text/Yangcheng Evening News financial commentator Qi Yaoqi
On May 6th, the Huajuhong cultural and artistic exchange and altar sealing event was held in Huazhou. It is significant that the total amount of the collection-grade orange red subscribed at the event site exceeded 500,000 yuan. The event not only inherited the popularity of the last time, but also added more cultural heritage and connotation, which is especially worthy of the attention and reference of all participants in rural revitalization and traditional Chinese medicine revitalization.
From a macro perspective, all parts of the country are actively promoting the implementation of the rural revitalization strategy; in Guangdong, the construction of the "12221" market system is now in full swing. The combination of the two dimensions aims to fully promote Huajuhong's higher popularity and brand reputation in the country and the world.
Huazhou is famous at home and abroad for its tangerine red, because it is a national precious and authentic medicinal material, a national geographical indication protection product, and one of China's "Four Southern Medicines" and "Top Ten Cantonese Medicines". As for the efficacy of , it has been certified by history. It has the functions of invigorating the stomach and promoting qi, resolving phlegm and relieving cough, so there will be the Analects of "Southern ginseng" and "a piece of ginseng is worth a thousand gold".
From a practical point of view, in order to obtain more development space in today's fierce market environment and adapt to the needs of different market segments, Huajuhong must consider diversified support points and footholds. In the current context, the efficacy value is the first, which is the foundation of turning orange into red. In addition, the event of "closing the forum" is also arousing the attention of all sectors of society to its investment properties. Because just like the longer the old wine is, the more expensive it is. Under the condition of good preservation, the superior orange red also has such a kind of economic value that is passed down to future generations and doubled in value.
The efficacy of traditional Chinese medicine is the basic point, and the financial attribute is the growth point. Then the integration and complementation of the two will actually create a more worthy of looking up to the cultural intrigue related to the essence of the national quintessence.Because from ancient times to the present, Huajuhong culture has always been the social imprint, cultural imprint and historical imprint of Huazhou. This culture has penetrated into the collective consciousness of the local people, and now there are platforms and carriers in the birthplace to strengthen and sublimate this common spiritual imprint, which is itself a sign of cultural return and cultural revival. Therefore, the ceremony of sealing the altar is of great significance to strengthen and carry forward the local culture.
consolidates the confidence of Lingnan culture, which is followed by external dissemination. In recent years, Huazhou has vigorously promoted the development of the tangerine red industry. There are more than 60 series of products with tangerine red as the main raw material, and the output value of the whole industry chain exceeds 3.5 billion yuan. Then, the orange-red culture will inevitably spread to all parts of the world with this magical fruit. At this time, the sublimation and communication of cultural values must keep up accordingly. Especially when outsiders and outsiders do not know much about turning orange red, how to combine the quintessence of traditional Chinese medicine, health preservation and disease prevention, caring for family, social communication, collection and inheritance, etc., in order to turn orange red into gold, relevant enterprises and institutions are needed. development ideas, and actively participated in it.
Therefore, orange-red is not a closed specimen, but a specimen with more open interpretation value. It reminds people in the industry that only by sticking to ancient techniques and inheriting intangible cultural heritage can this category maintain aristocratic blood and prevent distortion in development. It also reminds many people that only by fully exploring its bloodline connotation, combined with the modern people's cherishing of life, can precious medicinal materials become noble, and then the society will have a sincere admiration and follow for cultural relics. When reaching this higher cultural level, the economic status of Huajuhong is the real fortification and long-term development. (For more news, please pay attention to Yangcheng School pai.ycwb.com)
source | Yangcheng Evening News, Yangcheng School
Editor in Charge | Xu Zhangchao
Review and Sign | Wu Xia
Intern | Xu Zheng
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