On December 12, the launch ceremony of the "Jinqing Consumption Quality Life" 2022 Shanxi Province "Double 12" special consumption promotion event was held in Taiyuan. The event was hosted by the Provincial Department of Commerce and hosted by the Taiyuan Municipal Bureau of Commerce, Xiaodian District People's Government, and the Provincial Retailer Industry Association. It aims to implement epidemic prevention and control optimization measures, expand online and offline consumption demand, accelerate the resumption of work and production and the recovery of the service industry, and promote consumption to supplement and release potential.
At the launch ceremony, representatives of enterprises such as Maoye Tiandi , Suning.com , Dachang Group, Tongcheng Liquor Reservoir and other companies, as well as the head of the Provincial Retailer Industry Association, spoke one after another. Everyone expressed that this event has increased the confidence of enterprises in resuming work and production, and will take this opportunity to fully restore sales through online and offline channels, increase investment in the event, improve service quality, and allow consumers to enjoy real benefits and meet the consumption needs of different groups. The activity requires that the commerce bureaus of all municipalities should guide e-commerce enterprises, live e-commerce bases, e-commerce parks and other regions to resume work and production as soon as possible in accordance with the new requirements of epidemic prevention and control. In combination with the "Double 12" consumption hotspots, we will give full play to the advantages of "online ordering + offline delivery" and actively promote consumption growth. Organize provincial live e-commerce bases to carry out the "continuous broadcast" live streaming and sales activities, encourage large supermarkets to expand their online business, and create a strong shopping atmosphere while promoting the resumption of work and production of enterprises.
Liang Zhiyong, deputy director of the Provincial Department of Commerce, said that business departments, business associations and enterprises at all levels in the province should actively organize and participate in this activity, further expand consumption of automobiles, home appliances, etc. in all aspects, multi-level, wide channels, and vigorously strive to create momentum and attract consumers to participate, give full play to the superposition effect of government consumption coupons, promote the formation of a consumption boom, and improve the people's sense of gain. Shanxi Daily reporter Yan Jie 
