[Estate News] Lilysilk is a light luxury brand that sells silk clothing and household products to overseas markets. It was born in Nanjing like SHEIN. The products sold include: ladies' and children's silk clothing, silk pajamas, silk and wool blended scarves, silk bed sheets and pillowcases. The product is priced between US$50 and US$279, and the brand’s main target customer group is well-educated middle- and high-income women aged 35-54. The main overseas markets include more than 20 American and European countries and regions such as the United States, Canada, the United Kingdom, Australia, France, and Germany.
In May 2021, the A+ round of financing of tens of millions of RMB was completed. Nut Capital is the lead investor of this round of financing, and Jiacheng Capital will follow the investment.
Lilysilk's cross-border e-commerce layout mainly adopts the "platform + independent station" two-line model. In the early days, it sold overseas through third-party channels such as Amazon , and then built its own independent station. Its independent stand on the Trustpilot e-commerce website scored as high as 4.3. Among the nearly 10,000 comments, nearly 90% of users gave "Excellent" and "Great". This performance is close to representative high-quality D2C brands in the United States, such as Casper (4.3), Allbirds (4.5). In addition, its independent website traffic sources, the organic traffic of related brand words such as'Lilysilk' and'Lily Silk' have been increasing, and it has been close to 50%, and the proportion of independent website sales has exceeded 60%.
Lilysilk's main overseas marketing positions are social media platforms such as Facebook, Instagram , YouTube and TikTok. At the back end, Lilysilk has gradually built a flexible supply chain system through self-built factories, fabric improvements, and research and development of ERP systems. It is reported that its revenue in 2020 has more than doubled compared to 2019, which is mainly due to the overall growth of the overseas e-commerce market, good brand precipitation and the protection of products by a stable supply chain.
Lilysilk CEO Wang Minfu was invited to attend the "2021 Billion State Cross-border E-Commerce Annual Conference-New Power Brand Globalization Summit" hosted by in Shanghai.Focusing on the theme of "Selling goods first, or catching users first", he will conduct in-depth discussions and exchanges with traditional brands and DTC brands such as Hainan, General Manager of Joyoung International Marketing, and Gu Zhenyu, founder and CEO of Vesta. Everyone will disassemble the user power dimension, whether it is based on overseas social media or crowdfunding platforms to accumulate the first batch of users in a test method, and optimize the product based on user feedback, then sell and promote, or directly go online to the platform and promote the product through platform marketing In order to keep accumulating users, which method is better to debate.
About Yibang Cross-border E-commerce Annual Conference-New Power Brand Globalization Summit
Yibang Cross-border E-commerce Annual Conference-New Power Brand Globalization Summit, is a meeting dedicated to domestic brands going overseas, and DTC brands going overseas , The knowledge feast held by boutique e-commerce sellers abroad brings together the most cutting-edge ideas of industry elites, provides the most practical methods for implementation, and connects the most urgent resources for cross-border overseas trips, providing valuable opportunities for ideas, actual combat exchanges, and resource docking with counterparts going abroad.
The New Forces·Brand Globalization Summit will be held in Shanghai, China on October 14. With the theme of new forces, we are looking for the fulcrum for cross-border e-commerce to enter the second stage of leveraging sustainable growth, and discover new forces that can truly promote Chinese brands to global brands.
registration link: https://www.ebrun.com/meeting/202108/3749.html?eb=hp_home_pcol_sxt
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