At this year's Silk Expo, many ladies stopped in front of a product in the Shangluo Pavilion Shangzhou Exhibition Area. What product is so attractive? It turned out to be a beeswax lipstick from Shangluo Huaxiangfeng Agricultural Technology Development Co., Ltd. After two years from Nanjing, Wei Kun, general manager of Huaxiangfeng, made new tricks on bee products, and lipstick is one of them.
came to Shangzhou for two years to start a business and won many awards
Wei Kun is from Nanjing. He came to Shangzhou two years ago through Shangzhou District investment promotion. He is the designated counterpart assistance trader for Jiangsu-Shaanxi Collaboration Shangluo City , and is also the winner of the Shangzhou District Investment Promotion Sentiment Award. In 2020, Shangluo Huaxiangfeng Agricultural Technology Development Co., Ltd. was established. The company is located in the first phase of the Electronic Technology Industrial Park in Shangzhou District. It mainly engages in honey processing, product research and development, warehousing and logistics, etc. It currently has trademarks such as production and processing, daily chemicals, e-commerce, entertainment and cultural and creative industries.
In the public's impression, it should be that bees want to spend flowers, but why do you call them a company but want to spend flowers and bees? Wei Kun smiled and told reporters that in the process of long-term natural selection and co-evolution of , flowers and bees formed an interdependent and mutually beneficial relationship. Bees feed on plant pollen and nectar, and flowers also require bees to collect pollen and inseminate them. Therefore, in the laws of natural evolution, flower bees should be more appropriate.
Wei Kun told reporters that she grew up in Nanjing and had never been in contact with mountains. She was still very uncomfortable when she first arrived in Shangzhou, but Qinling The unique conditions and high-quality supply of goods in the mountainous areas are indeed very attractive. "Since you come, you will be at ease. If you choose, you have to continue doing it." In the past two years, with the efforts of Wei Kunhe's team, he won the third prize in the start-up group in the 6th Shaanxi Agricultural Science and Technology Innovation and Entrepreneurship Competition in 2021, won the silver prize in this year's Shaanxi China Bee Honey Quality Competition, and in the final of the 6th Shaanxi Rural Entrepreneurship Innovation Competition, the company's "China Bee Processing and Marketing Rural Revitalization Demonstration" project won the second prize. At the same time, the company is also the vice president unit of Shaanxi Agricultural Products Processing Association and the vice president unit of the Provincial Supply Chain Association. Although it is difficult to walk on the road, humans will defeat nature
Wei Kun told reporters that in the past two years she came to Shangzhou, what impressed her was her experience of collecting honey. At the same time, she also deeply felt that the "road is difficult to walk" and realized the role of science and technology in agriculture.
"Bees are mostly kept in the mountains. Every time they go to collect honey, the car cannot drive a place, and they have to hike at least 3 kilometers to get there. I don't know how many pairs of shoes have worn out." She told reporters that not only the road to collect honey is difficult, but the road to helping farmers is also difficult to walk. "Last year, the flood occurred, and many of the beekeepers' beehives were washed away. The company finally rescued some beehives that had not been completely damaged and pulled them to the factory for concentrated processing. This made the beekeeper's year of hard work a little in vain. What if there is no high-tech equipment and technical support?"
Since there is a high-quality supply and the hardware strength has met the standards, how should we guarantee soft strength? Taking this into consideration, Wei Kun and his team signed agreements with , School of Food Science and Engineering, Northwestern University, and the Key Laboratory of Food Science, Jiangnan University, forming an advisory team, and introducing a series of high-end and precise honey equipment. "With technology and equipment, we can also 'mand conquer nature'."
"Although the road is difficult to walk, seeing the beekeepers getting better and better every year, moving into new houses and buying vans, I think everything we do is meaningful," said Wei Kun.
Agricultural products must be processed in depth and make brand
As the world's largest beekeeper country, why does it happen that no one wants bee products exports and no one buys them in China? For a long time, Wei Kun was thinking about this issue. "We found that the three reasons for existence are backward beekeeping technology, honey adulteration, and products with serious homogeneity.In response to these problems, we have made innovations, first launching the relay box feeding, and the other is to conduct free testing of honey to ensure that the real honey is good. In addition, we have developed some honey derivative products, such as lipstick, lipstick, honey Vitamin Lollipop, etc. "
In addition to making good products, it is also important to open up sales links. "In recent years, Huaxiangfeng has relied on the cooperation between Jiangsu and Shaanxi to allow Shangluo 's agricultural products to enter the exhibition halls in Nanjing, and citizens and enterprises can purchase them by themselves. Secondly, we reached a cooperation with China Post to solve the logistics problem. At the same time, the authoritative media in Jiangsu and Shangluo were connected in the air to carry out live streaming and selling goods. We once sold more than 20,000 orders in two hours. "Wei Kun said.
"As a processing enterprise of agricultural products, we must reflect the deep processing and extract products with more added value and can drive greater social and economic benefits from all products, because we are not just making a product, but opening not just a production or trading company, but what we are going to do is brand. "Wei Kun said that the sentence she wanted to bring to middle-aged and young entrepreneurs was "There is good and there is constant value, so why bother getting up at the third and fifths to sleep at the fifths. It is the most useless, I am afraid that it will be exposed to the cold of ten days in one day. "Only by persevering to the end can you win.
" At the same time, I also want to give nine words to friends in the field of agricultural and sideline products - catch up on unpopularity, penetrate and produce high-quality products. These nine words are also our way to get rich. We must have some of our own diversified products so that we can overtake on the curve and win steadily. "Wei Kun said that her goal is to make everyone think of honey products when they mention Shangzhou, and when they think of honey products, they can think of flower and bee.
related links
Entrepreneurship 100 | How to make good agricultural and sideline products? She told the nine-character way to get rich
Huashang Daily reporter Cheng Juan Editor Liu Jing
