This article mainly talks about five aspects: the origin of my second entrepreneurship, how to solve the startup capital problem of entrepreneurship without any money, the basic logic of project selection, partners and partnership constraint mechanism, and breakthrough strategies

This article mainly talks about five aspects: the origin of my second entrepreneurship, how to solve the startup capital problem of entrepreneurship without any money, the basic logic of project selection, partners and partnership constraint mechanism, and breakthrough strategies facing competition.

1, the origin of the second entrepreneurship

03 graduated from university and became a student for 17 years. The career I am most interested in is actually a teacher. Because I have always had a question in my mind: Is it really difficult for teachers to treat all students equally?

After teaching for more than a year, the school asked students to anonymously rate more than 300 faculty and staff in the school. The five classes I taught pushed my average score to the top in the school.

To this day, I still regard this honor as the most precious honor in my first half of my life and my greatest pride.

Sincerity is exchanged for sincerity, without any selfish thoughts, I hope every student will become better. The more than one year of teaching is the simplest, cleanest, and most self-identified time in my life after graduation.

However, I am careless about spending money. In addition to mailing 500 yuan in living expenses to my parents every month, I will not only spend all the money every month, but sometimes I will not accept it, let alone save money.

So, if you want to make money, you can’t be a teacher, and you can’t be a teacher to make money.

In the winter of 2004, my mother had a heart attack and the doctor said it was very dangerous and suggested bypass surgery. When it cost 100,000 yuan, I was crushed by my mental backbone for the first time.

I don’t have a penny to save, and my classmates have just graduated and started working. After all, I can borrow up to 50,000 yuan.

I called my family back in despair and said that the operation would not be done because I could not raise so much money.

After high school, I became materialist . I don’t believe in fate or gods and Buddhas. I always feel any difficulties. As long as I am diligent enough and with my IQ, I can solve them. So even when I go to the temple, I never kneel down when I see the gods and Buddhas.

But that night, I was kneeling in front of the window of the single dormitory of the teacher's apartment, facing the sky outside the window.

It was one or two o'clock in the morning and when no one was walking around in the school, I walked out of the campus and went to the road outside the school gate. I knelt on the road, kowtowed nine times in four directions, southeast, west and north, and made a wish: I would like to exchange my ten-year life for my mother's ten-year life. She and my father raised me with great difficulty, provided me with study, and helped me change my destiny, but I have not allowed them to enjoy a day of blessing!

Maybe it was because my mother's belief in life was particularly strong, maybe it was because the doctor deliberately exaggerated the dangers of her mother's condition and deceived me for the surgery. Maybe it was because God really pitied me. My mother did not have the surgery, but she survived the dangerous period and recovered.

Since then, I will enter the temple whenever I see it and kneel down to worship when I encounter statues of gods and Buddhas.

After my mother recovered, I had a strong desire: to make 100,000 yuan before my mother fell seriously ill for the second time, and to provide my mother with life.

The education we received in that era, if anyone takes money too seriously, would say that this person is obsessed with money, or that this person regards money as his life and despises him from the bottom of his heart.

But my mother's serious illness made me deeply understand that money is really fate in special times.

2,

When I resigned, I didn’t think about what I wanted to do, but I knew that if I continued to work as a high school teacher in that county, I would not save enough 100,000 yuan that could save my mother’s life in 10 years. So no matter what I choose to do in the future, the first thing I need to do now is to resign.

After resigning, I borrowed 5,000 yuan from a brother and returned to Zhengzhou. Then, I put forward a proposition for myself and thought about it independently for two days based on this proposition: What can I do to make my worth over 100 million before I was 40 years old? I can only mention the proposition of

to myself, because I told any classmate that they will most likely think I am crazy and will be crazy about money.

First, the start-up capital of this matter cannot exceed 50,000. If it exceeds 50,000, I will not be able to raise so much money.

Second, this thing must be replicable. A profit of 1 point can be broken into 10 points and 100 points.

Third, I am penniless. The startup capital for this first start-up can only be borrowed. I can only succeed, not fail, because after the failure, no one dares to lend me money to trouble me, so the most important thing is to control the risk.

Fourth, I will open a store this time and build a chain store. I want to open a store, make the monthly profit of his single store more than 6,000 yuan, and then take out 5,000 yuan to hire professional manager , and manage this store well, I will only leave a monthly profit of 1,000 yuan. After taking out my energy, I will open a second store and a third store. I will open 100 stores within 5 years. Each store will bring me a monthly profit of 1,000 yuan, and 100 stores will bring me a monthly profit of 100,000 yuan.

Fifth, 5 years later, I have an annual income of more than 1 million yuan, my network of contacts has been upgraded, my own experience has been upgraded, my brother teams have been upgraded, and my social influence has been upgraded, so I can do bigger things. The logic is the same as the difficulty from 0 to 1 million.

After I listed these rules and regulations, I thought independently for two days and decided to go back to my alma mater, Zhengda , to open a store. There are four reasons:

First, I am familiar with the consumption needs of students in my alma mater, and because of the accumulation of experience in entrepreneurship, I know how to get along with them.

Second, Zheng University and many of my classmates and friends are studying for graduate school there, and they will sincerely help me and promote it in their graduate circle.

Third. During my college years, I co-founded the Zhengda Association of Nanyang No. 8 Middle School with a brother. Most of the high school alumni of this association know me and will help me gain a foothold in Zhengda.

Fourth, the market demand of the student group is very similar. Zhengzhou University is a 211 university. Once I have found successful experience in this school, I can find 100 211 universities to copy my success model - this will not only make enough money for my first pot of gold, but may also attract more outstanding talents to cooperate.

decided to return to Zhengda to open a store, which is equivalent to narrowing my entrepreneurial choices a lot again, but I haven't figured out what store to open. What the problem of opening a store and selling in

has troubled me for a few days, so I went to the surrounding area of ​​my alma mater and went to visit several stores I often went to: shoe stores, small restaurants, clothing stores...

