Brand is the intangible wealth of an enterprise and an important reflection of the comprehensive strength of an enterprise. Recently, Shandong Yuangen Petrochemical Co., Ltd. (hereinafter referred to as: Yuangen Petrochemical ) actively responded to the national strategic plan of "Brand Power" and was successfully shortlisted for the Brand Power·Independent Brand Optimization Project (referred to as: Brand Power Optimization Project). And was rated as "Model Enterprise in China's Lubricant Industry". The corporate information will be entered into the brand power selection project database and the brand image will be displayed to the public on a national platform.
It is reported that the Brand Power Selection Project is to implement the national strategy of "Brand Power" and is a "comprehensive review" of my country's leading brands in various industrial fields by China's authoritative communication platform to promote the influence of brand credit building and improve the credibility of Chinese enterprises. International competitiveness, launched to help Chinese brands go global. The "Preferred Project" focuses on recruiting and selecting member units and industry model enterprises, aiming to create a professional, national-level, and international independent brand promotion platform, give play to the brand's leading role, establish the image of China's independent brands in the new era, and enhance China's independent brands Its popularity and influence provide strong support for China’s economic transformation and upgrading and supply-side reform.
Yuangen Petrochemical has been deeply involved in the lubricant industry for more than 60 years. It has now developed into a professional group company integrating R&D, production and sales of lubricants, greases, antifreeze , maintenance products, additives, packaging containers and new materials. Its subsidiaries The self-owned brand products adopt the world's leading production technology and use high-quality, imported raw materials. They have a 100% pass rate in national and local supervision and sampling inspections. The products have also been successfully selected into the "National Industrial Energy-saving Technology and Equipment Recommended Catalog" by the Ministry of Industry and Information Technology, becoming the only one of the Ministry of Industry and Information Technology. The highly recommended energy-saving lubricating oil products have won praise and trust from customers.
Yuangen Petrochemical has always attached great importance to brand building. The company is now a "Shandong Province High-end Brand Cultivation Enterprise" and owns three major brands: "Yuangen", "Komatsu" and "Shantui Komatsu", among which the "Yuangen" and "Komatsu" brands It is a well-known trademark in China, and the "Shantui Komatsu" brand is a Shandong famous brand and a high-quality famous brand product in China. The company has also successively named the "Yuangen Lubricant" high-speed trains, appeared on CCTV media, been selected for the "Quality" documentary, participated in the " China Supercar Championship ", fully launched high-speed rail advertising, and made every effort to create a well-known Chinese national with brand influence. Lubricant brand!
The successful selection of Yuangen Petrochemical marks another important step taken by the company on the road of brand innovation, and reflects the continued affirmation of Yuangen Petrochemical’s brand status and brand value by national media platforms. In the future, Yuangen Petrochemical will continue to adhere to the development concept of "We want to be the best lubricant in the world", rely on professional technology, high-quality products and services, and land in major media with the image of a powerful brand, based on the brand, bold innovation, With its excellent brand strength, it will drive the value of the entire lubricant industry to increase and contribute to the construction of China's manufacturing power!
Yuangen Petrochemical
Correspondent: Bai Lei
