html On June 29, according to the website of the Ministry of Industry and Information Technology, in order to resolutely implement the general strategy of the Party Central Committee and the State Council on "preventing foreign imports and domestic rebound" and the general policy of "dynamic clearing", support the efficient coordination of epidemic prevention and control and economic and social development, and facilitate For all users traveling, the "star" mark on the communication itinerary card will be canceled from now on.
Cheng Chaogong, chief researcher of Tongcheng Research Institute, pointed out that the national itinerary card will also cancel the "star" mark, will accelerate the release of domestic travel demand. An insider of an online travel platform told The Paper that about 10 minutes after the news was released, its platform system issued an "alarm" prompt. On weekdays, the platform will "alarm" when the traffic exceeds a certain percentage of daily traffic.
Data from multiple online travel platforms show that half an hour after the news was released, searches for air tickets, hotels, train tickets, destinations, etc. on all platforms increased.
According to Qunar platform data, half an hour after the news was released, the instant search volume for international air tickets on the platform doubled, reaching the highest peak of international air ticket searches on the platform in the past two years. At the same time, the search volume for air tickets on the platform increased by 60% within 30 minutes, the search volume for hotels doubled, and the search volume for train tickets increased up to 1.5 times. About an hour after the news was released, the search volume for air tickets on the Qunar platform had tripled. Tongcheng Travel big data shows that within half an hour after the news was released, the search volume for air tickets on the platform increased by 180% compared with the same period the day before, and the search volume for hotels increased by 220% compared with the same period the day before.
In addition, Ctrip data shows that after the news was released, the search volume of many popular travel destinations on the platform increased by more than 300%, and users' willingness to travel further increased. The search volume for long-term tourist destinations such as Gansu, Xinjiang, Yunnan, and Guizhou on the Mafengwo platform has increased significantly. Among them, the search popularity for " Dunhuang Mogao Grottoes " has increased by 733%, and the search popularity for "Xinjiang self-driving" has increased by 550%. The top ten destinations with the highest increase in instant visits to the Mafengwo platform are: Chengdu, Urumqi, Xishuangbanna, Chongqing, Sanya, Guiyang, Guilin, Weihai, Dunhuang, and Enshi.
It is reported that with the recent release of multiple favorable policies, the summer tourism market may usher in a climax of recovery in the tourism market this year. Starting from June 28, summer inter-provincial travel will usher in an accelerated recovery. Ctrip platform data shows that as of June 28, inter-provincial travel orders booked from July 1 to August 31 increased by nearly 200% month-on-month. It is worth noting that the booking volume of high-star hotels increased by more than 50% month-on-month.
source/The Paper