When I couldn't take it seriously, I decided to go to the technology market and buy an laptop first, so that I can record my ideas at any time and improve my entrepreneurial image.

I really want to arrange flowers but don’t grow, but I don’t want to plant willows and willows to form shade! I went to the technology market for a long time and soon had a clear project choice.

In 2005, the price of large-brand laptops was around 5,000 yuan. I transferred to the past 11 o'clock noon and couldn't make up which one to buy.

was wandering around, and suddenly a young man in his 20s greeted me enthusiastically, "Brother, if you want to buy a laptop, I will give you a suggestion, it is best to buy an assembled one. The effect is the same as a brand machine, which can be two thousand yuan cheaper!"

I looked over in the voice and saw that the guy was wearing glasses, polite and sincere, and felt that he would be rewarded with kindness. When he met a kind person, he said, "Thank you brother, but I don't know about computers! If you don't buy a brand machine, what if you can't use it or if there are quality problems?"

"Brother, it doesn't matter if you don't understand. I have a friend who makes this, and I will take you there. Make sure to choose a good one for you. The after-sales service is the same as a brand machine!" The young man seemed more sincere and enthusiastic when he saw me so real.

I am still a little vigilant, so I asked him what he does?

He said that he was a junior college in a college. Because of his family difficulties, he went to the technology market to work on the weekend, mainly to help people load and unload goods.

As soon as he said this, I immediately touched me because I also sold phone cards, pirated books and so on during college. I believe that people who are brave enough to share the financial pressure for their parents will not be too bad in nature.

I followed him to a store where I assembled my laptop. After his introduction, I made a configuration order for a laptop worth 3,500 yuan and paid a deposit.

After paying the deposit, it was already past 12 o'clock in the afternoon, and it would take about an hour to assemble the computer. I saw that he was sweating profusely and couldn't bear it, so I invited him to have a meal with me.

arrived at a stewed noodles restaurant. I ordered two bowls of stewed noodles first. When I went to order dishes, he wanted to hold me back, "Brother, I don't think it's easy for you, don't spend it anymore. Let's just eat a bowl of stewed noodles."

At this time, I didn't know that he pulled me to the company that assembled computers for a considerable commission.

At that time, I always helped others enthusiastically, so I always felt that others' enthusiasm for me was also kind.

I still insisted on ordering dishes, "Brother, let you run around and run for more than an hour, but I was so sorry that I invited you to dinner. Since it was me treating you, I will decide."

"Brother, don't order dishes, we are all from the countryside, so it's a little bit to save a little!" Zhang Wei (the young man's name) firmly stopped me and shouted to the boss, "Boss, we just need two bowls of stewed noodles."

At this time, I didn't know that he was guilty, but instead felt that this person was very real and thoughtful, and was very touched - hehe, I felt a little ashamed when I wrote this.

"Let's do this, I only order one dish, okay? I don't have any food to eat, I can't eat it." I told a lie.

He then compromised.

"Brother, you are such a good person, what are you doing?" Zhang Wei asked me.

"I used to teach, but now I have resigned. I think of opening a store from Zhengda." I said.

"What store are you going to open?" Zhang Bo asked me.

"I haven't thought about it yet." I said.

Zhang Bo's eyes lit up instantly, "Brother, open a digital store and sell MP3!"

"What is MP3?" At that time, I really didn't know about MP3, and I had never used USB flash drives.

"MP3 is used to listen to songs. It also has a storage function. It will replace the USB drive sooner or later! Nowadays, nine out of ten people have USB drives, but only one or two of ten people have MP3s. This market space is too big!" Zhang Wei said excitedly.

His expression was definitely not artificial. I believe that at that moment he was sincerely considering me.

Looking at his expression, I knew he was very convinced of this prediction, so he said, "I know nothing about digital products and I have never used it myself. You can open this store, can we cooperate?"

He was stunned for a moment and asked, "How to cooperate?"

"You are a junior year and a junior college student this year. There should be no classes in the school now, so you will graduate soon, right?" I asked him.

"Yeah." Zhang Wei replied.

"Let's work together." I said, "I'll raise the money for opening a store; we each earn half of the money for opening a store."

He looked at me in disbelief, "Brother, can you trust me so much?"

"Can you do it?" I asked him.

"Do it!" Zhang Wei replied excitedly.

"Okay, let's go to Xinzheng University tomorrow to ask, how much does it cost to open a digital store? I'll raise money." I happily patted his shoulder.

came to the technology market and clarified what to do. I also met a partner who is highly complementary to me. I was very happy - Zhang Wei has worked part-time in the technology market for two years, knows many provincial distributors of brand MP3, and also knows some simple after-sales repairs.

After having dinner, when I went to the company where I assembled the computer to check out, Zhang Wei stopped me, "Brother Man, wait a moment, I will call their boss and ask him to give you some more discounts." After

said that, he walked out of the store and called.

Soon, he jumped back to find me, "Brother Man, their boss agrees, I will give you another 500 yuan discount!"

I was overjoyed and trusted Zhang Wei more. Although I had known him for a few hours, I treated him as a real brother in my heart.

Haha, the smarter I was back then, the simpler I was.

But no matter what, his suggestion to sell digital products was absolutely correct and very predictive.

3, I solved the problem of starting capital for the second startup, and I can brag for the rest of my life.

We rushed to Zhengzhou together and confirmed that we opened a digital store on the first floor of Zhengda Qinchunyuan Supermarket. When the rent and purchase payment were 40,000 yuan, I called eight people in front of Zhang Wei and borrowed 5,000 yuan from each person.

"I'm going to start a business. The 5,000 yuan will be transferred by 12:00 noon tomorrow." I said to the eight brothers.

