September 25, 2021, the 2021 (4th) China FMCG Conference ended successfully in Shanghai. The conference will focus on "new consumption, new marketing and new retail" with the theme of digitalization and transition exploration. For the direction, focusing on the "fast-moving industry vane" + "future development barometer" + "industry docking new growth" as the core, it has brought a feast of ideas to the industry. A total of more than 2500 people from many brands, distributors, Internet companies, technology and service companies from all over the country participated in this conference.
Qisheng Technology and Miya Technology jointly participated in the exhibition this time. This is also the first time that Qisheng Technology and Miya Technology have appeared on the same stage. , by fully combining the smart terminals and interactive marketing capabilities of Qisheng Technology, as well as Miya Technology's digital payment + membership marketing management capabilities, centered on the two core themes of "marketing innovation" + "channel innovation", and created a collection at the exhibition site. Digital marketing closed-loop experience scenario of interaction + membership + payment + management. The deployment of this exhibition applied a variety of software and hardware products and capabilities such as smart screen hardware, interactive marketing games, membership marketing systems, card coupon systems, payment systems, and post-payment traffic advertising display.
Qisheng & Miya joint booth
At the exhibition site, customers can experience the streamlined closed-loop scenario of the new InStore solution: customers click on the smart screen to participate in the game, scan the QR code to follow the Qisheng official account, and receive After the game entrance pushes, start the mobile/big screen interactive game, and automatically receive the coupon card after the game is over. After the customer selects the product, scan the code at the self-service cashier POS machine to automatically write off the coupon card and complete the payment .
Through the live show, Qisheng & Miya brought interesting interactive games and business scene experience to the customers on site, and more completely demonstrated the marketing service capabilities of Qisheng's new InStore chain store solution to customers and industry audiences. This is also the first public appearance of the new InStore solution after the integration of Qisheng and Mi Ya.
customer experience path diagram
The new InStore solution of Qisheng Technology is based on the original solution of Qisheng,Fully integrate Miya Technology's four products and capabilities of aggregate payment, membership management, omni-channel marketing and interactive marketing mini-programs to create an industry-leading retail chain digital intelligent closed-loop solution. Specific product businesses include online and offline front-end touch products, global interactive marketing services, omni-channel traffic operation services, complete digital payment solutions, pan-member marketing platforms, and mature omni-channel retail chain business management systems. Through years of industry experience accumulation in the field of retail digital intelligence and complete closed-loop solutions, the InStore solution can provide chain stores and retail brands with one-stop digital intelligence transformation and upgrading services, and create a collection of front-end software, hardware, and The smart retail scenario integrating the middle and back-office systems realizes the full-process digital intelligence empowerment from drainage, interaction, conversion, payment, retention, and value-added, helping customers to build digital intelligence growth drivers with lower cost and higher efficiency , Thereby effectively improving the marketing and management efficiency of retailers.
Customer on-site consultation InStore closed-loop solution
The official appearance on the same stage also means that the business systems of Qisheng and Miya have been initially integrated, and the mature products of Qisheng and Miya have been integrated. The brand new InStore business system with marketing capabilities will bring the following brand new upgraded experiences:
has a wider business coverage: adds chain supermarkets and convenience from the original classic scenes such as brand stores, exhibition pop-ups, exhibition halls, etc. Stores, warehouse stores, commercial complexes, etc., and can provide services for brands, retailers, distributors and other retail roles.
's service level is deeper: 's connection with customers and services are more in-depth and comprehensive, from the most basic intelligent hardware, scene operation to more in-depth payment system and membership marketing, and deep connection and binding with customer business to help customers Realize more perfect transformation and upgrading.
The closed-loop link is more complete: transforms, manages and operates the global scene from online to offline,From diversion, interaction, conversion, payment, retention, value-added customer full life cycle management and operation, it fully intervenes in the full-link process of customers' digital transformation and upgrading, helping customers solve the problems of online and offline scene fragmentation and user experience gaps.
Customer upgrades are easier: Originally, the digital intelligence transformation of customers often requires docking and overall management with multiple service providers such as hardware, payment, and operations. Now, through Qisheng & Miya’s new InStore closed-loop solution, The deployment and upgrade of all links can be completed in one stop, with higher efficiency and lower cost of resources, coordination and maintenance.
In addition to the InStore solution focusing on retail stores, Qisheng Technology has also integrated the product capabilities of sub-brands such as Fengze and Chuanshu to jointly develop the InMall solution for shopping malls and the smart farmer’s solution for the farmer’s market. Comprehensive coverage of a variety of typical retail industry formats, has provided CapitaLand, IFC, L'Oreal, Jiumu, Zhenong Group and other industry benchmark customers with digital solutions.
Whether it is a brand, a distributor or a retailer, the digital transformation and upgrading of retail is the cornerstone of integrating new channels, creating new scenarios and achieving rapid development. Qisheng Technology will unite all sub-brands, summarize the experience of 3000+ benchmark customer cases, adhere to the corporate mission of "making the transformation of retail digital intelligence easier", and deepen the application and effect of retail digital intelligence in the actual business scenarios of corporate customers. Let more retail business customers enjoy the fruits and dividends of the digital economy.
.-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-