VRAR Planet
Recently, an annual holiday shopping survey released by Accenture Consulting stated that for the 2022 holiday season, consumers are exploring new ways of shopping, which cover live shopping in the meta-universe virtual world and purchasing NFTs.
The survey shows that over 30% of consumers plan to shop or buy a virtual experience in the metaverse world this holiday season. More than 67% of retail executives say their companies are starting to experiment and explore meta-universe and virtual products, and how these new services can contribute to their business.
With the explosion of the meta universe and the blessing of policy dividends, it is also providing new development paths for the retail industry, creating new shopping scenarios that are more attractive and competitive. So what new experiences does the meta-universe concept bring to the retail industry? VRAR Planet has explained this in detail.
Meta Universe creates a new shopping experience
At present, the retail industry can be divided into traditional trade fields based on offline and online-based e-commerce fields including mobile phones. With the continuous development of various emerging technologies and smartphones, the retail industry has developed into a new retail that integrates online and offline, and is developing towards a deeper level of the metaverse.
In the report "Consumption Meta Universe Opens the Next Consumption Era: Reshaping Consumer Life Experience and Activating Digital Economy System" launched by Deloitte and GSMA ( Global Mobile Communication System Association ), it lists many scenarios and development trends of the consumer metaverse. The report mentioned that retail brands have great room for imagination in the field of consumer metaverse.
The report stated: On the one hand, retail brands use AR to try on and create virtual spaces, and use digital people as spokespersons to enhance consumer shopping experience in the virtual space, strengthen the influence of the physical world, and attract brand traffic and product promotion; on the other hand, retail brands continue to empower real brand value to create brand digital assets in the virtual world, including virtual product lines, customized game props, NFT digital collections, etc., while expanding the consumer market, they also promote physical brands more diversifiedly.
Pictures are from the white paper "Consumption Metaverse Opens the Next Consumption Era"
Shopping center created in the Metaverse. You only need to complete consumption through a simple operation of placing an order with one click and you can complete consumption in a game-like experience. In addition, the Metaverse can also get rid of the form and function of physical stores, and a more imaginative digital shopping experience is being explored.
At present, many retail brands, e-commerce platforms, traditional supermarkets, etc. have started a new round of competition in the Metaverse track.
Tech giants explore the "meta universe" shopping new world
Taobao: launching 3D virtual shopping mall
Alibaba actually started to layout the "meta universe" six or seven years ago. The VR shopping Buy+ plan launched in 2016 and the AR makeup and shoe trial functions launched in 2019 have all first seen the prototype of the "metauniverse" of Alibaba . During this year's Double Eleven Shopping Festival, a virtual space called "Future City" was launched on Taobao APP, and users can enter "Future City" with the virtual image of Taobao Life.
is different from traditional browsing pictures, videos and live shopping. The "Future City" with 3D virtual shopping as the core brings users a brand new shopping experience. In "Future City", there are commercial streets and advertising screens, and many 3D brand halls have been set up. Users can enter the brand hall to browse products from all angles and try them on virtually in clothing and venues; "Future City" also connects the live broadcast room and Taobao purchase page. Click on the live broadcast poster in the venue to jump to the relevant live broadcast room, and click on the product to jump to the Taobao purchase page to pay and purchase.
Nike: Launched the first Nike Metauniverse physical shoes
This special Metauniverse physical shoes are called "Cryptokicks iRL". They are Nike's first physical shoes rooted in Metauniverse, and the first native Web 3 sports shoes that adopt the latest technology. Each pair of physical versions of Cryptokicks iRL will also have a corresponding NFT collection with independent numbers.
Not only that, the physical version of Cryptokicks iRL is ordinary silvery white, but when you bind into the metaverse, you can add your favorite color to it. You can use it to dress yourself up in the metaverse world, showcase and interact. From reality to virtual, we are on the forefront of the trend.
Coca-Cola : Fan Festival’s first “Metaverse Block”
In October this year, Coca-Cola added to its Metaverse marketing blueprint through Fan Festival, continuing Coca-Cola’s fans into the virtual world, bringing fans a 360-degree full-touch immersive happy experience. Let users break through the boundaries between virtual and reality here, and can transform into digital people into the Coca-Cola Yuan Universe fan-loving neighborhood to realize "immersive" shopping and entertainment, and even "meet" celebrity spokespersons to experience the new gameplay and new experiences of the integration of digital and real brought by brand virtual marketing.
Dyson : Launch a virtual store, you can make a styling at home
In traditional stores, in addition to providing quotations, introducing basic specifications, and conducting sales services, clerks rarely provide usage information related to technology products. In order to facilitate potential users to understand the product more intuitively, Dyson has launched a VR experience store. Consumers can download the "Dyson VR Experience Store" through the PICO VR all-in-one machine and the "PICO VR Assistant" to explore Dyson products in a new way.
Through the Dyson VR experience store, users can easily "hand-made" trial products, whether it is a Dyson hair dryer, Dyson multi-function stylist or Dyson hair straightener, and experience the solutions designed by Dyson for different hair types and needs.
The author only listed some of the above cases. In addition, there are AR shoes trials launched by Amazon , Wanmei Mobile makeup trials, AR glasses , hat trials, and more application cases. VRAR Planet has conducted a detailed analysis of popular industry applications of To B around the world. You can click on the "Metaverse Ecological Development Conference, VRAR Planet was invited to share popular industry applications of To B around the world" to learn more.
Major cities have focused on the metaverse track to build the metaverse commercial district
According to relevant information disclosure , so far, more than 20 provinces and cities have mentioned that the metaverse may have introduced the metaverse industry development support policy in the 14th Five-Year Plan, government work report, metaverse industry planning and support policies. Shanghai, Chengdu, Wuhan, Nanjing and other places have clearly proposed to take the initiative to seize the future track of the metaverse.
Nanjing: Establish the first "meta universe" commercial block
In August this year, the commercial supporting "Huakai IN BOX" of Gulou Innovation Plaza will be officially opened, and it is the first commercial block in Nanjing with the theme of the meta universe. The
block covers an area of about 30,000 square meters. Taking sustainable ecological development as the entry point, it creates an "AR Metaverse Commercial Block - Cloud Future City" integrating shopping, catering, leisure and entertainment. At present, the LOGO in the block has been installed on the wall, and the American Chen check-in points and regional lighting such as "quantum sculpture", "digital pioneering", and "carbon neutrality detection zone" are being carried out in a hurry. Guide signs, road signs, etc. also reflect the meta-cosmic design style of technological mechanics.
Hangzhou: Wensan Street opens the immersive first experience of the "meta universe"
Recently, in Wensan Digital Life Block 0101Park, Xihu District, Hangzhou, 25 brands have transformed holographic digital people, electronic music parties, digital collections, smell movies, and instantly passing through the meta universe... from wonderful ideas to novel experiences, and realized one by one in this block.
Among them, the parallel world is one of the five major digital scenes in Wen San Digital Life blocks, focusing on AR check-in, AR navigation, AR store guide and other functions, striving to create a more "futuristic" digital consumption scenario. Consumers only need to open the "Wen Sanyuan Universe" mini program on their mobile phones, or guide them according to the on-site signboards to experience the travel of the vast space to the quiet and light space in the block.
summary
With the continuous development and evolution of the metaverse, the shopping model combining virtual and real may usher in a development boom.
The Meta Universe is a technological change, and it is also a competition for enterprises' comprehensive strength in the field of technology. In the world of the Meta Universe, only if there is no limit can one have unexpected imagination space. We hope that "retail industry + Meta Universe" can make shopping more interesting.
text/Vivi