I originally prepared a list of ten people, and these are my friends. I know very well that as long as I speak, they will find ways to raise 5,000 yuan for me.

"Okay, you finally jumped out! Send the card number here, I will transfer it to you now." Friend Ji Jie said that after graduating in 2003, he was admitted to the postgraduate student at Chinese People's Public Security University and a civil servant of the State Patent Office, which is now National Intellectual Property Office . He is a enthusiastic and righteous brother (Ji Jie was named "the most influential figure in the field of intellectual property" by Chinese Patent Protection Association in 2018. His new book "40 Lectures on Intellectual Property" is something that everyone who wants to understand the field of intellectual property should read carefully).

"Okay." His high school friend Shi Hongmin replied with such a simple word - I went to Shangqiu with him to work. The first 5,000 yuan I borrowed after resigning was to him.

"I know that your salary is high. I just lent you 5,000 yuan, and I want to lent you 5,000 yuan. Don't you complain a few times?" I joked.

"If money is not circulated, it is essentially paper, and it is useless for me to put it on." This guy is like me, a famous weirdo in the circle of classmates, and he is also the same arrogant - he later resigned and started a business. I haven't been worth more than 100 million yuan, but this guy is actually over 100 million yuan. I, a brother, must continue to work hard.

...

That afternoon, four people transferred 5,000 yuan to me; there were two brothers who didn't have that much money, so they borrowed money from their friends, asked for money from their parents, and also called me 5,000 yuan in the evening; the other two brothers also raised enough 5,000 yuan before 10:00 am the next morning and transferred it to me.

Among the eight people, my junior high school classmate Yuan Chang had never been to university. He worked in Guangzhou at that time. Later, he bought a house in Nanyang City and bought a truck to run a transportation business. Shi Hongmin started his business and became the richest man in the class circle. Some of the others are now teaching in college, some are admitted to the civil service system, and some are in central enterprises. The ones who have made the most progress are already deputy department-level cadres.

Thinking about it this way, my vision of making friends is still very unique, and I can’t help but give myself a thumbs up! If you see this and want to like it, please like it at the end of the article - If you want to know my secret to making friends, you can leave a message after like it. The number of comments reaches 20. I will share my experience on this topic.

Here is an original article from me dedicated to all my friends, including those who have not met and who silently support me in the self-media:

I have friends, among the world! Once you meet a thousand miles, you will be filled with joy in tea. I have friends who love to whistle the wind; I can only let go of the moon when I drink the night cup to let go of the moon. I have friends, either literary or military; I rebuke generals and marquis, and I am proud! I have friends, either hidden or honored; each one is content with farming, both snakes and dragons! I have friends, and I often dream; the mountains have no edges, and I will never stop being calm. I have friends, and the name is given in my book; it is either yang or yin, to nourish the people with virtue. I have friends, and I define three lives! Ambitions fill your chest, life and death can be the same. I have friends, but I can’t see them; I meet them without any appointments, and I always stay in my soul.

Zhang Wei saw me call and asked me how much to borrow and when to ask for it. These people all turned around on time, and were a little scared, "Brother, what are you doing?"

The second time I started my business, how did I raise the 40,000 yuan startup capital was also one of the top ten experiences worth bragging before I was forty.

Take sincere kindness to others, exchange sincerity for sincerity, do your best to live up to the trust of every friend, and strive to be a sincere and kind person. Although it will make me suffer losses in 90 people in my interactions with 100 people, it doesn’t matter. The wild sand will blow away all the money. With those 10 friends who know how to exchange hearts, I will communicate with them more and cooperate with them more. We trust each other and help each other, and we will get better and better in the future life.

I don’t need to hate those who have deceived me and hurt me, because they have never been the meaning of my journey in life, nor can I waste too much energy and time on them.

What I have to do is to meet as many friends as possible, assume everyone is good, and then interact with each of them sincerely until those hypocritical, selfish, and vicious people show their true colors, and I can remove them from my life journey.

I cannot doubt all friends because of the harm caused to me by some friends, deny all friends, and I cannot give up because of the choke. Because of the hurt and betrayal of a friend, I dare not make friends again, and lock my soul in a cage of resentment and regret.

Even among the 10 people, you can only find one friend worth dating for the rest of your life. This one person can bring us the fun and value of life, which can offset the losses brought to us by those 9 people. Because the time you wasted on those 9 people will not exceed 10 years together; but these friends who are worth dating for the rest of your life can benefit you for 10 years, 20 years, 30 years, or even 50 or 60 years.

4,

Just as the goods were brought into the counter, the neighbor's merchant pointed at us, talking a lot, looking at the fun.

"I bet they will be able to hold on for three months and they will be able to get off the counter." A sharp male voice came over and I was stunned, "Are you talking about us?"

I went over to say hello to them and asked what this sentence means.

"In our school, there are two old stores selling MP3s. The two of them have reached a tacit understanding. Anyone who goes to Xinzheng University to open an MP3 store will join forces to drive him away." The eldest brother who sells stationery explained, "Before you come, at least three groups of people went to Zhengda to sell MP3s, and they were all run away. No one could last for half a year."

After hearing this, I felt nervous, but I also felt a little excited: The challenge is coming!

Zhang Wei heard that one of our two competitors was named XXX Appliance, and he was immediately discouraged, "Brother, it's over, XX Appliance has branches in many universities in Zhengzhou. It's very strong, and we can't beat him."

"You're scared to this before the war started." In addition to being excited, although I was nervous and uneasy, I still pretended to be calm and provoked him, "You just focus on standing at the counter to sell goods, and I'll find a way for others."

Another old MP3 store owner is from a repairing appliance, and it is strong in the after-sales service in a timely and efficient manner, and the after-sales cost is low.

