PART/1 Anfeng Corporate Culture Seminar: Value creation achieves new breakthroughs in development
Last Sunday, Anfeng Environmental Protection conducted full-staff training. The meeting was mainly divided into four topics, involving management skills, corporate culture, EHS knowledge and electricity safety for special training. This training adopts a combination of "online + offline". Everyone had a heated discussion on the spot, especially in the corporate culture learning section. As the main lecturer of this topic, Mr. Ren conducted systematic learning and training from the aspects of the origin of corporate culture, the formation, development of corporate culture, and the future planning. It also allows all employees to have a clear interpretation of the company's vision of "making a benchmark for water treatment services".
Anfeng Corporate Culture Outline has always been an important part of Anfeng Corporate Culture structure. The content of this meeting mainly focuses on four parts: "The origin of the cultural outline", "The structure of the cultural outline", "The development of the cultural outline", and "1331 Strategy Overview". sorted out Anfeng's corporate culture outline from the perspectives of the company's development history and organizational structure, and went deep into Anfeng's core values, growth direction, value distribution, business policies, human resources policy, , organizational management principles, and formulate Anfeng's future development strategy and vision along the development context of the cultural outline. This meeting not only fully affirmed Anfeng's existing efforts, but also pointed out the direction for Anfeng's subsequent work. Anfeng Company will definitely base itself on a new starting point, welcome new missions, shoulder new responsibilities, and give it more lasting vitality and vitality to realize value creation.
Ren General pointed out that Anfeng core values are the cornerstone of Anfeng's development. Only by following the core values and concepts can excellent Anfeng culture produce Anfeng's future and maintain Anfeng's foundation forever. All Anfeng partners and partners must cherish and build corporate culture to meet the needs of providing customers with a place to create value.
Under the long-term cultivation of corporate culture, Anfeng Environmental Protection focuses on value creation and output. Mr. Ren believes that if we want to implement the "1331 Strategy" and the five-year strategic goals, we must adhere to the center of "creating value for customers", establish the "result-oriented thinking" thinking for all employees, and realize the triple upgrade of platform, system, and core technologies. Anfeng will continue to adhere to management standardization, continue to export platform value, build the core competitiveness of the brand, work hard to do customer service, and unite company partners to work together to make progress.
PART/2 Value creation Manager Chapter
After this corporate culture seminar, Manager Li of the Marketing Department was specially invited to talk about his understanding of Anfeng's corporate culture and value creation. How does the marketing department understand "value creation"? How will the marketing department realize value creation for customers in the future?
About "creating value"--Manager Li believes that the main value output of the marketing department is mainly to shape the company's brand value. By building brand awareness, a brand value-added effect is formed. indirectly reduces sales costs and reduces customer selection costs. Brand Value The core of creating is to reduce the time cost of business personnel and thus shorten the communication cost of developing customers.
Marketing Department serves the front-line sales team, spreading the company's services and products through various online and offline channels, and directly feeding the content of customer consultation to sales. I always emphasize that marketing and sales are integrated. Only when these two aspects are combined can better serve and create value for the company.
At the same time, Anfeng Environmental Protection has established cooperation with major brands such as Veolia and Yimei High-tech. The marketing department also hopes to learn the marketing operation models and marketing methods of these big brands through more in-depth cooperation with big brands. For example, channel expansion, product positioning, market forecasting and analysis, etc. This is both an opportunity and an improvement. At present, Anfeng Marketing Department is in the development stage, and I also hope that the team partners can seize this opportunity and gradually deepen cooperation with these big brands in the future.
How does the marketing department understand Anfeng's corporate culture? How does the marketing department conduct "innovation"?
Any enterprise has its own corporate culture. At present, Anfeng's culture has formed a mature system since it has developed. We can convey these excellent corporate culture to the public, so that everyone has a more comprehensive understanding of Anfeng Environmental Protection and a more thorough business philosophy.
About "innovation"-- department itself pays great attention to innovation, and innovation has been verified one by one in the department. For example, at least 3-4 innovations should be made every year. If we do not innovate in , we will be eliminated by the market and the marketing department is at the "outpost" of the company. If innovation is not achieved, it will be difficult to keep up with the industry's market demand in the later stage.
Recently, Anfeng Environmental Protection's "one-click call" platform has been launched. At present, it has also received feedback from some customers, and the platform can improve the efficiency of problem solving. This indirectly verifies that our innovation is recognized. Anfeng’s old customers know that Anfeng Environmental Protection will visit customers regularly every month. Our one-click platform greatly solves the time cost of customer communication. is now in the menu bar of the "Anfeng Environmental Protection" official account. Select "One-click feedback" to make a feedback call. You can solve questions for customers within 4 hours, which is also a great improvement in customer service quality. The above points are ideas and insights on this corporate culture study.
Regarding how to better practice the "value creation" corporate culture, Sales Department, Technology Department, Engineering Department, Procurement Department, Human Resources Department, Finance Department and other departments also gave their own answers with practical actions. Anfeng Environmental Protection will also share the results of "value creation" in the later stage and launch a series of special reports!
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