For young people, romance seems to be timeless. Whenever birthdays and romantic festivals come, relatives and friends will rack their brains to give gifts, hoping to give more unique surprises. Therefore, gifts that can be customized by themselves are also popular among young people. New Yellow River reporters noticed that in recent years, online platforms have derived services such as "beach writing" and "greeting card painting", which are deeply loved by young people. Some data consultants believe that at present, my country's gift economy users pay more attention to the communication of emotional essence in daily life.
Buy "Beach Blessing" to become a new romance for young people. The blogger on the beach B&B part-time job "Beach Writing"
"I write and take pictures at Weizhou Island , and I write and shoot with my heart to create an exclusive romance for you."... Search the keyword "Beach Writing" on the well-known grass planting platform Xiaohongshu APP, and you can see many bloggers providing new business of writing blessings for others on the beach. In the pictures posted by the bloggers, the sunset, beaches, waves and blessings printed on the sand form a beautiful picture, attracting young people living in the inland and unable to see the sea.
As of the afternoon of October 8, the topic of "Beach Writing" has been viewed 3.26 million times on the Xiaohongshu APP, and the topic of "Beach Writing on the Beach" has also been viewed 1.482 million times. Some professional bloggers have more than a thousand fans. In terms of price, the charge for writing pictures is often less than 10 yuan, while additional 3 to 10 yuan is required to shoot videos.
During the interview, a reporter from New Yellow River noticed that a B&B blogger named "Mu Xi Meizu, Weizhou Island," also worked as a part-time job in "sand beach writing". "Because of the epidemic in Beihai during the summer vacation, we closed the island. One day, the sunset was beautiful, I wrote the words casually and found that Xiaohongshu's friends liked it very much, so I slowly started writing." The blogger introduced that most of the people I asked her to write for her are birthday wishes, which is a new romance for young people.
"This part-time job is not as simple as imagined. It will be soaked when you dry your clothes on the wind and sun. It depends not only on the weather, but also on the tides." The blogger "Mu Xi Meizu House on the Weizhou Island" told the reporter of the New Yellow River that she only learned the importance of tides after doing "beach writing". "The beach is different every moment, and it is easier to write in a few days a month."
"Writing love letters on behalf of others" and "making blessings on behalf of others" sold 100 pieces per month. Citizens: Gifts are only meaningful only if they are unique
In fact, in recent years, this kind of emerging gifts such as writing, painting, and shooting are not uncommon. New Yellow River reporters searched for e-commerce platforms and found services such as making greeting cards on behalf of others, writing love letters on behalf of others, writing birthday wishes on behalf of others, and recording birthday videos on behalf of others. Among them, many services are favored by consumers, with monthly transaction volumes reaching hundreds of times.
"I have placed an order for my brother online before. The merchant customized the voice according to my needs, and my brother was very happy to receive the blessing." Ms. Zhao, a citizen of Jinan, told the reporter of Xinhuanghe that this kind of personalized custom gift seems to bring people a sense of surprise. "Some people think it is an IQ tax, but I think this is more attentive, and the gift has a unique meaning."
In addition, some netizens have made part-time jobs in DIY handicrafts on the Internet. A blogger who took orders admitted that he could provide finished gifts to "workers" who don't have time to make personalized gifts, including but not limited to Lego compilation, folding stars, making cream glue mobile phone cases, pasting personalized diamond paintings, etc.
Previously, a financial official account launched a small survey on "gift gifts" for men and women, and counted more than 1,000 samples. The research results show that in intimate relationships, what everyone values most when giving gifts and receiving gifts is the heart of the gift giver.
According to the "2021-2022 China Gift Economy Industry Research and User Consumption Behavior Analysis Report" released by iMedia Consulting , the market size is expected to reach 115.68 billion yuan in 2021, and the market size is expected to reach 122.62 billion yuan in 2022. Relevant consultants believe that the attitudes and concepts of Chinese Gift Economy users towards gift consumption have gradually changed, and they pay more attention to the communication of emotional essence in daily life.
New Yellow River Reporter: Meng Tianyu
(Source: New Yellow River)
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