Some people say that if Aesop were still around, he would definitely be ranked in the top three of the top ten internet celebrities.
Why?
Because he can tell stories and we like to listen to stories.
Coupled with the current development of self-media, it is nothing for Aesop to enter the top ten Internet celebrities.
Why do we love to listen to stories?
Because since the birth of mankind, all civilization inheritance has been carried out in stories.
For example, in ancient society, the murals in caves told stories; after the advent of writing, the history books of each dynasty told stories; even classics such as "Aesop's Fables", "The Yellow Emperor's Internal Classic" and "The Analects of Confucius" are all in Tell stories.
Therefore, it is not surprising that we love listening to stories and reading stories.
However, although we know that everyone loves to listen to and read stories, most people do not have story thinking and the ability to tell stories.
For example, Xiao Shen, the young lady who writes the growth diary of women living alone, is like this.
Friends who are not sure about Miss Sister’s situation can read:
When Xiao Shen heard this, he asked me a question: I feel that my life is very dull and there is no conflict to write about. What should I do?
This is actually a common problem among many friends. Everyone feels that their lives are dull and there are no conflicts to explore.
But in fact, as long as we have emotional fluctuations, there will definitely be conflicts.
For example, when we are sad, the things that cause us sadness are conflicts; for example, when we are afraid and worried, the things that cause us fear are conflicts; for example, when we are anxious, the things that cause us anxiety are conflicts. ...
The third question is how to write a good story?
has three steps:
The first step is to attract people at the beginning and sublimate the theme at the end.
is now read in fragments. If it cannot attract everyone's attention in the first 1-3 seconds, the video will have been relegated to the sidelines. No matter how exciting the subsequent content is, it will not have a chance to be displayed.
So how can we attract everyone’s attention?
Just put two elements in it, one is curiosity, the other is resonance.
Needless to say if you are curious, just use those new and unique pictures and texts.
Let’s talk about resonance. For example, our copy above “I just celebrated my 30th birthday. Looking back, I have been busy and anxious for the past six months.”
uses resonance. What is a good ending for
?
is a summary of value, a guide for the next actions, and a sublimation of the theme we express in the story.
It's like we gave a gift to a customer, and finally tied it with a beautiful ribbon, making the whole gift more valuable! How to sublimate the theme of
?
has two methods, one is summary and the other is call to action.
The summary can be a golden sentence, a famous saying, or it can be a summary of the central idea of the entire story;
The words that call for action must be sentences that can arouse everyone's emotions.
Just like the copy above, the last sentence is "Don't always pay for others. When you feel tired, reward yourself!"
This is a call for everyone to rest more and trigger everyone's compensation mentality for themselves!
The second step is to design the bright and dark lines of the story.
What is open line?
is how the story develops, such as who did what at what time, where, and what is the final result.
This is a clear line.
What is a hidden line?
is the deep meaning behind each plot.
For example, in "The Shawshank Redemption", the bright line of the entire movie is about how to escape from prison, while the dark line is the inner thoughts of the protagonist, which expresses that we must break through the shackles and cages in our hearts and keep moving forward!
The bright lines let everyone understand how the story develops, while the hidden lines let everyone feel the emotional changes.
In this way, the story contains truth. Not only is the plot rich and readable, but you will also feel a strong sense of gain!
The third step is to design conflicts and transitions. I have already talked about the
conflict before, but here is the twist.
What is a turning point?
is something unexpected, that is, it is different from the original direction and the direction everyone expected.
For example, in a video of "Crazy Little Brother Yang", Brother Yang told his father that there was a beauty with black stockings down there. His father went to the window to look, and when he saw that there was no beauty, he would beat him. As a result, he pointed to the dog wearing stockings on the ground and said here...
This was a turning point, which was beyond everyone's expectations.
In the story, we must design such conflicts and turning points to make the story ups and downs and full of suspense!
After completing these three steps, a rich story-type copy will be written.
02
Story thinking is when we use a roundabout strategy to reason with others and express to others what we most want them to accept.
Just imagine, everyone’s values are influenced by factors such as past experience, growth environment, family background, accepted culture, etc. If we directly persuade others to accept our views, it is tantamount to challenging others with our own views. Who would be willing to be taught values that have been formed over a long period of time?
So, if you also want to write copy that everyone likes and shoot videos that everyone likes to watch, then use story thinking and tell every story well!
