No one comes into the newly opened chess and card room. This problem is a concern for many people, especially for many novice entrepreneurs. If no one comes into the chess and card room, it may be difficult to persist in the future, but it is not easy. If you decide to start a business and give up halfway, it must be one of the problems that many entrepreneurs face. If you are afraid of such problems, then start changing from four aspects.
1. A newly opened chess and card room must create a good reputation
In today's fiercely competitive era, customers have many choices to choose from when consuming. If a new chess and card room wants to stand out among many competitors and win customers favor, then a good reputation is crucial.
The "Law of 250" summarized by Joe Girard believes that behind every customer there are 250 relatives and friends. If you win the recognition of a customer, it means winning 250 people; conversely, if you offend a customer Customers also offended 250 people. Especially now, in an era of information explosion, we should take advantage of the times to do this well.
But how can a newly opened chess and card room build a reputation? Since customers don’t understand the new chess and card room, they will definitely not come to spend money as soon as the store opens. At this time, the chess and card room must actively publicize and enhance its popularity among surrounding customers, and do not let the chess and card room appear in a negative state. Send out more flyers and do promotions and new store opening activities, such as free tea and water fees in the previous week. Enhance your good reputation.
2. Chess and card rooms should pay attention to service
Nowadays, there are endless new chess and card rooms on the market. Various unique business models or store styles impact every consumer, but these can only attract a certain extent. . If you want to convert customers into stable customers, you must pay attention to service. If customers can experience good service and feel at home when they visit the store, repeat customers will naturally increase. For example, Haidilao adopts this method, so that every customer has an impact on him with excellent service, and naturally someone will pay for his service.
This method is low-cost, but the return rate is very high and it can also gain a good reputation.
3. Chess and card rooms should pay attention to online development
Now is the era of the Internet. Merchants must not only pay attention to offline promotion, but also pay attention to online development. For example, if a customer wants to play cards, their first reaction is to search for a chess and card room online. The different marketing planning points of each store will attract different customers. Therefore, chess and card rooms can also use this method to expose themselves online to let more people know about their store, so as to develop more customers.
At the same time, in addition to the online marketing of the chess and card room, other online functional programs should also be done well. For example, after customers search for the store online, they can book a room in advance directly online. You can also shake people around. (Secretly telling you, these functions, including marketing and promotion, can all be solved by the smart store system~)
If it is a newly opened chess and card room, then the above aspects need to be paid attention to~
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