Maotai Group went to Fenjiu Group for inspection and exchange, and "cooperation" became the key word!
Text | Liquor Selling Wolf Team
Editor | Yu Xiaomei
A few days ago, Ding Xiongjun, Secretary of the Party Committee and Chairman of Moutai Group, and his delegation went to Fenjiu Group, Xinghua Village, Fenyang, Shanxi, and had a "face-to-face" meeting with Yuan Qingmao, Secretary of the Party Committee and Chairman of Fenjiu Group. During the exchange and discussion, their topics ranged from friendship to culture, and then from culture to development, but they always revolved around the key word "cooperation"!
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Ding Xiongjun hopes to promote development through cooperation
▲Ding Xiongjun, Secretary and Chairman of the Party Committee of Moutai Group
Ding Xiongjun talks about cooperation and hopes to work together with Fenjiu to build "beautiful society" era”!
Ding Xiongjun said that Moutai and Fenjiu are inseparable. Both parties represent Chinese wine culture, are representatives of the national industry, and are examples of respect for ecology.
At the same time, both parties are famous wines in China and even the world, leading companies in the liquor industry, state-owned enterprises and listed companies, and shoulder corresponding social responsibilities.
Therefore, Ding Xiongjun hopes to reach a consensus on cooperation with Fenjiu and continue to work hard around the "three aspects"!
1. Follow the way of fine wine and create a classic of "beauty"!
Maotai and Fenjiu, although they are produced in different places, have different craftsmanship, and have different flavors, they have "the same cultural roots and the same inheritance". They are both philosophical classics, ecological classics, quality classics and cultural classics.
Both parties should transform the rich wine cultural resources into development potential, tell the story of Chinese liquor well, and work together to create more "beautiful" classics of China's famous liquor and national industrial brands.
2. Follow the trend of the times and build a "beautiful" pattern together!
At present, from the policy perspective, the new order of the industry is being reshaped; from the supply side, a new industry pattern is taking shape; from the consumer perspective, new consumption in the industry is being upgraded.
Both parties should follow the trend of the times, grasp the laws of development, set an example and take practical actions in setting quality standards, safety and environmental protection work, and leading consumer trends, so as to jointly lead and promote the high-quality development of China's liquor industry.
3. Gather together to create a "beautiful" ecology!
At present, the concept of "each has its own beauty, and the beauty is shared" and the development of " competing with " have gradually become the consensus of industry development. It is precisely because of the openness, tolerance, and inclusive mind and tolerance of various liquor companies that the Chinese liquor industry has With today's "glorious stars and a collection of famous wines".
Ding Xiongjun hopes that Moutai and Fenjiu can achieve the ultimate in the relationship of "each has its own beauty and share the beauty" and jointly promote the high-quality development of China's liquor industry.
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Yuan Qingmao’s attitude is that cooperation is the general trend
▲ Yuan Qingmao, Secretary and Chairman of Fenjiu Party Committee
Yuan Qingmao said that currently, Mutual promotion, inclusive cooperation among the liquor industry has become a general trend!
Maotai and Fenjiu, as the leaders of sauce-flavored and light-flavored liquors, should use longer-term strategies and more effective measures to strengthen the "five leaderships" and make the liquor industry become stronger and stronger.
1. Grasp the trend of the times and work together to lead the way.Adhere to "consumer-centered" to drive the future trend of liquor consumption; we must improve system standards and promote high-quality development of the liquor industry.
2. Adhere to craftsmanship and work together to lead quality. Famous Chinese liquor companies have joined hands to empower liquor with technology and use digital innovation and scientific spirit to promote a new revolution in the liquor industry.
3. Insist on in-depth exploration and activation, and work together to provide cultural guidance. In the future, both parties should take promoting Chinese liquor culture as their own responsibility, build a new cultural value expression system for Chinese famous liquors, and create a new situation for liquor culture.
Fourth, tighten the bonds of cooperation and work together to lead competition and cooperation. Both sides should seize the opportunity of Chinese culture going global, tell the world about Chinese liquor culture and quality, and constantly open up new frontiers in the Chinese liquor market.
5. Demonstrate industry responsibility and work together to lead the category. Lead the category culture to express unique values, emotions, and times, and promote and drive the healthy and sustainable development of the light fragrance and sauce-flavor categories and even the entire liquor industry.
Yuan Qingmao said that Fenjiu attaches great importance to the beautiful friendship established with Moutai, and hopes that the two parties can have more exchange opportunities and build more platforms in the future, work together, help each other, and jointly build a bright future for China's liquor industry.
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Moutai and Fenjiu join hands to "establish rules", which is conducive to industry progress
The "meeting" of Moutai and Fenjiu, in the eyes of many industry insiders, is a powerful alliance between leading liquor companies to make the "competition and cooperation relationship" in the market clearer. The external performance, at the same time, is also a strong alliance to "set the rules."
It can be seen from the speeches of Ding Xiongjun and Yuan Qingmao that they talked about quality standards, technological empowerment, cultural exploration and creation, and even considered production safety and marketing. It can be said that they have "catched up all the key issues in the development of liquor companies" ".
A senior person in the industry said bluntly that when Moutai and Fenjiu reach consensus on these aspects, most of the "following" liquor companies will choose to follow, because these two leading liquor companies are enough to turn these opinions into the market. Recognized “direction and trend”.
From the perspective of the long-term development of China's liquor industry, it is a good thing that Moutai and Fenjiu can work together to "establish rules". After all, " cannot be without rules." Only more transparent and sound industry regulations can allow more and more people to Consumers believe that the liquor industry is undergoing "high-quality development."
Of course, in this process, there will also be companies that cannot keep up with the speed and are selected as "eliminates" by the rules!
