"Finally no longer worrying..." On the evening of November 15, Zhang Wei, general manager of Panda International Travel, posted this sigh in his circle of friends. Just a few hours ago, the Ministry of Culture and Tourism of issued a notice - stating that cross-provincial tourism business activities will no longer be implemented in linkage management with risk areas, which also means that the tourism market is coming to a signal of recovery - the cross-provincial tourism "circuit breaking" mechanism has come to an end.
The market was the first to feel the popularity. On the day of the news, the search volume of group tour products on Tongcheng Travel platform increased rapidly within one hour, up more than 600% from the same period before the day. The search volume of cross-provincial tour products of Ctrip reached its peak since the National Day holiday, and the search volume of free travel products increased by more than 2 times compared with the previous day. The number of train ticket bookings on Qunar platform increased by 1 times month-on-month compared with the previous day, and ushered in a small peak at 5 o'clock the next day.
online travel platform and offline travel agencies quickly launched cross-provincial travel products, and popular tourist cities such as Dali, Kunming, Chengdu, and Sanya have soared in popularity. Cross-provincial travel bid farewell to the "circuit break", is "retaliatory tourism" coming? How long will it take for cross-provincial cultural and tourism consumption to flourish?
Chengdu Taikoo Li Business District
Tour tours, train tickets and other cross-provincial tours soared
For tourism industry practitioners like Zhang Wei, November 15 is an important day. On the same day, the Ministry of Culture and Tourism issued the "Notice on Further Optimizing the Prevention and Control Measures for the New Coronavirus Pneumonia Epidemic and Scientific and Accurate Prevention and Control of the Cultural and Tourism Industry", which clearly stated that cross-provincial tourism business activities will no longer be implemented in linkage management with risk areas. Cross-provincial tourists need to take cross-provincial transportation with a negative nucleic acid test certificate within 48 hours. This is a new move by the cultural and tourism department after the introduction of the Twenty measures of the State Council to optimize epidemic prevention and control work. The "unbinding" of cross-provincial tourism and risk areas means that the tourism industry has bid farewell to the implementation of the "circuit break" mechanism of cross-provincial tourism for more than a year. The market feedback after the
message was first reflected in the online travel platform. The search volume of Ctrip's cross-provincial travel products reached its peak since the National Day holiday, and the search volume of free travel products increased by more than 2 times compared with the previous day; within one hour after the news was released, the search volume of group tour products on Tongcheng Travel Platform increased rapidly, up more than 600% from the same period of the previous day, and the search volume of air tickets, train tickets and other transportation products also increased accordingly, with the increase of 1 182% and 97% respectively. The number of train ticket bookings on Qunar platform increased by 100% compared with the previous day, and ushered in another small peak at 5 o'clock the next day. The search popularity of cross-provincial travel related products on the Fliggy platform has increased accordingly. At the same time, the scale of Fliggy Double 11 verification is continuing to expand, and the speed is faster than the same period last year. As of now, the number of orders written off for travel has increased by 50% year-on-year compared with the same period last year.
At the same time, popular tourist cities and line products have also become the focus of online searches. On Qunar platform, the number of train ticket bookings has increased significantly. Dali, Kunming, Nanchong , Chengdu, Guangyuan , Anyang , Jilin, Dalian, Shenzhen and Sanya are the top 10 cities, and Shanghai, Zhejiang and Jiangsu have also grown steadily. With the arrival of winter, ice and snow tourism, hot spring tourism and island tourism have become the most concerned travel products for users. Ski routes in Changbai Mountain and Chongli, hot spring tour routes in Guangdong, Fujian and other provinces, and leisure and vacation routes in Sanya have all attracted the attention of tourists.
On the Meituan platform, the search volume of " Xishuangbanna group tour" daily increased by 436% month-on-month, "Changbaishan trek" increased by 424%, and "Chengdu One-day Tour trek" increased by 431%. As of 10:00 a.m. on the 16th, the number of Meituan group tour orders increased by 178% month-on-month, of which the number of cross-provincial group tour orders increased by 255%.
Travel agencies have "new" cross-provincial travel products
While the demand side is enthusiastic, the supply side is also quietly growing.
