In today's information society and network age, due to the rapid development of the Internet, fundamental changes are taking place in social production methods, business management methods, and people's ways of thinking and lifestyles. E-commerce has become a way of survival for

In today's information society and network age, due to the rapid development of the Internet, social production methods, business management methods, and people's thinking and lifestyle are all undergoing fundamental changes. E-commerce has become a kind of enterprise way of survival.

From 618 to Double 11, from live streaming to community group buying, with the advancement of mobile terminals and payment technology, the penetration rate of e-commerce among netizens has increased, and the e-commerce system has matured in China. As of December 2021, the number of online shopping users in my country reached 842 million, accounting for 81.6% of the total Internet users.

In recent years, our country has introduced many policies to encourage the development of e-commerce. In 2021, the Ministry of Commerce, the Cyberspace Administration of China, and the National Development and Reform Commission jointly released the "14th Five-Year Plan for E-Commerce Development" (hereinafter referred to as the "Plan"), establishing a main indicator system for e-commerce development for the first time.

The "Plan" mentioned that by 2025, my country's e-commerce high-quality development will achieve remarkable results, and the transaction volume is expected to reach 4.6 billion yuan. The rapid development of e-commerce has made the entire society's demand for e-commerce talents increasingly urgent. Data from the

"Plan" shows that by 2025, the number of relevant employees in my country's e-commerce field will reach 70 million. In the next five years, it is estimated that my country’s e-commerce talent gap will reach 9.85 million.

As an emerging, urgently needed and popular major, e-commerce major has broad development prospects. Founded in 2004, the e-commerce major of Zhejiang University Ningbo Institute of Technology is the first e-commerce undergraduate major in Ningbo City. Zhejiang University Ningbo Institute of Technology is also one of the five universities in Zhejiang Province that first opened an e-commerce undergraduate major.

After more than ten years of development and construction, the e-commerce major has developed into a characteristic major of Zhejiang University Ningbo Institute of Technology, a key major of Ningbo City, and an emerging characteristic major of Zhejiang Province’s “13th Five-Year Plan”. Next, let us learn about this major that is at the forefront of the times -

troika, innovative training

In order to change the traditional teaching model of "full class teaching", the major innovatively launched the " troika " Professional training plan, all professional students can participate. They can choose any one of e-commerce competition training, e-commerce entrepreneurship training, and e-commerce scientific research training. They work in teams and are guided by full-time teachers throughout the process.

From 2009 to 2021, students have won a total of 73 provincial third-class or above subject competition awards. Among them, 44% of the 2020 graduates have won third-class or above provincial subject competition awards. Thanks to the professional training program, the entrepreneurship rate of e-commerce major graduates has ranked first in the school for many years in a row!

Since 2015, professional students have independently researched and written a series of books for three consecutive years: "E-Commerce Classroom: Click-to-Enterprise Dream", "E-Commerce Classroom: Cross-Border E-Commerce Trend", and "E-Commerce Classroom: Micro-Business Scan" , published in by Zhejiang University Press .

Model worker, devoted to teaching

The e-commerce major has an excellent teaching team, including 2 professors, 1 doctoral supervisor, 2 postdoctoral fellows, 1 Zhejiang Province 151 Talent, 2 Ningbo City Leading Top Talents, Ningbo Municipal Society There are 2 department leaders, and 45% of the full-time teachers have overseas study experience. The professional teaching team has won the title of "Three Educators" Advanced Team of Zhejiang University Ningbo Institute of Technology for three consecutive years. The professional leader, Professor Lin Chengliang, has been rated as Ningbo Model Worker, Ningbo Outstanding Teacher, and Ningbo Outstanding Communist Party Member.

has a vast platform with great potential.

relies on the Ningbo E-Commerce Research Institute and professionally invites big names in the e-commerce industry and Internet celebrities from time to time to communicate with teachers and students. It also plans to launch the " e-commerce classroom", where entrepreneurs and experts in the industry will be invited to give special lectures to students once a month. Ningbo E-Commerce Research Institute, established jointly by

Professional and Ningbo Municipal Commerce Commission, is the first and only independent legal person e-commerce research institution in Zhejiang Province. The Ningbo e-commerce white paper is published every year. In the past five years, it has undertaken more than 60 consulting projects entrusted by enterprises and governments. Many decision-making proposals have received approval from major provincial and municipal leaders, and the project funding has exceeded 8 million yuan.The

major has also established a model for the coordinated development of the first classroom, the second classroom, and corporate classrooms. In addition to introducing corporate department managers to teach in the classroom, it has also established courses in ten majors such as GXG, Peacebird, Luomen, Boyang, Guangbo, etc. A leading e-commerce company in Ningbo has established a joint talent training base and built a joint training center with Lanou Technology, a demonstration institution for industry-university cooperation under the Ministry of Education. It can introduce the latest operating models and marketing tools of e-commerce companies into teaching at any time. During the holidays, there are plenty of opportunities to participate in the front-line combat of enterprises.

This is the era of wisdom, this is the best era - the era of e-commerce. If you want to follow the trend of the times, in the interconnected network world, experience the heat wave of e-commerce information interaction, and accompany the trend of electronic informatization. Wild growth, welcome to apply for the e-commerce major of Zhejiang University Ningbo Institute of Technology.

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Source of material for this article: Zhejiang University Ningbo Institute of Technology Business School, e-commerce release, Toby Industry Digital Observation