After understanding the situation, I still have confidence because I also have my unique advantages: the students of Zheng University have a sense of identity with me, and the group of brothers and friends on the Zheng University campus are definitely willing to sincerely help me.

stood at the counter for a long time. After many students walked around our counter, they looked at us meaningfully, and left without asking. This made me feel something was wrong.

"You are here to greet me. I'll go and find out which MP3 brand Zheng Da sold is. Then find out why they chose this brand. Let's do a round of promotion." I told Zhang Wei.

As soon as he walked to the gate of Qinchunyuan Supermarket, he met an old classmate who came to find me, "Aman, be careful. I just went to XXX and XX to listen to the boss there promoting the students. He promised that you would withdraw the counter if you can't last for two months. Whoever wants to buy MP3 from you, there will be no place to do it in the future after-sales service."

The storm is coming and the wind is coming . The store has just opened, and I appreciated the cruelty and reality of shopping mall competition.

However, the funds I started my business were borrowed from 8 brothers, so I had this entrepreneurial opportunity. How could I not cherish it? Now someone is giving me a warning and want to drive me out of Zhengda. Can I agree?

I know that only combat can make me more tempered!

" Sun Tzu's Art of War ", "Thirty-Six Strategies", "Records of the Grand Historian", etc. There are still four years of college, and I didn't study in vain.

5,

first battle, Youbaite brand MP3 has become the focus of the struggle.

In the campus market at that time, there were three MP3 brands that students recognized most, one was Samsung, one was Patriot, and the other was UBIT.

Samsung and Patriot are both high-end phones. Products with the same functions are even twice the price of ordinary phones, and their market share in Zhengda is very low.

My purchase funds are limited, and considering the capital turnover rate, I gave up this high-end market.

The MP3 brand recognition in Zheng University Student’s mind is basically like this: Samsung and Patriot are high-end machines, Youbatte is mid-range machines, and other brands are mid- and low-end machines.

Among the 100 students with MP3, 30 to 50 students chose UBIT.

If you want to open up the Zhengda market, you must sell UBT.

I decided to use the Youbaite series products as a tool to attract traffic, and then mainly promote the Century Dongtang, which I exclusively sell.

At that time, the Century Dongtang was not well-known in Zhengda, but their series of products were all made by imitating Youbaite, all of which were used in the same mold, the music decoding scheme was exactly the same, and the functional settings were exactly the same.

Youbaite spent a sky-high advertising fee in Henan to let students know about this brand. Therefore, for the same product, Youbaite's wholesale price is 40-80 yuan higher than Century Dongtang, and the selling price will be even higher.

For example, the purchase price of 128M Youbaite 709 is 240 yuan. The same model is Century Dongtang. Because I am the exclusive agent of Zhengda, the purchase price is only 180 yuan.

I investigated the market. The UBET, which is available for purchase price of 240 yuan, is the other two digital stores with a price of 299 yuan. If the students have high bargaining skills, the minimum transaction price is 280 yuan.

Since they have made harsh words about starting a war, I don’t need to worry about anything.

I directly printed 3,000 flyers, took out the two most popular models of competitors, and made a special advertisement: UBIT 709, special price of 250 yuan; UBIT 809, special price of 299 yuan (the purchase price is 270 yuan, their price is 350 yuan, and the selling price is around 330 yuan)!

Soon, my counter was filled with customers.

I discovered an interesting phenomenon. Most of the students who came with flyers were those who had sold Youbat in these two stores!

When they saw the price of the same product, I was 30 to 50 yuan lower than the transaction price after they bargained, and I was so angry that I cursed.

feels like being cheated, which makes them quickly stand in the same camp with me emotionally. The original customers of

competitors have become my largest free business staff. In order not to let more students suffer losses, they brought the students who were preparing to buy MP3 to my store.

I will tell them the concept of public model machines, let them listen to the products of the two brands, confirm the sound quality and function, but there is no obvious difference.

Most of the students who arrived in the store bought Century Dongtang based on their trust in me.

th century Dongtang and Youbaite are no different, but the different perceptions of the brand have gradually formed in the hearts of Zhengzhou University alumni.

The competition in the mall is changing rapidly.

I just tasted the sweetness of a week, and two old stores launched a counterattack on me.

They also issued more flyers, and adjusted the selling price of these two products of Youbatte to the same level as me or even 10 yuan lower, to hedge against my attack on .

At the same time, they focus on their own advantages. For example, the store has been operating for a long time, the store has a wealth of products, and there are more than a dozen brands to choose from, which can give customers more choices. They will not be like some stores, renting a few counters and working for a few months, and they may run away at any time...

It turns out that a few people who went to Zhengda to open digital stores were maliciously excluded by them. Some closed their doors after working for a month, and some ran away after working for three months. After these digital stores run away, once the MP3s the students bought were broken, they didn’t know where to go to repair them, which brought great trouble to the students who chose them. This bad influence of

has left a shadow in the hearts of many students.

I did rent seven counters in the supermarket, and the rent was indeed paid once every three months.

The two competitors took advantage of this to amplify the shadow of those stores running away and customers having nowhere to repair them.

After their flyers were sent out, in two days, the customer traffic in my store decreased by two thirds.

The partner was in anxiety again and complained to me, "They were going to target us, and you had to take the initiative and attack them first. Now, it angered the opponent and they forced us to death."

I ignored him and continued to pick up the books on military law, looking through it while thinking about the way to break the deadlock.

"Yin is within yang, not in the opposite yang", this sentence made me illuminate and I understood the direction of breaking the deadlock.

Why are students afraid that I will run away? Because I ran away, they couldn't find a place for after-sales repairs!

What I need to know now is the solution path for after-sales maintenance, rather than considering how competitors will start a war!

