The stall economy has fallen behind, new industries have begun to bubble up, and physical stores may usher in a "new direction"

With the development of the times, people's business methods have also undergone earth-shaking changes. After the rise of the Internet platform, a virtual economy emerged. Prior to this, the real economy was dominated. However, after the epidemic, it went backwards back to the "market stall economy." At that time, the country vigorously promoted this type of operation in order to restore economic development. But this year, the stall economy has fallen behind, and at the same time new industries have begun to bubble up, and physical stores may usher in a "new direction."

▲The stall economy

The stall economy has once again stalled

The sudden outbreak of the epidemic in 2020 has caused earth-shaking changes in the lives of countless people. Business people are like a small boat in the wind and rain. This destructive force repeatedly strikes. In order to restore the economy and at the same time to solve the work problems of some people, the country began to open up stalls. At that time, many people responded and started to implement this relatively primitive business model. Originally, many people thought that this would create a new scene, but with the development of time, this kind of business method soon became misfired. In the course of business operations, some people have gradually discovered that the cost of stalling is very low and the threshold for operation is not high, but don't expect high returns. It is even more unrealistic to rely on this kind of business method to support a family. Only very few people can make money in this way. At the same time, this business model also brings a variety of problems. Although the government will plan before setting up the stall and require these operators to sell in a fixed place, there is still no way to solve the health and environmental problems. Later, due to the control of the epidemic, many areas have begun to resume work. This has caused many unemployed office workers to return to work again. Many operators have been lost for a while, and the stall economy has directly become deserted.

▲A large number of stall operators appeared after the epidemic

In order to solve the problems caused by the epidemic, the state proposed another business model

This time the epidemic not only reduced people's income, but also caused a lot of people Forced to be laid off. If a large number of people are laid off, it is a dangerous thing. It will not only be detrimental to my country's economic development, but will also have an impact on public security. In order to solve their problems, the country proposed a new economic system,People call it the "new individual economy". This also has the characteristics of low threshold and high flexibility, and can cooperate with the Internet. The main encouragement is those micro-business and e-commerce participants. At the same time, it also gives support to the main platform to help them better assist these operators.

▲After the epidemic, the "market stall economy" was short-lived. The name

also comes from "self-employed", and most people know the meaning of self-employed. In the early stage of reform and opening up, many intellectuals returned to the cities. At that time, the state could not provide sufficient jobs, but it was unable to keep these intellectuals in a state of unemployment. So they had to encourage some intellectuals to start their own businesses. They were also individual entrepreneurs. Known as self-employed. The industries engaged in were handicrafts, service industries, and repair industries. At that time, the business model was mainly offline. Even today, when the Internet is highly developed, the importance of individual economy is still significant. By August 2020, there will be as many as 176 million individual entrepreneurs.

▲Exiting from the stalls of people’s lives again this year

Strengths and weaknesses of various business models The physical stores are closed, and 80% of the operators are self-employed. Their bankruptcy is inextricably linked to the rise of e-commerce. Although e-commerce has hit the physical industry, e-commerce cannot be regarded as a scourge. This is because e-commerce has now become a common pillar, and it has spawned other emerging industries, provided people with many jobs, and increased the diversity of domestic economic models. It's just that these two economic models have their own strengths, but they also have their own shortcomings.

▲"New individuals" appear in front of people

As far as the virtual economy model is based on the e-commerce platform, this economic model is more scientific and developed because it uses advanced Internet technology, People's entry barriers are also relatively high. At the same time, another group of jobs have been created, such as those in the media and supporting payment. This has also expanded the scope of the service industry, allowing knowledge to be realized.However, e-commerce platforms also have drawbacks, as Dong Mingzhu said, even physical stores in the future are also very important. If it is completely separated from the physical store, the significance of e-commerce's existence will be greatly reduced. Therefore, the most ideal model is to cooperate with physical stores and e-commerce companies. It is not ideal for the two to fight alone. For physical operators, most of them are flexible employees. Although they have the advantages of more time and freedom of work, these physical store operators are relatively weak in fighting risks. The epidemic last year is a typical example. Many stores It was shut down after the epidemic.

▲Business model combined with technology

Conclusion

Although e-commerce has great potential for development, it still has its own drawbacks. At present, the head group has formed a monopoly and has the largest voice in this industry, leaving other small e-commerce companies with no place. But the country has noticed this phenomenon and has begun to require these Internet groups to compete fairly. In addition, the Internet economy should not be allowed to dominate, but the real economy should also take a breath and give them a foothold in the market. Both of these business models currently need to be transformed. This is the challenge that the times pose to them.