovative brands and 300+ innovative products from the world that are most innovative and most in line with the needs of target groups in specific consumption scenarios to integrate them. Through scene simulation, atmosphere creation and professional interpretation of successful products that have been verified by the global market, the most realistic consumption scenario slices and product creative experiences that meet consumer demands.
On-site renderings of the top ten consumption scenarios
In addition to the on-site restoration of the top ten consumption scenarios, on October 28, will also hold the "Delicious New Year" 2022 daily food ten consumption scenario press conference, jointly released by 10+iSEE global discovery officials, immersively experience these ten consumption scenarios and 50+ global innovative brands. brings professional scene interpretation from the B end to the C end, appropriate consumer insights and the most scene-like innovative products/brand appreciation. The
press conference will be broadcast simultaneously on the Foodaily Video Account. The Foodaily media matrix interacts online with the social media celebrity KOL to jointly discuss precise pain points and topics in the scene, appreciate innovative products/brands, from offline to online, and have fun scenes.
02
iSEE Carnival:
333 product effect integration marketing gameplay,
deeply integrates people-goods-sites,
scene + experience + product + social reach consumers
top ten consumption scenarios, Foodaily also launched the [iSEE Carnival] based on the top ten consumption scenarios based on the top ten consumption scenarios, starting from consumer insights and brand new pain points.
Kantar Consumer Index new product tracking data shows that in 2021, the number of new products in the fast-moving consumer goods market reached 84,908, of which the number of new products in food and beverages accounted for about 70%, and the survival rate of new products was only 30%.
consumers are not only facing the explosion of information, but also the explosion of new products. In the explosive growth of new products and rapid new products, how can brands achieve "effective new products", stand out from massive information, let innovative products be seen by the industry and consumers, and let brands be remembered by consumers?
Therefore, [iSEE Carnival] uses the innovative model of "scene + experience + product + social", is based on real-life consumption scenarios to create two major solutions for "social experience marketing + trendy retail" , realizing the integrated BC marketing of product and effect.
1) Social experience marketing: billions of traffic support, super consumers check in and experience the real scene of consumption scenarios, link consumers
in the live scene area of the top ten consumption scenarios, combined with professional scene interpretation and endorsement from Foodaily, [iSEE Carnival] will link the brands, channels, social & content platforms, KOL and other resources , and invite 500+ KOL experts to the top ten consumption scenarios as super consumers to check in and share the experience of excellent products and brands.
At the same time, KOL also broadcasts the live broadcast on the spot, performs online social deep grass planting , and the exposure is expected to reach 1 billion+, bringing immersive consumer appeal insights and innovative brand concept displays to online and offline audiences, spreading this feast.
2) New trendy retail: Through retail shelves with scenes and content, let the new store stand out
At the same time, starting from the top ten consumption scenarios, [iSEE Carnival] proposed the new launch plan for "New trendy retail", that is, using products to combine online scene-based live broadcast room/offline scene theme shelves, and through new store shelves with content, it is necessary to develop retail channels.
At the site of the Chuangye Expo, We jointly created the landing display of trendy retail . At the same time, we will invite top anchors and new retail channels to join, with online and offline scene-style theme shelves as the core, and develop trendy retail gameplay with the brand and jointly go to this global food feast.
In addition, it is worth mentioning that Foodaily joined hands with the 4th iSEE Innovation Award winning brand LOHILO to create a "brand pop-up store" . Through more layers and more refined brand vision and content display, it brings the audience a deeper brand concept and product creative experience of .
03
Contact us
Do you want to bring your innovative products into the top ten consumption scenarios? Want to participate in the [iSEE Carnival]? Do you want your innovative products and brands to be seen by more people?
. Please consult the brand:
Andy
KOL/MCN. Please consult the cooperation between institutions:
KOL/MCN. Brenda
04
FoodailyChuangchuang Expo 2022 Contact
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-