I immediately ran to the technology market and found Mr. Yuan, the general agent of Century Dongtang, to ask about the maintenance of digital products.

confirmed that the general agents of all digital products have repair sites in the technology market. I excitedly returned to Zhengda University. Based on my research on competitors during this period, I quickly formulated a counterattack strategy and started another war.

Didn’t you say that my products are not rich enough?

Didn’t you say I ran away and the customer has no place to repair it?

Hehe, I learned that with this repair, you have turned many of the services that were originally free to be repaired into charges, and then you can kill the students!

"1. Our store sells all brands of MP3s in the technology market! Students who buy MP3s, please go to the technology market for a walk. No matter which brand you like, please bargain to the lowest price, and then come to our store to ask for the price. Our store will help you purchase it on behalf of you!"

Interpretation: Students go to the technology market to buy things, no matter how much they are, they are the retail price. I am a dealer and go to the technology market to transfer goods. Because the goods are large, the agents give me wholesale prices, which are lower than the retail prices that students get.

The students bargained for 280 yuan, and when they came back, they gave me the information, and I asked for the price again. Often they got it at 230 yuan, and then I told the students that 270 yuan is only 10 yuan lower than the price you quoted. Do you want it?

is bought here. If there is a problem, they don’t need to go to the technology market. When I purchase goods, I will help me bring them to repair them!

Do you think they buy it or not?

Some brands of agents are unwilling to supply me, what should I do?

is the order! If they didn't supply me, I asked the general agent of Century Dongtang to help me buy it, and asked the owners of digital stores in other schools to help me get in. I just need to add 5 yuan to them!

You said that my store’s products are single, you are right, I want to correct it! I don’t have the money to purchase goods and can’t display all the products on the counter. What should I do? I'm doing purchasing agents! I reasoned in reverse and encouraged students to go to the technology market to compare prices, and finally came to me to inquire. I will be the last stop in their purchasing process!

"2. The free maintenance point information of each brand MP3 in the technology market, what is the address, what is the contact number, and the contact person is so-and-so."

This information is a public welfare information. Although those students who cannot find after-sales service are not my customers, they are also my alumni. After seeing this information, they will be grateful to me - I have planted this good cause and naturally can wait for the corresponding good results.

The students who are preparing to come to me to buy MP3 don’t have to worry that after I leave, they will not find a place to do after-sales service.

In front of my counter, there was a crowd of people again.

The two old opponents were also very tenacious. They immediately used their own way to return them to the other side and transferred them from the technology market to the Century Dongtang to launch a new round of counterattack against me.

Whether it is Youbaite products or Century Dongtang products, they have lowered the price, leaving only a profit of 10 to 30 yuan per unit.

This profit, under the sales volume at that time, could not support our rent, let alone make money.

At the same time, they persuaded Youbaite's Henan Provincial General Agent to no longer supply me.

A comprehensive war of attrition started. ,

Youbaite general agent no longer supplies me. The two old opponents rely on their capital strength and have the determination to drive me out of the Zhengda market even if they lose money. They completely defeated the confidence of my little friend Zhang Wei, and he left. When

left, he asked me to give him 8,000 yuan, because he wanted to study at Peking University Blue Bird , and it required tuition of 8,000 yuan. All the funds for opening a store in

were prepared by me. He was intern in the technology market for several months and had some technology and was familiar with the situation in the technology market. I invited him to come over and live together. The agreement was to make money equally and get 50% each.

He was about to leave in the second month, which made me very disappointed.

"Do you think about it, how much money we have made in the past two months." I persuaded him without success and said helplessly.

We both worked together and neither received a salary, but the money for food and accommodation was paid out from public funds.

He picked up the notebook and calculated carefully for a long time, "The expenses for food and accommodation between us are 2,000 yuan."

"Our agreement at that time was to make money equally. This store didn't ask you to invest a penny. You have to leave now, and you can take all 2,000 yuan, and count the travel expenses I gave you." At that time, I was completely foolish and had no principles.

He disagreed and insisted that I give him 8,000 yuan. I ignored him and went to the technology market to purchase goods.

When he went back, he had already left and sent me a text message, "I took the laptop away. If you give me five thousand yuan, I will return the computer to you."

I was furious, but I quickly calmed down.

What I want to do now is how to deal with these two competitors, so I can’t be distracted anymore.

has no impact on me without a laptop, but losing in this competition will have a huge impact on me.

thought about it and I sent him a text message, "The computer is here to send you. Life is long, I hope you can mature sooner."

is like this, I am the only one left in Aiqin Digital Store.

In the process of my partnership with him, I only had an oral agreement between gentlemen and no contract of responsibility and rights that bind each other, which is the reason why we can get together but not part.

Of course, I went to the technology market to purchase more times, and then I realized that he took me to buy a customized laptop, not because he was really enthusiastic, but because he was giving the 500 yuan sales commission.

"You are not simple either. After treating him to a meal and having a heart-to-heart talk, he called me and said, "He can't make money from you, don't have the commission of 500 yuan, let me give it to you all." said the boss who assembled the laptop.

With his former kindness, I can no longer avenge him.

6,

I get up at 6:30 every morning, take the bus to the technology market, send the mp3 that should be repaired, put the goods that should be purchased, buy breakfast, run to the bus to fill my stomach, and return to the unguarded counter before the students get off school at noon.

The most difficult day, I walked on the road and actually fainted.

I found me in Chaoyang where I was a graduate student at Zheng University. I woke up and advised me to go to the hospital for a look, but I chose to continue to return to my counter, my battlefield.

"The opponent is very strong, but you must have a way, right?" I said to myself and continued to read "The Art of War".

"It is invincible to defeat yourself, but it is in the enemy."When I read this sentence again, I suddenly realized that the way to defeat the enemy must be on the enemy!

