Nanduwan Caishe NewsReporter Wang Yufeng What does the wedding in his dream look like?
You may have many fantastic ideas, but for the new chairman of Zhongqingbao (SZ300052), his wedding is related to the huge concept " Metaverse ".
Recently, as soon as the National Day holiday ended, Li Yilun took advantage of the wedding and took advantage of the opportunity to launch the "MetaLove Yuanxi" APP, entering the new digital wedding track, attracting many attentions at the moment.
So, the chairman of the post-90s personally performed the "meta-universe wedding". Should he open a new track or take advantage of the hot topic? Everyone has different opinions, but the company's stock price has been rising for three consecutive trading days after the holiday ends.
On the afternoon of October 12, a reporter from Nanduwan Finance and Social Security called the public number of times on Zhongqingbao’s financial report, but no one answered the phone until the publication.
Can deceased relatives be restored through technology and come to the scene?
Li Yilun was born in 1994 and is 28 years old this year. He graduated from the business administration of the University of California, Irving. He is the son of Zhongqingbao's former chairman Li Ruijie .
On January 8, 2020, Zhongqingbao announced that Li Ruijie applied to resign from the position of general manager of the company due to work adjustments. The company held the 32nd meeting of the fourth board of directors on January 8, 2019 and agreed to appoint Li Yilun as the company's general manager.
After Li Yilun took office, he made frequent moves. Under its leadership, in 2020, Zhongqingbao announced the layout of the cloud gaming platform, focusing on the commercial application of 5G, and exploring the integration of the new generation of mobile communication technology and the game industry.
After the "May Day forced all employees to work overtime" storm in 2022, Li Ruijie quickly resigned from the position of chairman, while Li Yilun took over the helm's stick at the forefront.
This time, Zhongqingbao emphasized in its official website that this virtual product is "based on the wedding of Li Yilun, chairman of Zhongqingbao," and said that it is the first online and offline virtual and real dream-linked wedding product in China. On the first day of its launch, it attracted thousands of people from all over the world to watch the ceremony online, and its debut was very popular.
The company also emphasized that this APP transcends time and space restrictions through technology, allowing guests who cannot participate in the on-site wedding to send blessings online and interact with the newlyweds. "Even deceased relatives can also be restored through technology and come to the scene."
After Li Yilun starred in this meta-universe wedding, he really attracted a lot of attention.
Of course, there are mixed reviews. Some netizens think it is "very interesting", some netizens say "the wedding effect is not much different from the game scene, such as QQ Xuanwu getting married", and some people complain that "the meta universe symbolizes a new technology that is more awesome and higher-tech in the future. This is just a hype to make money with the meta universe as a gimmick."
Some investors analyzed that for the above-mentioned meta universe wedding, the use of the scene is still too much like a game, and the market is still in the exploration stage, but presenting wedding scenes through digital means is a subdivision direction for exploring the meta universe, especially in the context of normalized epidemic prevention and control, this form of wedding can meet the needs of some young people.
In the past year, the market value of has doubled
Bay Finance News reporters found that this is not the first time that Zhongqingbao has taken the express train of the meta-universe concept.
On September 6, 2021, Zhongqingbao posted on his WeChat official account that it will create a simulated business game "Brewing Master" that can map the player's inner world to the metaverse. The next day, Zhongqingbao opened and quickly closed the board.
From September 7 to 14, in just six trading days, Zhongqingbao's stock price soared from 8.20 yuan to 18.85 yuan, setting three daily limits during the period, with a cumulative increase of about 130%.
After the regulatory authorities paid attention, Zhongqingbao also issued announcements of abnormal stock price fluctuations twice, saying that the metaverse is in the initial exploration stage, but the effect is not obvious. Especially after the second announcement on September 13, the company's stock price continued to rise by more than 6% the next day.
But on September 15, many of the Yuan Universe concept stocks , led by Zhongqingbao, saw a decline of varying degrees, and the stock price of Zhongqingbao fell by more than 5% that day.
At the same time, the company's stock price has also started a volatile ups and downs. As of the close of October 12, 2022, it was 18.94 yuan, and its total market value has also fallen to 5 billion yuan, but it has still doubled compared with before this round of big rise.
In this process, Zhongqingbao has been repeatedly questioned by the outside world for the hot topic of "meta-universe". Of course, it has also attracted frequent attention from regulators.
On May 12 this year, Zhongqingbao received an inquiry letter from the regulatory agency, which was related to the company's annual report last year, involving seven major matters, including inconsistent changes in operating income and net profit before and after deducting non-operating items in 2021, the business model of game products, and whether there is inflated game business flow.
Among them, the inquiry about the game "The Master of Brewing" is particularly noticeable.
Zhongqingbao's 2021 annual report shows that the H5 version of the company's game "Brewing Master" has been implemented, and the initial stage of the product has realized the function of wine lifting.
Zhongqingbao also described that "The Master of Wine Brewing" is a meta-universe game that can map virtual to reality. Users can experience reality in the game or touch the game in reality. For example, the wine brewed by players themselves "handedly" in the game can be picked up offline. But some voices questioned that the game is more like a chimeral of live streaming and e-commerce, and has nothing to do with previous promotions.
In the above inquiry letter, the Shenzhen Stock Exchange asked Zhongqingbao to explain many matters of the game, including the specific implementation time, operation model, charging method, and specific content of the wine collection function of "The Brewing Master".
It is noticeable that the Shenzhen Stock Exchange repeatedly emphasized in its inquiry letter that it required Zhongqingbao to explain in detail in "plain language".
