As a key central city in the Yangtze River Delta , Nanjing’s attractiveness to real estate companies ranks first in the country. The continued growth of population and good economic fundamentals have made the potential of urban construction more and more prominent, and also attracted domestic real estate companies to move in.
Source: Nanjing released
At the same time, more than 150 cities have publicly announced the relaxation of the property market, and the property market is brewing a new round of changes.
On the one hand, it is the loose policy that has bottomed out, and on the other hand, it is the tight cash flow and capital chain. For major real estate companies, opportunities and challenges coexist.
Faced with the continuous refreshing of the industry structure and understanding, companies have also begun to explore the password to unlock the future, organize for good, and green health has become a key factor in determining their destiny. In the first half of 2021, Longfor 2021 ESG report was released. Good and win-win, low-risk rating, and healthy green Samsung have become the main qualities of its sustainable development.
Picture source: Nanjing Longfor
Since entering Nanjing in 2014, Longfor has always been adhering to the concept of "treating you well throughout your life" and moving forward steadily. Halfway through 2022, Longfor has also delivered a semi-annual answer sheet in the city of Nanjing with "good work and good success".
Longfor has been deeply involved in Nanjing for many years.
At the beginning of 2022, Longfor’s six new works in Nanjing were unveiled collectively, dominating the circle of friends, and once subverting the structure of Nanjing’s property market.
A closer look at these six major projects covers Jiangbei core area, Yushan Road, Chengnan, Software Valley , Xingzhike Innovation City and many other hot sectors. It seems that Longfor can be seen in the rising sectors in Nanjing. .
Schematic diagram of Longfor's six new projects in 2022
After 8 years in Ningbo, Longfor has deployed more than 20 projects, attracting countless fans, and many properties are hard to find a room.
Looking back, the former Jiangning Yangjiawei, Chengnan Jiaxi, and Laoxiaguan have now become Jiangning New Center, Yuhua core area, and Gulou Riverside. The value of the sector has already jumped to a new high, driving the continuous rise in housing prices.
Longfor has always insisted on acquiring land in the rising sectors of the city, accurately stepping on high-energy nodes of urban development, and using the attitude of deeply cultivating a city to help accompany the development of the city along the way. Similarly, excellent products also confirm Longfor’s important exploration and practice of upgrading and iterating human settlements, and have won the favor of both the market and home buyers.
. Shanzuo - How can a Shunshan Mansion bounded by forests
stand out in the Nanjing property market with serious homogeneity and "short and fast" listing pace? I believe that only a balance between location and products is the fundamental way to solve the problem. For example, one of Longfor's new projects in Nanjing, Longfor Yikang Shunshan Mansion, is a typical "minority".
The rare low-density property in the main city + Longfor's high-end product series "Shunshan Mansion" (currently there are only 9 in the country) have brought a unique and improved experience to Nanjing's property owners.
body panel + stone to build a villa-level bungalow: the exterior facade uses a large area of gray-blue hollow low-e luxury glass, decorated with sesame white stone and metal grilles, and champagne gold aluminum profiles, which is highly recognizable and high-end The atmosphere is full, the large glass curtain wall and the high setting of the window wall reflect the ultimate control of precision workmanship and details everywhere.
creates a four-layered ceremonial landscape of a home gate, a spring that leads to the forest, a golden and jade entrance, and a hotel-style double lobby: with the forest as the boundary, it creates an ideal living experience of "leaving the dust but never leaving the city". The large-scale transplantation of Chinese tallow trees has cost nearly 10,000 yuan for a single Chinese tallow tree. These imperceptible investments reflect Longfor's consistent ingenuity in creating gardens.
Rendering of Shunshan Mansion
Of course, a true Shunshan Mansion, in addition to satisfying the living experience and natural resource possession, must also strike a balance between urban prosperity and private living.
Rendering of Shunshan Mansion
. With new heart, the cover of Habitat at the foot of Zijin Mountain was delivered on schedule Zijin Mountain Cover Habitat
Let’s take a look at the community that Longfor just delivered on schedule in June this year, the cover of Habitat at the foot of Zijin Mountain - Zijin original work. The entire project creates a "golden two-kilometer magnetic field" community complex that integrates residence, commerce, and services.
not only brings its high-end product "original series" to Nanjing for the first time, but also builds a more ideal urban residential comprehensive community through a complementary community business ecosystem, creating a residential model in Nanjing's Purple Mountain area.
Longhu Zijin mall real scene Longhu Zijin mall real scene
Divide the large plot of land in the north, which is close to the subway station and the city's main road, into a complex integrating commercial, office and city-related facilities; surrounded by secondary trunk roads, it is relatively quiet and The southern plot with better views is used for residences and community service centers, providing a livable living area.
Location diagram
The facade of Zijin Original uses high-grade materials to create a sense of exclusiveness, ceremony and customization for the owners to return home. The soft horizontal lines are like purple gold clouds and mountain rock formations, creating a spatial relationship of concave and convex changes. The elegant facade proportions, combined with the creation of a Chinese-style landscape courtyard, meet people's needs for returning to tradition and their ideal home. Such a standard really brings a sense of satisfaction and surprise to dragon fans when they close the house.
Zijin Original Real Scene
Do Good Things and Light Up More Lives
Not only in real estate development, Longfor has also achieved fruitful results in commercial operations, rental housing, property management and other multi-dimensional spaces .
, 400 popular events in half a year, Longfor Tianjie driving force continues to increase
In the first half of 2022, despite the impact of the epidemic, Longfor Commercial still delivered a satisfactory answer. According to statistics, Longfor Nanjing Liuhe Tianjie, Longwan Tianjie, Jiangbei Tianjie and Hexi Tianjie have joined hands with many brands to launch more than 400 popular events, with a turnover of approximately 1.5 billion yuan.
