According to data released by the China Passenger Car Association, passenger car sales in October were generally still showing a year-on-year increase and a month-on-month decrease. The total number of narrow passenger car sales in that month reached 1.842 million, and increased by 27.5% year-on-year and a month-on-month decrease of 4.2%. But it is worth noting that in addition to new energy passenger cars, traditional fuel-based cars and SUVs have achieved a slight increase in year-on-year , while MPVs have shown a year-on-year decline.
Promotional means to fight against force majeure factors
October is the traditional peak season for automobile consumption, and the promotion efforts of domestic automobile sales are greater than in the past. In addition, new cars are on the market this year, so it still has a certain boost to the automobile consumption market in October. However, the epidemic environment across the country is still a major obstacle, so it generally has only a slight increase year-on-year, but the month-on-month data is not as good as in September.
BYD continues to serve as the "big winner"
Specifically for the brand and model level, BYD still makes rapid progress in sales growth rate with a sharp and unstoppable trend. In October, BYD ranked first in terms of both the wholesale sales volume of manufacturers and the retail volume of brands, which is also the top spot in BYD ranked first in sales for four consecutive months.
. Judging from the cumulative data of the first ten months of this year, FAW-Volkswagen still retained the first cumulative sales volume based on the accumulated foundation in the first half of this year. However, according to the cumulative sales volume of BYD in the first ten months, BYD once again rose by 159.5% year-on-year and FAW-Volkswagen 5.4% year-on-year, when counting the cumulative sales volume in the first eleven months in December, it is almost a foregone conclusion that BYD once again "dominates the list".
model level, it can almost be said that because of BYD's strong attack, except for the hot-selling models in the MPV market, the ranking of popular models in other sub-categories has undergone significant changes: in the sedan field, Hongguang MINI, Nissan Sylphy, and Volkswagen Lavida have considerable bases, ranking among the top three sedan sales in that month, but the fourth to sixth place are all BYD's main models, among which BYD's sales have reached 25,240 units, with a year-on-year increase rate of 319.4%.
With its outstanding design and high utilization space, BYD Dolphins in the new energy era may have already played the role of Fit in the minds of young people in the fuel car era, and have become one of the first choices for boutique cars. In the
SUV category, BYD Song topped the list with 56,138 units per month. Interestingly, in addition to the three models BYD Song, Haval H6 and BYD Yuan PLUS, the sales volume exceeded 20,000 units, the other top 15 sales SUVs in the month were very average, which can further reflect the strong influence of BYD Song models in the minds of consumers.
Nezha and Cialis have become real dark horses among new power companies
In the ranking of new energy, in addition to BYD, what is worth paying attention to is the dynamics of new forces. The strong momentum of "Wei Xiaoli" seems to have slowed down. In addition to the more familiar traditional brands in the sales ranking of new energy manufacturers, the two new car-making companies, Nezha Auto and Cialis Auto, have ranked among the top ten, showing their dark horse temperament.
This may also illustrate a fact that the current new energy vehicle market has reached a platform period. With the continuous rise of new forces with production qualifications and deep backgrounds and traditional car companies entering the market, there are more and more choices for new energy vehicles, which inevitably leads to price wars between car models and enterprises.
plus the change in user portraits, the current new energy vehicle user audience has a higher acceptance of new brands and pays more attention to the cost-effectiveness of the models themselves. Models such as Nezha and Selis, which have outstanding cost-effectiveness and gratifying intelligent performance, have also achieved stronger market performance.
The higher universal price range is always the most difficult to overcome, but if you can perform well in this price range, it will also become the most secure product focus for car companies.This phenomenon has been seen during the fuel vehicle period. Even now, models such as Lavida , Sylphy , Sagitar , Leiling , Corolla and other models are still very considerable sales data. In the field of new energy, companies such as BYD, Cialis, and Nezha have also focused on product areas with a higher audience, allowing Nezha V\U, the main models such as the M5\M7 and BYD's Dolphin, Hanhe Destroyer 05 to show outstanding product strength, thus achieving very excellent sales results.
Conclusion: Changes in the market structure are accelerating
Looking at the general performance of sales in October, it can be seen that the popularity of domestic brand models on major hot-selling lists is increasing. From the ranking of manufacturers' retail volume, we can see one or two. In addition to BYD, Changan , Geely , Great Wall, Chery , Trumpchi, these independent brands are not only the top brands in the list with the most sales volume in the month, but also basically show a positive year-on-year growth. In contrast, in terms of joint venture brands, except for GAC Toyota's 45.4% year-on-year conquest, other joint venture brands are more or less showing insufficient potential or even negative growth in growth rates.
This may be regarded as the display of the achievements of Chinese automobile brands concentrating resources in the field of new energy and focusing on development. With the advantages of localized product research and development and design by Chinese auto companies according to local conditions, the highly consistent supply chain level, and the cost investment of each auto company in pure electric, hybrid, and battery technology, the current competition between independent brands and joint venture brands is almost no disadvantage at all. Even in the testing and experience of various actual models, many independent brand models have been concluded that they are better than joint ventures and positioned models of the same price or even higher price, and more in line with consumers' car use habits and concepts.
As time goes by, in addition to the endless emergence of new cars, there are also increasingly younger and younger car consumer forces. As 2022 is coming to an end, the war horn for independent brands to completely replace joint venture brands in the passenger car market structure of passenger cars that are in urgent need may be sounded. (Note: The data in the article\table is reproduced from the China Passenger Association)
