Summer is coming, and the time that teenagers spend living and studying at home has increased significantly. With dry eyes, vision loss and other problems coming one after another, the eye protection lamp market has also entered the peak consumption season. Behind the strong release of consumer demand, many problems have gradually surfaced: the price gap is huge, decoration exceeds functionality, and the "IQ tax" has been questioned... What role does the eye protection desk lamp play? How to choose high-quality professional eye protection Desk lamps have become the focus of public attention.
Consumer demand has been released, and the market has a compound annual growth rate of 17%
According to the 2018 " China Compulsory Education Quality Monitoring Report", the overall myopia rate among Chinese teenagers exceeds half, reaching 53.5%, and this data will remain high in 2021 , reaching 52.7%. On the one hand, it is because students study at their desks for a long time, and visual fatigue induces myopia; on the other hand, it is caused by long-term use of mobile phones, tablets and other entertainment products.
As the income level of urban families continues to increase, the "two-child" policy is opened, and parents' awareness of investment in education continues to increase, the children's school supplies market is experiencing a wave of significant growth. According to data released by the Qianzhan Industry Research Institute, eye protection desk lamps account for 22% of the children's school supplies market, second only to children's study tables, and have huge development potential.
However, in the "blue ocean" market for eye protection desk lamps, there is a huge price disparity. Parents are dazzled by eye protection desk lamps ranging from tens of yuan to thousands of yuan. In previous random inspections by relevant regulatory agencies, some products were frequently exposed as " The news that the quality is not up to standard has also made parents worried. All sectors of society have called for the release of relevant national standards and regulations.
Against this background, in order to further strengthen the prevention and control of young people's vision, the country issued the "Performance Requirements for Reading and Writing Desk Lamps" GB/T 9473-2017 in 2018, which clarified " Eye protection desk lamp" standard. In the same year, leading domestic lighting brands such as Opple Lighting took the lead in responding to the country's requirements for youth myopia prevention and control. After fully conducting market research, they independently developed and launched Opple's first-generation eye protection desk lamp that complies with CQC9473 standards. It quickly aroused a strong response after being launched, with annual shipments remaining at more than 2 million units. The praise rate on all major product e-commerce platforms exceeds 95%, and it is deeply favored by consumers.
The release of consumer demand, the support of national policies, and the entry of a number of leading companies such as Opple Lighting... have caused the eye protection table lamp market to grow rapidly. According to Quantuo data, the market size of eye protection table lamps will reach 4.925 billion yuan in 2021, with a compound annual growth rate of 17%. The market size is expected to exceed 8.352 billion yuan in 2015.
Young mothers are the mainstream, and professional performance has become the preferred standard.
As the eye protection desk lamp market booms, consumers' purchasing concepts and behavioral habits also show distinct characteristics of the times. According to public information from CSA Research and iResearch , the current generation of parents born in the 1980s and 1990s are the “main force” in the consumption of eye protection table lamps, and their educational and consumption concepts tend to “choose the best within the affordability range”. Among them, young mothers accounted for 72.3%.
In addition, because the eye protection desk lamp does not require installation and debugging and the online price is transparent, more than 80% of consumers in first-tier cities expressed their preference to purchase from online channels. Taking Op Lighting as an example, online sales of eye protection table lamps account for more than 70%.
When purchasing, in the early years, because the standards for eye protection table lamps were not yet popular, the appearance and price affected parents' decision-making. As more professional lighting brands join the competition, professional performance has increasingly become one of the most important factors influencing consumer purchases. According to data provided by CSA Research, 40.3% of parents hope to protect their eyesight through professional light sources with no blue light hazards, no flicker, soft and even light, and large coverage. 37% of parents are willing to provide assistance such as reminders for sitting posture, lowering head, and usage time. Paying for functions, 28.6% of parents believe that convenient functions such as automatic brightness adjustment and intelligent voice control can also help increase purchase intention.
