In order to welcome the 20th National Congress of the Communist Party of China, improve the financial quality of citizens, promote financial knowledge to thousands of households, let the people learn to consciously identify and resist online financial rumors and stay away from financial traps, and at the same time guide financial consumers to rationally choose financial products and services suitable for them, and avoid blind investment and impulsive transactions, under the leadership of Chongqing Banking and Insurance Regulatory Bureau and the Industry Association, Chongqing Branch actively carried out the "Financial Knowledge Popularization Month, Financial Knowledge Enters Ten Thousands of Homes, Striving to Be Rational Investors, Striving to Be Good Financial Netizens".
carry out the "five-in" activity of financial knowledge
In order to better play the vanguard and exemplary role of party members, according to the work arrangements of the Jiangbei District Committee and the Chongqing Banking and Insurance Regulatory Bureau on the joint construction of the Party Building Demonstration Zone, the four party branches of the branch and the "two representatives and one member" (party representatives, people's congress representatives, and CPPCC members) and community party branch secretaries jointly formed a financial policy propaganda vanguard team. Two branches were organized as the leading units throughout the process, and the party members of the other branch actively participated in the activities organized by other financial institutions and carried out popularization and publicity of financial knowledge within the jurisdiction. The general manager's office of
branch takes the lead in entering the community, focusing on the middle-aged and elderly groups in the community, and the theme is focused on "preventing elderly care fraud", "how to identify and prevent pig killing routines", "financial consumer rights", "rational investment and reasonable consumption", and "how to build a life risk defense system". The propaganda team summarized the recent popular news cases around them, and through a combination of theme lectures, leaflet distribution, oral explanations, and prize-winning Q&A, they communicated cordially with the elderly in the community, explained to them what risks are in financial consumption, identified what frauds are in the process of financial investment, and advised the elderly to cherish their life's blood and sweat, stay away from illegal fundraising and rational investment. At the same time, institutions at all levels under their jurisdiction also took action in accordance with their respective epidemic prevention policies and local requirements, and entered communities, schools, and customer units for publicity. The "Five Intro" activity of financial knowledge has launched a wave of popularizing financial knowledge within the entire jurisdiction, and has received praise and praise from the people.
Use outlets to carry out position publicity
In order to ensure the effectiveness of the publicity activities, in accordance with the deployment of the supervision and the Chengdu Association of China, the Chongqing Branch formulated an activity plan and established an activity leadership group headed by the top leader. In accordance with the requirements of "standard action + optional action", all business outlets must post unified version posters, hang relevant slogans and banners, set up promotional areas, and place updated publicity materials, display the claims process, and play slogan pictures on the electronic screen of the workplace. At the same time, we fully consider the personalized needs of the audience, take business outlets as the propaganda base, and take business outlets as the characteristics of many business outlets, wide layout, extended to the grassroots and sustainable development, and carry out financial knowledge popularization activities for financial consumers and nearby people. During the event, a total of 28 themed banners were hung, 37 posters were posted, and promotional leaflets were distributed to customers and passers-by, explain financial knowledge, and risk warnings were provided through cases. More than 800 people were educated.
uses online activities to carry out air publicity
offline activities are in full swing, and online activities are also exciting. The WeChat official account of Chongqing Branch has launched an online prize-winning answering activity for financial knowledge, which combines education and entertainment through answering lottery, attracting customers to participate. In each issue of the official account tweet in the Financial Knowledge Popularization Month, it mainly focuses on risk warnings, case-based insurance, financial education and other content, covering a wide range of knowledge popularization and rich content, and promoting financial knowledge based on real cases. During the event, the branch’s official account released 18 tweets, the video account released 3 original promotional videos, and forwarded the WeChat Moments more than 500 times, sending financial knowledge risk warning text messages to 89,000 customers. The publicity margin was expanded through online activities and reaching more people.
Next step, Chongqing Branch will continue to carry out public publicity and education activities, and regard the popularization of financial knowledge as a normalized work, and continue to carry out various forms of financial knowledge publicity activities according to local conditions, fulfill social responsibilities, and help the harmonious and healthy development of society.
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