Huang Guangyu, born in 1969, is from Shantou, Guangzhou.
In 1985, Huang Guangyu graduated from junior high school at the age of 16. He and his eldest brother Huang Junqin went to Inner Mongolia to find work, reselling radios, electronic watches, televisions and other electrical appliances.
Huang Guangyu then established "Gome Electrical Appliances" in Beijing. Gome adopted the strategy of "small profits but quick turnover" and swept the entire home appliance channel market, directly known as the "industry butcher".
After years of development, "Gome Electrical Appliances Store" has developed into a large-scale electrical appliances mall. Huang Guangyu unified the branches and named them "Gome Electrical Appliances" to focus on building the brand. The Gome Electrical Appliances chain store has taken shape.
Huang Guangyu became the richest man on the Hurun Report three times in 2004, 2005 and 2008. At that time, the "two horses" were still working hard to start a business. It was more than ten years later when Alibaba and Tencent began to buy land.
Huang Guangyu was later imprisoned on suspicion of capital operation. Huang Guangyu's imprisonment can be seen as the beginning of Gome's turn from prosperity to decline.
In the following more than ten years, Gome, as a once-famous home appliance retail chain giant, has lost its voice in the trend of the Internet and mobile Internet.
After Huang Guangyu was imprisoned, the Chinese shopping mall has undergone tremendous changes. New e-commerce forces led by Alibaba, JD.com and others have begun to encroach on traditional retail sales represented by Gome and Suning.
Although Gome and Suning have also made great efforts to enter the online market, the transformation results of the two companies are not ideal, especially Suning of Zhang Jindong . After working hard online for so many years, Suning.com finally became "ST Easy". Buy! "
Gome e-commerce tried it in 2003. At that time, if Gome could unswervingly explore the direction of e-commerce, perhaps Gome would not be as uncomfortable as it is today!
Although Huang Guangyu is no longer in the world, his legend still exists in the world.
2 years ago, Huang Guangyu was released from prison and immediately started the road to take charge of Gome again.
Huang Guangyu announced at the beginning that it would take 18 months to bring Gome back to its peak, and then started cooperation with e-commerce giants such as JD.com Pinduoduo .
However, more than two years have passed, and Huang Guangyu has not only failed to change Gome's decline. At present, Gome's situation is worse than before.
Combined with previous media revelations, Gome not only defaulted on supplier payments, owed employee wages, laid off employees in many departments, disguised salary cuts, suffered financial losses, and suffered business difficulties, but even the capital market began to look down on Gome. The current market value of Gome is only HK$10.3 billion. .
Huang Guangyu is crazy because he once created his own era. Nowadays, Gome's business model no longer caters to this era, and Huang Guangyu's recent open letter cannot help but feel disappointed.
Huang Guangyu said, "Now it seems that time has changed. We did not fully anticipate the difficulties in implementation, and the long-term disturbance of the epidemic has led to a certain gap between reality and this goal."
Huang Guangyu also said that Gome needs to face Faced with reality and survival, Gome has entered strategic focus and dormancy to survive this cold winter. We need more tolerance and support from everyone, and give more time and space to enterprises.
Dear veterans, do you think Huang Guangyu is still capable of bringing Gome back to the top? Feel free to express your opinions!
