herbal tea was originally a decoction made from traditional Chinese herbal medicine. It has the effect of clearing heat and detoxifying. It is the result of the long-term practice of Lingnan people using the traditional Chinese medicine theory of Ge Hong combined with the warm disease school doctors. Herbal tea gives people the impression of "aging", but through taste improvement and product packaging, it can change the perception of young consumers about it. In Boluo Yuanzhou, a series of herbal tea called "Xiao Qinggan" was born and is deeply loved by the people. According to statistics, the sales volume of the herbal tea series exceeded 100 million last year alone.
htmlOn September 26, the reporter came to Guangdong Yatai Beverage Group Co., Ltd. located in Yuanzhou Town, and saw that the company's herbal tea production line was running in an orderly manner. In the company's R&D room, engineer Li Fengjiao is comparing the next herbal tea recipe that will be entered into the production line.
"We need to conduct basic research on the flavor, special effects and functions of each medicinal material before it can be applied to the formula. After the product comes out, it must undergo multiple researches including taste, etc.." Li Fengjiao told reporters.
It is reported that Guangdong Yatai Beverage Group Co., Ltd. was founded in Guangzhou in 2000. It is a large beverage manufacturer integrating R&D, production and marketing. It mainly produces product series such as "raw juice", "probiotic fermented lactic acid bacteria", and "vitamin nutritional beverages".
It is understood that in 2020, the company launched the "Little Light Glyces" series of herbal teas of medicine and food during the epidemic, which was loved by all sectors of society, further promoted the herbal tea culture, and laid a good foundation for the company to plan the field of big health drinks.
Zhou Hongchong, director and general manager of the company, told reporters that the company's location in Boluo was the one who was attracted by the local deep traditional Chinese medicine culture. "Xiao Qinggan" herbal tea is a carefully produced by the company that embodies the traditional Chinese medicine culture and the current health consumption concept. As early as 2017, the company established a professional product research and development team, carried out exchanges and cooperation with many domestic health research institutions, and officially laid out the field of big health beverages. In 2019, we gathered opinions from many old Chinese medicine experts on traditional Chinese medicine diet therapy and health care to further improve herbal tea products. "
After two years of intensive development, "Little Light Glycol" herbal tea has launched a variety of products such as honeysuckle herbal tea , chamomile Arhat fruit, citrus honeysuckle dew, lotus nectar, etc., and is in line with the current keywords of "zero sugar", "herb", and "health", which has won the love of many consumers. Zhou Honggong told reporters that in the future, the company will continue to deepen its efforts in the field of traditional Chinese medicine culture , further develop more medicinal and food-like beverages, strengthen and expand the "national herbal tea" brand, and contribute to the promotion of the development of traditional Chinese medicine culture.
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