As demand changes, consumer price "sensitivity" has gradually decreased. According to research by CSA Research, 77.3% of consumers are willing to choose eye protection desk lamps in the range of 200-500 yuan, and 14.7% of consumers accept the price range of 500-1,000 yuan.This fully shows that the purchasing willingness and purchasing power of the younger generation of parents are gradually increasing, and professional eye protection desk lamps have become the current consumer trend.
Focusing on upgrading consumer demand, OPPLE's small lighthouse series of eye protection desk lamps are launched
In the post-epidemic era, as teenagers spend more time at home, the use scenarios of eye protection desk lamps are becoming increasingly diversified. In addition to reading and writing homework, online classes, parent-child activities with painting and reading, time management reminders, getting up at night and other scenes, eye protection desk lamps are indispensable. To this end, Opple Lighting focuses on changes in the market and consumers, and based on the preferences and needs of the main customer group born in the 1980s and 1990s. In July 2022, it will launch a new second-generation product - Opple Small Lighthouse Series Eye Protection Table Lamp (Yuanrui 2 Pro).
Op’s small lighthouse series eye protection desk lamp creates more uniform and soft light
It is understood that compared with the first generation product, the optical parameters of the upgraded Op’s small lighthouse series eye protection desk lamp have been fully optimized. On the basis of meeting the national AA level illumination and uniformity, it also passed eight SMQ items of "illuminance, illumination uniformity, retinal blue light hazard, flicker, power factor, chromaticity tolerance, color rendering index, spectrum similarity" After the health parameter evaluation test, it was awarded the AAA certification, which meets professional characteristics such as no video flicker, no blue light hazard, and high color rendering index. The overall eye protection optical performance is nearly 50% higher than the national standard, which can effectively prevent myopia in teenagers.
In order to better meet consumers’ needs for illumination uniformity and illumination range, the person in charge of Opple Lighting-related product design said that the second-generation product was inspired by the human eye and created and developed “three-in-one micro-light control technology”. Pick It uses soft light in the inner ring, anti-glare in the middle ring, and light control in the outer ring. With the help of 200 million micron-level light guide points in the lamp to refract the light source, the 200 million light guide points are seamlessly connected to greatly increase the illumination area and uniformity. It emits more uniform and soft light, effectively relieving eye fatigue.
Op’s small lighthouse series eye protection desk lamp for parent-child scenes
Taking into account the younger generation of consumers’ demand for smart and convenient experiences, Op’s small lighthouse series eye protection desk lamp has added an APP smart control function, which can be connected to Ouxiangjia and Tmall Genie , Xiaodu speaker , Xiaoai classmates and other mainstream smart home platforms and devices bring consumers new experiences such as remote control and intelligent voice control.
"Taking into account that intelligence is the future trend, the new product also adds an intelligent photosensitive module design, which can automatically adjust the light and shade according to changes in the surrounding environment, making it more user-friendly," said the person in charge of product design related to Opple Lighting. In addition, designs such as intelligent adjustable touch screen panels and intelligent dual-control dimming bars allow consumers to control brightness and color temperature at any time with the movement of their fingers, giving them a full sense of technology and experience.
Op Little Lighthouse Series Eye Protection Desk Lamp Night Light Function
In addition, in order to control the time that teenagers continue to read and write, and pay attention to the balance between work and rest, this new product also adds a Pomodoro timer that automatically reminds children to take a 5-minute break every 25 minutes. As well as functions such as soft night lights, it meets the needs of multi-scenario and multi-functional applications.
Protecting the visual health of young people is inseparable from the guidance of national policies, social attention, and family attention. It is a long-term, systematic project. Op , as a leading company in the lighting industry, will actively respond to the country’s call for youth myopia prevention and control, lead the industry trend with professionalism and intelligence, bring high-quality eye protection products to Chinese consumers, and help create an eye-friendly and eye-protecting environment. Social atmosphere, guard the bright future together with thousands of consumers, and jointly build a healthy and beautiful life.
Source: Hebei Internet Radio and Television Station
