In the golden autumn of October, it is full of fruits, and it is time for major companies to announce their quarterly reports. On the evening of the 12th, Hebei famous wine Hengshui Lao Baigan announced its performance forecast for the first three quarters of 2022. The forecast shows that Hengshui Laobaigan Group achieved net profit in the first three quarters, which is expected to increase by about 283 million to 533 million, an increase of 113% year-on-year. The non-net profit is expected to increase by about 93 million yuan, an increase of about 41% year-on-year.
Two months later, the old white-gan in Hengshui has made another good news. Whether it is the semi-annual report or the third quarter forecast, from the figures, Hengshui Lao Baigan has maintained a steady performance growth rate. The achievements come from sweat. Behind these impressive achievements is not only an important manifestation of Hengshui Laobaigan's adherence to "high-quality development and focusing on management innovation and technological innovation" to achieve sustainable development, but also a "hard core" support for Hengshui Laobaigan's continued implementation of high-quality development.
Under the leadership of Liu Yanlong, Chairman of Hengshui Laobaigan Wine Brewing (Group) Co., Ltd., Hengshui Laobaigan, the wine industry has set its sword, riding the wind and waves, and moving forward innovating, achieving a series of goals such as brand strategy upgrade, marketing reform and product innovation. Hengshui Laobaigan, which is striving forward, has burst out unlimited new momentum for sustainable development.
" Consolidate quality" promotes steady growth
High-quality development is the "kingdom". At the mobilization meeting at the beginning of 2022, Hengshui Lao Baigan proposed the concept of "second entrepreneurship" for the first time. The leaders of Hengshui Laobaigan said that they will continue to carry out the three-product project of "quality, product, and brand" in accordance with the "14th Five-Year Plan" goals as the main line, and on the basis of adhering to "quality first", they will make every effort to create a long river of quality for Hengshui Laobaigan's development in the new era.
The steady growth is inseparable from the support of quality. In terms of quality improvement, Hengshui Laobaigan has also implemented multiple measures. First, we ensure the source of good wine brewing through high-quality raw materials. Secondly, relying on the eight major scientific research platforms, as well as the exquisite traditional brewing processes such as Lao Wuchuan craftsmanship and ground tank brewing, we provide high-quality conditions for good wine quality. In combination with digital applications to protect the quality of a great country, we have completed the dual upgrades of quality and quality, jointly empowering the "golden signboard" of product quality.
Not only in terms of quality, but also in terms of product matrix, Hengshui Laobaigan also has a clear context. Whether it is the ancient method series, the A-level Eighteenth winery series and Hengshui Laobaigan 1915, Hengshui Laobaigan is committed to building a high-end, international and fashionable product image on the basis of ensuring quality, empowering the brand. Its high-end series Hengshui Laobaigan 1915 has also been featured in CCTV's powerful program "The Light of Domestic Products", which has increased brand exposure and injected strong momentum into Hengshui Laobaigan's steady growth.
"Long-termism" achieves sustainable development
Before Hengshui Laobaigan's leader said that the key point of development in the 14th Five-Year Plan is to adhere to "long-termism" and adhere to "long-termism" is the foundation of a company's long-term growth. The considerations and development of Hengshui Lao Baigan's adherence to "long-termism" are not only reflected in the construction of the talent system, but also in addition to product layout and strategic planning.
In fact, Hengshui Lao Baigan has planned, planned and implemented the training of brewing talents very early as an important project for corporate strategic upgrading. To this day, Hengshui Laobaigan has established a team of top-notch talents, including 5 special experts from the State Council, 1 Chinese brewing master, Chinese liquor craftsman, 10 Chinese liquor craftsman, 15 national liquor judges and 32 provincial judges. This not only provides strong technical support for Hengshui Laobaigan's high quality, but also accumulates unlimited energy for future development.
In addition, in terms of dealers, Hengshui Laobaigan advocates the concept of "integrity, openness, innovation, and win-win", builds a value chain integrating "factory, business, core terminal, and core consumers", and brings continuous value growth to Hengshui Laobaigan through joint learning and win-win cooperation.
Under the guidance of the new strategy, Hengshui Laobaigan has built a more stable development pattern.Not only has the brand strategy upgraded to "A Class Gold Award and Great Country Quality", but also has expanded the sub-high-end market by the ancient method series and A Class Eighteen Wine Furniture. Hengshui Laobaigan 1915 continues to strengthen its leading strength... Judging from this eye-catching report card, high-end wine revenue was 538 million yuan, up 34.21% year-on-year, and revenue accelerated. The proportion of high-end Wuling liquor in revenue increased to about 17%, which indicates that the base camp Hebei is stable, and the performance growth of Anhui, Hunan and other places is outstanding. These have become reliable "locomotives" for the steady growth of Hengshui Laobaigan. This also shows that after more than half a year of active implementation and implementation, the goals at the beginning of the year have begun to show results.
It is worth mentioning that although under the epidemic, Hengshui Laobaigan's performance can still achieve sustained and stable growth, it can be seen that this famous wine with a thousand-year history still has core market competitiveness in the new era of complex and diversified liquor. Therefore, we have reason to believe that Hengshui Laobaigan will surely be able to burst out stronger momentum in the new era of upgrading liquor consumption and embark on a new journey of development.