"The increase in booking volume reflects the recovery of travel confidence for tourists. We have launched tourism and vacation products overnight." Yang Guanghui, head of Qunar Holiday Products, said that at present, Qunar platform has resumed cross-provincial travel products from all provinces in China, with more than 100,000, and are still being put on the shelves one after another.
"We are adding new line products to plan, but judging from the current market feedback, it will take some time for tourists' travel confidence to recover."Zhang Wei, who just ended a new tourism product sharing session, admitted that although cross-provincial travel has been "unbounded" with the risk zone, the market recovery still takes some time to feedback. Many tourists are still waiting and watching, and there is no obvious business growth phenomenon. Of course, Zhang Wei said, "Having expectations for the new policy" is still the common voice in the industry. "It can be said that the tourism industry has not stopped, but has just used the time left by the epidemic to lay a solid foundation and practice 'internal strength'. Our company is currently building a standardized system, and all products and services are being upgraded according to the standards. "Zhang Wei revealed that the company has launched personalized products such as "Tourism to Western Yunnan in Yunnan", "Winter Warm Sun Fujian Tour", "Gourmet Feast Guangdong Tour" in response to the winter travel needs of elderly tourists. At the same time, the province's tourism has also launched "Sunshine Hanyuan Two-Day Tour", " Longchang Two-Day Tour". Around the list of the fourth batch of famous Tianfu tourism counties, the "Being Virtue in the World - Close to Tianfu" series of provincial products will be gradually launched. "I believe that tourism companies will seize this last less than two months, go all out to strive for the best results, and prepare for tourism during the Spring Festival holiday next year."
Jinli
Also looking forward to Huang Qin, assistant general manager of Sichuan Youth Travel, "We tourists feel that there is hope! "Huang Qin smiled and said that although there is not much change in market consumption at present, the confidence of the tourism industry has returned. The autumn and winter routes have been updated and ready to meet the peak of orders. "At the same time, we are also cooperating with relevant departments to actively find ways to bring charter flights into Chengdu. It is expected that charter flights in Shanghai, Hangzhou and Chengdu will be launched in the near future. "
Cross-provincial cultural and tourism consumption will be prosperous ?
Cross-provincial tourism recovery can bring new opportunities. It is the common voice of cultural and tourism practitioners in the reporter's interview. So will "retaliatory tourism" appear in a short period of time? How long will it take to make cross-provincial cultural and tourism consumption prosperous?
Zhang Zhining, deputy director of the Strategic Research Center of Ctrip Research Institute, believes that in 20 measures, the number of control personnel will be minimized and the population will be released. Based on liquidity, the release of the "Notice" is conducive to further activate cross-regional population mobility in the context of precise epidemic prevention.
In fact, the tourism industry has always had a 1:9 driving effect. Huang Qin also told reporters that this statement is to put it simply, investing one dollar in the tourism field will drive a 9 yuan income. "These 9 yuan will come from catering, transportation, accommodation, shopping and other fields. With the recovery of cross-provincial tourism, it is expected that all relevant entities on the tourism industry chain can benefit from it in a linkage. "At the same time, she also believes that in the short term, domestic cross-provincial tourism will usher in a wave of rise, but it will take some time for people's travel confidence, cultural and tourism consumption, etc. to recover to the pre-epidemic level.
"It is self-evident that it is cautiously optimistic about retaliatory growth. Cross-provincial tourism is no longer linked to risk areas to the tourism industry. This is self-evident. It is true that tourists have suppressed their tourism demand for a long time, but in terms of the hard conditions for tourism, the tourism industry will not experience retaliatory growth in terms of demand, time and epidemic situation. ", Director of the Leisure Economic Research Center of Renmin University of China, Wang Qiyan, said in an interview with reporters that tourism is seasonal. Even for people with strong travel needs to wait for the right holiday. Cross-provincial travel still needs to wait for a while. "Tourists' travel confidence is still in the process of recovery. If the situation is optimistic, tourism business is expected to return to pre-epidemic levels in May next year. ”
Red Star News reporter Li Yanqin
edited Chengxu
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