If you want to find a way to break the deadlock, you must study the opponent carefully, learn the opponent's advantages, discover the opponent's various weaknesses, and combine your own practical conditions to choose the point that is most suitable for me to launch an attack, and one-hit attack is fatal!

The reason why the opponent is strong is his chain brand advantages.

What is a chain brand? They have specialty stores in schools such as IITU and He University, and they purchase uniformly, so they have strong bargaining power, strong brand endorsement, and greater financial reserves.

"chain brand, chain brand." "I kept chanting these four words and my eyes lit up.

In the Zhengda market, they launched a price war, and the only loss of the profits of his store, and the stores of other schools will not be affected.

What if I learn the Battle of Chibi, I will give him a fire camp?

I am excited. If I print 5,000 leaflets, run to the chain stores of other schools, and ignite the price war on them all, and they have dozens of stores, and at the same time, he will resist Do you live?

I can't stand it if I lose 10,000 yuan, he can withstand it if he loses 10,000 yuan. If I make him ten losses of 10,000 yuan, can he still withstand it?

I laughed at the sky, held up the "Sun Tzu's Art of War" and danced.

Don't hurry. Since I want to do it, then do it!

I not only want to sell all the mp3s they sell transparently, but I also want to make a list of other products in their store to technology After the market inquired, they added a 20% profit, printed it into a flyer, went to all the universities that opened a store with their opponents, and went to fire it everywhere!

I immediately found a few brothers with good relationships and asked them to help me go to the opponent's store, asked them all about the lowest price of their computers, headphones, keyboards, mouses, etc., and collected information for me.

I brought this information to the technology market with prices one by one, but I was shocked.

For example, a headphone called Sennheiser, the purchase price was 80 Yuan, the other party actually sold it for more than 200 yuan!

I only earned 40 yuan for a MP3 with a purchase price of 180 yuan. They can earn 100 yuan for a headset of 80 yuan!

The same is true for other headsets. For purchase price of 10 yuan, they sell it for more than 30 yuan; for purchase price of 30 yuan, they sell it for about 80 yuan!

Others, mouse, keyboard, are all like this, and the gross profit is all over 50%.

Net profit for selling a part that costs dozens of yuan , it is even higher than the mp3 sold for a few hundred yuan, the opponent is really too ruthless.

I was really shocked.

I also calmed down and began to think about a question: Should I start a war resolutely and give the enemy a fireboat, or negotiate with the enemy and reach a tacit understanding, so that they can recognize this three-legged situation and make their own money?

7,

0 negotiations also require qualifications.

Peace is won by war and must be defended by war.

Negotiation!

Before the negotiation, he launched another fierce and decisive attack to fight and crippled his opponent, making him eager to talk to me!

General agent of Youbaite refused to supply me, so I asked President Yuan to come forward, changed his vest, and bought a batch of Youbaite goods.

I remembered the story of the Battle of Wu and Yue and decided to crush the opponent in momentum.

th century Dongtang series, either adding 10 yuan to the purchase price or selling directly according to the purchase price!

I have printed 5,000 flyers again - don’t you only make a difference between 10 yuan and 20 yuan? I paid 20 yuan and 30 yuan, and I lost money and made a lot of money and gained publicity!

The key to the key, I directly sold the best headphones from my competitors and also made special promotions: German Sennheiser original headphones, 99 yuan!

Starting from now on, our store will purchase mouse, keyboard and headphones from various brands, and will have cooperation points for assembling computers in the technology market. Welcome to consult!

The title of the flyer, I customized the "250 Big Promotions!"

In the past, I used Youbaite as a tool for customer traffic, mainly promoting Century Dongtang; now I want to use all MP3 products as a tool for customer traffic, mainly promoting headphones, mouse, keyboard and computer purchasing agents!

250 big promotion quickly became a fuss in Zhengda.

I became the focus of Qinchunyuan Supermarket. When I communicated with customers, Brother Lu and the others would all raise their ears and start learning my sales rhetoric.

A few days later, I waited for two negotiations.

The first negotiation was two people in suits and tie. After entering the supermarket, I walked straight to my counter, looked at the Youbaite products placed in front of my counter, pointed to 809 and 909 and asked, "Don't you lose money when you sell this price?"

I was shocked, looked at them, and roughly understood their identities.

I purchased the goods at 270 yuan-280 yuan. I know that I may lose money by selling it for 250 yuan, but I will not be a consumer.

"Not losing money, I bought the goods at 240 yuan, and earning 10 yuan is enough." I replied calmly.

The two looked at each other, and it was the first person to speak, "Okay, I want 50 of this model. When will you get the goods for me?"

This is what I doubted, General, I am.

"Okay, if you want so much goods, you pay half of the goods first." I pretended to be overjoyed.

They stared into my eyes, and I also stared at them with a smile on my face.

looked at each other for a while, but they didn't notice any flaws I had. Another person spoke, "You are a fake guy, right?"

"How is it possible? I got goods from the Henan Provincial General Agent. They are in the technology market. If you don't believe it, you can ask yourself." I immediately used a counter-espionage plan.

If they were sent by competitors, they knew that UBET's general agent had promised that they would not supply me again.

I know that their purchase price is 10 yuan lower than my purchase price. For example, their purchase price is 260 yuan, and I purchase it for 270 yuan.

If they think that the General Agent of Youbat will continue to supply me against the agreement of the three parties, the trust between their alliance will be shaken.

If they really believe, the price I get is 20 yuan lower than their 260 yuan. Regardless of whether I get the goods from the general agent or not, they will feel that the supply price given to them by the general agent is not the lowest price, and the trust between them will also be shaken.

Sure enough, a week later, the two competitors also began to unify their caliber and preach to the students that UBIT is just a public model machine. It is better to choose UBIT than to choose UBIT - other mid- and low-end brands they exclusively represent.

Youbaite's reputation has plummeted, and the recognition of "whoever buys Youbaite is a fool" has emerged in the hearts of students.

