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Financial Investment News Reporter He Menglu
At the moment, persimmons have reached the sweetest time.
Since October, persimmons have frequently dominated the hot searches. #What is the charm of persimmons? #How good are persimmons and autumn? Topics such as #The persimmon wind blows on the streets# have made the unpopular fruit persimmon popular, becoming a new internet celebrity after the niche yellow skin , oil orange , and guava . At the same time, many freshly made tea drink brands have launched persimmon drinks, and some have created sales myths. The daily sales of a single drink are as high as 100,000 cups, and the sales volume has exceeded 2 million cups since its launch.
Persimmons are very popular
is approaching frost drop , and persimmons in many places are concentrated on the market, further driving the consumption boom. Dianping data shows that the search volume of "persimmon" keyword in the country has doubled compared with last year. Among the top 10 cities in the sales volume of persimmon theme packages, southern cities occupy seven seats, and Jiangsu, Zhejiang and Shanghai have become major provinces for eating persimmons, surpassing northern cities with the custom of "swalking persimmons in autumn and winter".
Financial Investment News reporter visited the retail fruit store and fruit chain store in Chengdu, Baiguoyuan and found that persimmons have become the "popular king" limited to the season.
"Now is the time to eat persimmons! From being launched in late September to being out of the market in early November, most of the persimmons on the market are divided into soft persimmons and hard persimmons. The taste is pure sweet and has no fruit sour taste. The price is basically between 6 yuan and 8 yuan per catty." said Boss Wang, who has been operating a fruit business in Chengnan for more than ten years.
(soft persimmons are placed in the most conspicuous position in the stall)
reporter observed that the boxed fiery tomatoes and honey persimmons are soft persimmons, and they are also hot-selling products that are often out of stock. "There are only those boxes on the shelf with a member price of 9.9 yuan per box of 12 fiery tomatoes left. A few days ago, there were a total of dozens of boxes of five items, including and short . In general, persimmons sold better this year than in previous years." said the clerk of Baiguoyuan.
It is worth noting that the prerequisite for the popularity of persimmons is that they produce more places and produce a large amount.
is different from the previous imported niche fruits, and the persimmon supply is huge. China is the country with the highest persimmon production in the world. Public information shows that China has a wide range of persimmon production areas and varieties, including Lintong Huojing Persimmon, Fangshan Mianpan Persimmon , Guilin Gongcheng May Persimmon , Yangshao Niuxin Persimmon, Fuping Jian Persimmon , Caozhou Mirror Persimmon , etc., to ensure that diners from all over the country can try it at a low price.
Meituan data shows that starting from October, the sales of persimmon theme online packages nationwide have increased by 226% month-on-month; the number of persimmon-related catering stores has increased by 103% month-on-month since October.
In this regard, industry insiders said that "seasonal limited" is a very precious selling point in the food industry. Especially at the moment of agricultural development, logistics progress, and fruit flavors unlimited inclined, the traditional fruit persimmons that have not been paid attention to have become very novel and scarce because of their seasonal limited taste.
New persimmon products have become popular
From "seasonal fruit" to "Internet celebrity flavor", from persimmons, persimmon cakes to persimmon tea, persimmon coffee, persimmon cakes, new persimmon products give ordinary persimmons more opportunities to become popular.
Survey data shows that more than 30% of respondents have drunk persimmon fruit tea, and about 19% have tasted persimmon desserts. Nearly half of them live in first-tier and new first-tier cities.
may be like Luckin making coconut popular, Naixue promoted oil tangerine, and the new Chinese tea drink brand Heytea became the main promoter of persimmon becoming an internet celebrity this year.
"For a long time, problems such as astringent taste, sticky juice, and difficult to digest have also discouraged many people from persimmons. The new persimmon products have almost perfectly avoided these problems. Recently, colleagues have always liked to place orders of persimmon tea. The sweet fruit tea is very curative." said Ms. Li, an office worker.