Among them, the Yiyou Unfinished Charity Project on Liuhetian Street has attracted more than 15,000 visitors and sent love to countless families; the Tidal Street Zaobei Market on Hexi Tianjie, the Xinghuoye Market on Jiangbei Tianjie, and the 199 on Longwan Tianjie No. 1 modern reserve market brings a more interesting experience to urban youth...
These activities with trendy forms and creative gameplay provide people with new choices of "urban micro vacation", and to a certain extent, they also stimulate the urban development of Nanjing. consumption power.
Longhu Nanjing Hexi Tianjie teamed up with Activision Blizzard to launch the Nanjing Station, the first stop of the Overwatch City Tour in Jiangsu Province in 2022. More than 3,000 Blizzard fans attended the event.
2022 Overwatch City Tour Nanjing Station real scene
HAPPY 2 YEAH In the polar world, the first ice sculpture exhibition descended on Longhu Nanjing Liuhetian Street. In 3 days, the passenger flow exceeded 180,000.
HAPPY 2 YEAH Real scene of the polar world
html In June, Longfor Nanjing Jiangbei Tianjie teamed up with Sina Sports to create Nanjing's first professional city pursuit competition - the 2022 Weibo Hunter Chase. The competition brought together more than 60 top players across the country, with a passenger flow of 50,000 on that day. The year-on-year recovery is approximately 102%.
2022 Weibo Hunter Chase Real Scene
Compared with real estate development, commercial entities more test the company’s insight into the future development of the city and its judgment on urban commercial consumption.
. Go camping on the rooftop to escape the complexity and busyness.
With the epidemic recurring, instant travel has become a luxury, and more and more young people have fallen in love with camping.
htmlIn June, a canopy was erected on the rooftop of Longfor Hotel Nanjing’s Hexi Street store. Hotel Hotel Young people gathered here to play mahjong and play Werewolf...
Live scene of the rooftop camping festival
Lived there People in Guanyu must still have fresh memories of "GOYOO Planet".As a centralized rental housing brand under Longfor Group , Longfor Crown Apartment has currently opened 17 stores in Nanjing and created more than 6,500 rooms. Through services such as "craftsmanship and quality, technological intelligence, safety and security", it has accumulated more than 8,000 rooms. A tenant "creates a warm and bright node".
In order to facilitate graduates to rent a house, Longfor has implemented the "Dream Living Plan" since 2017. After certification, fresh graduates can enjoy exclusive benefits such as a limited-time 20% discount on renting a house, no monthly rental price increase, and moving vouchers, etc. This will help more urban youth settle down and stay in the city to bravely pursue their dreams.
Real scene of "GOYOO Planet" community activities
. As long as the owners need it, act immediately!
"As long as the owner needs it, I will take action immediately!" Longhu Chunjiang Yueming order maintenance team leader said. Faced with the recurrence of the epidemic, he will not let go of every package that goes in and out of the community. The workers of Longfor Intelligent Life have always been on the front line of fighting the epidemic, using meticulous services to protect the good life of the owners. Whether it is deep cleaning and disinfection of the entire park, strict enforcement of community access control by gate personnel, cooperating with community organizations to conduct nucleic acid testing and maintaining order, protecting the safety of owners, and assisting in the delivery of related materials... these are just the daily routines of Longfor Smart Life staff. Work in miniature.
Real picture of disinfecting
In daily services, Longfor Intelligent Life has not slacked off at all. As of June 2022, Longfor Smart Life serves more than 20 parks in Nanjing, covering communities, shopping malls, office buildings, SOHO, 4S stores, hotels and other spaces.
Of course, thoughtful details are not only found at home, but also integrated into all aspects of life. In the first half of 2022, Longfor Intelligent Life organized nearly 11 value-added activities for Nanjing owners, including the New Year Festival, the Convenience Festival, the Dragon Boat Festival Red Packet Rain, and the Good Living Project, covering approximately 31,000 people.
’s hard work has also paid off for Longfor Smart Life. According to statistics, in the first half of this year, Longfor Smart Life won multiple banners and more than ten letters of commendation in Nanjing. The service satisfaction rate exceeds 90%, bringing a "satisfaction + surprise" experience to nearly 20,000 owners.
Real picture of disinfecting
. About kindness: One person’s power is limited, but the kindness of a group of people will turn into light and light up more lives.
takes "kindness" as its background, practices public welfare, and creates more positive value for society. "Be kind to you throughout your life" is the promise that Longfor always adheres to.
In recent years, Longfor Charity Foundation has carried out the "Xinya Plan", "Huguang Plan", "Spreading Wings Plan" and "Stream Plan" in multiple dimensions such as caring for children, assisting education, helping the elderly and poverty alleviation. and more than 20 public welfare projects, helping nearly 40,000 people in total.
In April this year, Longfor Charity Foundation donated over 1.8 million yuan worth of materials to Shazhou Street in Jianye District and Pukou Education Bureau in Nanjing. At the same time, it also donated an additional 300,000 yuan in love funds to Pukou Education Bureau through the Pukou District Charity Federation.
html On June 1, Longfor Charity Foundation joined hands with the Department of Cardiology and the Department of Hematology and Oncology of the Children's Hospital of Nanjing Medical University to send gifts such as drawing boards, teddy bears, and picture books to young patients.
Public Welfare Actual Scene
Ending
The cycle of goodwill, good deeds and good deeds.
Whether it is real estate development, commercial operations, rental housing or property management, Longfor has always been "friendly" in every track.
Perhaps, kindness is the confession of long-term love, and the story of Longhu will continue...
Reviewer: Pan Ruikai
Editor in charge: Xu Luping