UBIT's sales volume rose sharply when we first started to compete. UBIT's general agent mediated the war between us on the surface, but in fact it was full of fun.

However, in the third month of my entry into Zhengzhou University, the shipments of Zhengzhou University, which has the highest sales volume, began to decline in cliff-jumping style, from the original market share of 30-50% to about 10% (there is no strict statistics, the figures may be inaccurate).

The second negotiation was initiated by Youbaite's Henan Provincial General Agent.

They invited me to the headquarters of the technology market, "Mr. Chen, Zhengzhou University was the best university we sold, but now it has become the worst university we sell. It is all thanks to you. The person who tied the bell must be untied. We cut off the goods from the two stores of Zhengzhou University and put an exclusive agent for Zhengzhou University. Please help us open this market again?"

I refused.

I found a few junior brothers with good relationships and went to competitor stores to spread the news that "Listen to the boss of Aiqin Digital, if you continue to fight, he will touch all the products in your store. Not only will he continue to fight a price war at Zhengzhou University, but he will also go to universities such as Information Technology University and Hezhong University to sell the lowest prices of these products transparently." There was a message that first politely and then put psychological pressure on the opponent.

After these three battles, I have gained a completely foothold in Zhengda. No one dares to speak out and want to drive me out of Zhengda.

Summarize these three battles. The key reason why I can win is that I know very well that my only competitive advantage lies in the "harmony of people". I graduated from Zheng University and have some brothers and friends who are studying for a postgraduate degree at Zheng University. They and their classmates have become my first seed clients.

I provide services with my heart and will never be greedy about retail gross profit. I strictly abide by the principle of products below 300 yuan and retail profit not exceeding 50 yuan. After buying products here, these seed customers will not feel that they are killed by me or cheated by me, so that they can build stronger trust.

When I first started printing and distributing leaflets, these classmates and friends were all voluntarily distributed to me.

During the three rounds of counterattack, I served every customer I won with care and adhered to my commitment to them with the highest standards.

For example, after I put forward the slogan "Zhengzhou's lowest retail price, refund and make up for the difference within one week", I sold a Century Dongtang to my junior brother Dong Weifeng of the Management Engineering Department. Three days later, my purchase price dropped by 40 yuan, and I immediately reduced the retail price from 320 yuan to 280 yuan. After thinking carefully, I fulfilled my promise of "refunding the difference in one week" and took the initiative to notify Dong Weifeng and several other customers who bought this product within seven days, asking them to come over, and each person refunded the difference of 40 yuan.

Junior Brother Weifeng is a enthusiastic and sincere person. He immediately promoted this matter among his classmates. There are more than 40 people in their class, and there are nearly 30 mp3s, all of which were purchased from my store.

When I opened the store alone, I went to the cafeteria for lunch and my junior brothers took the initiative to help me see the store. For example, Hou Yusheng from the Business School, actually sold 3 mp3s for me during the half hour of my meal.

, etc., there are too many details, and the alumni of Zheng University have given me too many touches.

When you are in a difficult situation, or even a desperate situation, please believe that the emergence of this dilemma is to make you think about this question: What else am I not doing well enough? In what directions should I work? Where are my opportunities?

Once you figure it out, follow these directions to improve yourself, grow into a better self, a stronger self, and then achieve ourselves in opportunities!

8,

8,

As there are more and more MP3 brands, competition is becoming more and more fierce. All manufacturers are beginning to believe in low-price strategies, cutting corners, reducing costs, and the quality problems of MP3 are becoming more and more common.

The same brand originally sold 100 MP3s, and within three months, there were no more than 5 units to be repaired; after a year, if the same brand sold 100 units, 5-10 units could be repaired in that month, and 20 to 30 units may be repaired in three months, which puts my inner pressure on me.

The junior brothers and sisters chose to buy products from me because they trust me, but such a high repair rate makes me feel very sorry for these customers who trust me.

"Boss, please recommend me the best quality of the 200 yuan price, I believe you." Many people will say this, and then they will buy whatever I recommend.

However, when I was explaining how to use the product to a new customer, I would feel red and feel ashamed when I met an old customer holding MP3 for after-sales service.

I can't change the manufacturer, nor can I cheat my alumni. After thinking about it for a long time, I modified my sales rhetoric, "MP3 a year ago, 128 M players are sold for more than 220 yuan, while 256M players are sold for more than 300 yuan. Now 256M players are less than 200 yuan, and cheap is cheap, but to the end of the price war, except for Samsung and Patriots, the quality of a few brands is still the same as before. Mid- and low-end brands have been cut corners, and the repair rate is very high.

I dare not promise you which one is of good quality, because I promised it today. If something goes wrong tomorrow, it will hurt. We have trust. But what I can make is that if you buy the same brand of MP3, it will definitely be the lowest retail price in the city; and when there are quality problems, I will definitely solve the after-sales problem for you as soon as possible." Although this set of rhetoric is long-winded, it is very sincere and the logic is very strict. My customers are all college students and are very rational. With a good foundation of trust, it is easy for me to convince.

But even so, my conscience became heavier and heavier.

I hired my cousin to help in the store and agreed with him to share the profit equally. After half a year of operation in Aiqin Digital, single store achieved a monthly profit of 5,000 yuan to 6,000 yuan - around 2006, the income was quite considerable.

I decided to explore the copying problem of a single store and try to train my cousin as a store manager, as long as I can give me a profit of 1,000 yuan per month.

However, Xiao He is successful and failed. The reason why Zheng University students trust me very much is based on my identity as an alumnus and my personal characteristics.

When my cousin was in charge of the counter sales at the station, many students saw that he was in the store and insisted on waiting for me to return to the store before placing an order.

plus more after-sales service, we don’t understand technology and need to bring the re-repaired products to the technology market for after-sales service every day, which also increases our operating costs.