Heytea launched its first persimmon tea "Xi Shengduoduo", which became the top three in Heytea's delicious tastes; Naixue's tea also launched "domestic good persimmon" on October 10; coffee brand Algebraist also launched "Frost-fall Persimmon Latte"; and in addition to tea drinks, many pastries and desserts also incorporate persimmon elements, Hema's Persimmon Xue Meiniang; Fresh Taro Xian 's "Tao Sheng Hao Persimmon" oatmeal cup; Basdban, an internet celebrity baking brand with stores in Shanghai and Chengdu, innovatively launched persimmon black sesame sandwiches; Mengniu 's ice cream brand Tilan Shengxue , co-branded by Nanjing Yunjin Research Institute, launched the Chinese-style Zhushijin persimmon pumpkin flavor ice cream.
Heytea data shows that its first persimmon tea product, "Xi Shi Duoduo", has sold more than 2 million cups since its launch, with a maximum sales of up to 100,000 cups per day. During the National Day holiday, Heytea store consumed over 400 kilograms of fruit in a single day, among which the raw materials used for hot-selling products such as Jufeng Grape , persimmons, etc. are nearly 100 kilograms.
(New Heytea Product - Xishiduoduo) The following trend of the
brand made persimmon instantly popular.
In this regard, insiders revealed that due to the low competitive barriers, it is common for each company to imitate each other. After a certain flavor becomes a hit, it will attract rapid follow-up from its peers. However, seasonal limited marketing also has its limitations. After the freshness, whether customers will look back depends on the flavor of the product itself, which brings considerable challenges to brands.
Young people who pay for the homophone stalk
persimmon products are popular. In addition to more than 70% of people being captured by the good taste of persimmons, nearly 40% of respondents prefer the "homophone" of persimmons.
"Permaceuticals, Persimmons, Persimmons, Peanuts, and "Good Persimmons," and other meanings have further captured consumers' auspicious meanings and symbolic value, and have made the persimmons a "money boy" this fall.
"Under the bright orange-red appearance and the unique product name, it makes you look good when you take a photo and check in, and you feel very happy when you drink it." Ms. Zhou, who is placing an order, said.
(Social platform check-in notes about persimmon drinks)
According to statistics in the "2022 China Products Industry Product Report", in 2021, nearly 30% of the products used homophones for marketing. In 2022, 1,753 new products were listed among the 50 beverage brands throughout the year, of which 286 products used homophones to spread products, accounting for about 16%.
Behind the fact that persimmon becomes an internet celebrity are young people looking forward to the occurrence of good "persimmon".
For Boss Wang, who has been engaged in the fruit business for many years, persimmons are a bit inexplicable this autumn. Nowadays, a box of four-pack crispy sweet persimmons in Boss Wang's store is very popular among young people. Because it means "everything goes well", some consumers have almost no "resistance". Compared with bulk persimmons, the profit is much greater.
Industry insiders said that the marketing of persimmon products has captured the emotional expectations that people need most at the moment. On the one hand, fresh persimmons are healthy and delicious, with bright colors; on the other hand, the seasonality of persimmons always reminds people who are locked in the urban grid to the beautiful scenery of the golden autumn and yearn for it.
As for the future, will the persimmon flavor become a permanent flavor? Will the deep-processed persimmon products other than persimmon cakes have the opportunity to enter the lives of more consumers? More investment and development still need to be made in the bright prospects.
Warm reminder
Although persimmons are delicious, you should be careful when eating and do not eat persimmons on an empty stomach. Because persimmons contain a large amount of tannic acid and pectin, they can easily become lumps of varying sizes under the action of stomach acid; at the same time, do not eat them with aquatic products containing a large amount of protein , because protein can easily form gastric persimmon stones under the action of tannic acid; in addition, diabetic patients should not eat more.
Editing|Chen Yuhe Proof Inspection|Yuan Gang Review |Qinchuan
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