Vipshop will work with merchants to respond to external challenges and changes, achieve mutually beneficial and win-win development, and actively contribute to "stabilizing the economy and promoting development"
Since the beginning of this year, as the epidemic prevention and control situation has stabilized, people have been enthusiastic about consumption Gradually released, the pace of consumption recovery is accelerating. In the face of a continuously improving market, merchants must not only capture growth opportunities, but also ensure the sustainability of operations. Especially in the current situation of rising market complexity, merchants are eager to grasp more certain factors.
In response to the new market environment, as an e-commerce platform focusing on brand special sales , Vipshop empowers merchants from all aspects of the supply chain such as sales channels, logistics and warehousing, capital chains, and works hand in hand with merchants to build deterministic businesses.
It is reported that this year Vipshop has successively launched a variety of major promotion activities such as the June 16 Mid-year Sale Festival, 520 Member Sale Day, 419 Brand Sale Festival, etc., to continuously innovate scenarios and activate consumption potential. At the same time, it actively participates in consumer coupon activities carried out in Guangzhou, Chengdu and other places. Governments and enterprises work together to promote consumption. Various preferential measures are superimposed to form a multiplier effect, bringing a broader market space to merchants on the platform.
In addition, Vipshop will continue to cooperate with leading brands in columns such as Super Big Brand Day and Today’s Big Brand, providing merchants with deterministic traffic support through high-quality on-site operation positions, increasing brand exposure, and thereby improving product turnover efficiency. Take this year's super brand day of a sports brand as an example. The overall sales volume of the event increased nearly 12 times compared with normal days.
In terms of logistics, Vipshop insists on building its own logistics and warehousing centers. It has established seven warehousing operation centers and five overseas shopping bonded warehouses in South China, North China, Southwest, Central China, East China, Northeast and Northwest regions, and has established intelligent and Automated warehousing, focusing on improving picking and shipping efficiency. In view of the logistics pain points of goods transfer and storage, Vipshop provides merchants with dedicated logistics services, which not only improves the timeliness of the entire order chain, but also reduces merchants' logistics costs.
The picture shows the interior of Vipshop’s warehouse center.
The stable operation of the self-built logistics and warehousing system brings strong certainty to the operations of the platform and merchants: in the face of epidemics or other force majeure, Vipshop can minimize the adverse effects on merchants by adjusting delivery warehouses, proactively matching transportation capacity, etc. and consumers; when new changes occur in the market, Vipshop can also flexibly adjust its layout, accumulate strength in advance, and seize market opportunities together with merchants.
Take Shanghai as an example. After Shanghai fully restored production and living order in June this year, Shanghai consumers' attention to small household appliances increased rapidly. In response to this trend, Vipshop and leading home appliance brands jointly formulated a warehousing and distribution plan for Shanghai, and arranged popular products in warehousing centers around Shanghai in advance to improve the efficiency of warehousing and distribution. Data shows that sales of some popular small home appliances in Shanghai increased by more than 10 times year-on-year that month.
In addition to orders and logistics, capital chain issues are also a test that many businesses are currently facing. In order to help merchants withdraw funds quickly and avoid worries, Vipshop will shorten the average payment cycle under the distribution model to 25 days, reaching the leading level in the industry and winning praise from many merchants. A shoe and bag brand merchant who has long-term cooperation with major platforms said, "Vipshop has always paid back money on time, with a short cycle, and the settlement rules are very friendly to our merchants."
data shows that from January to May this year, my country's online consumption accounted for The ratio continues to increase, the growth rate of physical online retail sales is accelerating, and the online market is accelerating its recovery. The relevant person in charge of Vipshop said that Vipshop works hand in hand with the majority of merchants to respond to external challenges and changes, strives to achieve mutually beneficial and win-win development, and actively contributes to "stabilizing the economy and promoting development."
Content source: "Investment Times"
reporter Yang Fan