A year and a half later, I summarized this matter and believed that this project has four flaws: 1. There is a problem with the purchase channel. In the Henan Science and Technology Market, they purchased goods from Shenzhen Huaqiangbei, and Huaqiangbei received goods from manufacturers, which led to my very thin retail profit. 2. There are too many after-sales problems with electronic products and require technical skills. My cousin and I don’t understand it. 3. The sales process is too dependent on people, and the sales performance gap between changing individuals and counters is too big. 4. The return cycle is too long. Although I can earn 6,000 yuan a month, it is not calculated if my cousin and I have to open a chain store, I have to pay employees a salary. The funds that can accumulate every month are less than 2,000 yuan, and it takes 20 months to accumulate enough funds for the second store to open a store.

is still very problematic to review the cognition at that time. 1. I can completely let my cousin stay in the store for a month and go to Huaqiangbei’s purchase channels by himself: it turns out that the goods purchased from the technology market can be purchased at 180 yuan, and Huaqiangbei can purchase at 100 yuan, but it requires large-scale purchases. 2. There are many after-sales problems, so I should ask my cousin, or I to register for the mp3 maintenance training class by myself. After learning basic maintenance, I can not only reduce the after-sales cost of a single store, but also earn extra profits by repairing machines that have passed the shelf life or warranty range. 3. My cousin’s sales ability is not enough. I can organize all my sales rhetoric into text, and then train him to communicate with customers according to my speech template, which will naturally make the sales staff replicable. etc.

denies the possibility of copying 100 stores, which is equivalent to denying this entrepreneurial practice. I lost interest in this matter, but I did not directly decide to give up.

What really made me decide to leave was the incident where the students gambling with several store owners two weeks before the summer vacation.

The students all had to prepare for the exam, but no one went to the mall to visit. Several of our shop owners were idle and made an appointment to fight with Landlords. I won the Landlord with five yuan for

for three days in a row. I felt it was boring, so I made a wild statement to the other two bosses: Your level is really too bad, and it’s boring to win you. You two have made me the best people in your classmates and friends circles, and I will fight with them.

They were depressed enough to lose money, and I was so despised by me. I was very annoyed, so they each made an appointment with a Landlord master, locked me up in a small house, and fought for four consecutive days.

We only ended up after one person lost all his money every day, and we had to fight for three or four hours every day.

On the fourth day, one person lost all his money and did not leave the market, so he borrowed me another 100 yuan, and the three of them continued to fight.

Not long after, the other person lost all, and we ended the battle that day.

Walked out of the tightly closed hut and suddenly came into contact with the sunlight outside, and I was a little dazed.

A deep sorrow suddenly emerged in my heart: these seven days are all the fifty-four cards in my heart; these seven days are spent in this small house of more than ten square meters every day; these seven days are spent around that table and spending with two insignificant people every day; these seven days are handing over my joy, anger, sorrow and happiness to these fifty-four cards, two irrelevant people, and that table!

5 Doudizhu, after seven days of fighting, I won more than 2,000 yuan, which is more profitable than opening a store (it makes five or six thousand yuan a month for opening a store).

But is the money you earn like this interesting?

If I spend all my life gambling, even if I win 20 million or 200 million, my life will be meaningless - I just surround a table, two or three people, locking myself in that small space. What is the difference between this and going to jail?

No matter how much money I win this way, my life is pale and worthless!

I closed my eyes and faced the sunshine. Suddenly I felt excited, "If you want to bet, just bet big!"

"I want to use this world as the gambling table, bet on my life's actions and thoughts, and bet on my final moments, which is the result I want!"

This is a real insight, and after that, I completely quit gambling.

When I was in my second year of high school, I said quit smoking, so I quit smoking.

After winning gambling for seven days in a row, I said quit gambling, so I quit gambling.

Of course, there is also the quit drinking later. As long as I think I should quit, I will quit if I say quit. From this point of view, maybe I really have the potential to be a monk.

back to the topic. After the gambling table suddenly realized, I immediately transferred the store to my cousin. Without asking him for a transfer fee, I stepped into the real society: I only told him one thing: to provide after-sales service and not to ruin my reputation.

In July 2006, when I entered society, I really forgot how I met that big brother. He set up a bureau and wanted to make quick money and quickly complete the original accumulation. I personally handed over the more than 80,000 yuan of cash I had collected to him.

There is no procedure, I have not even read this person’s ID card, nor do I know where his family is, so I handed the money to him like this.

A month later, he did not accomplish anything, so he did not admit that he had received my money.

This big brother is my first enlightenment teacher to enter society.

I have thought of many ways to retaliate against him and his family, but I have persuaded myself to give up.

fights hard, even if he kills all his family, what can he do? My imagination about the future will also be completely terminated on this person.

Compared with the future I want, the dream I want to realize, and the life of my own life, whether it is more than 80,000 or the lives of his whole family, it is a drop in the bucket.

I can lose money, but I can't lose courage or think.

I carefully analyzed his personality and analyzed his current pain points. It took two months to set up a game and asked him to hand over the money to me.

Then, he threatened me again that I could not appear in Zhengzhou, otherwise I would break my arm and my legs. In the previous story, I have told you, so I won’t talk about the details here. I went to him directly to defend my courage and my reputation.

That was October 2006. In addition to the layout cost, I still have more than 60,000 yuan in debt.

This is my second entrepreneurial journey, from ambitiousness to bravely advancing; from beleaguered to standing out; from turning around to falling into the abyss - I also became alert, rational, strong, and knowledgeable from the way I was, which laid a strong psychological and cognitive foundation for my third entrepreneurship.

is right. Please like, forward and share, or leave a message to chat. This is the best support for my self-media entrepreneurship exploration. Thank you.