Against the background of the rapid development of modern technologies such as the Internet, big data, and artificial intelligence, the wine industry has launched a large number of digital products under the banner of digital marketing, covering multiple types of wines such as li

Against the background of the rapid development of modern technologies such as the Internet, big data, artificial intelligence , the wine industry has launched a large number of digital products under the banner of digital marketing, covering liquor, rice wine, wine, sparkling wine There are many types of wines such as , among which digital liquor is the most popular. The product forms include digital wineries, digital wine certificates, NFT sealing wine, Yuanshi liquor, etc., which have attracted countless investors for a while. Digital marketing in the liquor industry will undoubtedly bring about many innovative consumption scenarios. Behind this, perhaps the question that everyone is most concerned about is, does digital liquor have a future?

Digital liquor can be regarded as a general term for digital liquor products. Its presentation forms are diverse. Digital liquors issued by different companies will be endowed with different rights and interests, such as traceability and fidelity, direct supply from the original factory, and offline anytime. In addition to the common features of products such as pickup, some wine companies will provide company equity, wine purchase discounts, factory tours, free games, Yuanverse brewing games and other different gameplay methods under the rights of digital wine certificates to increase the value of their own digital liquor sense, and at the same time attract more buyers to participate. Judging from the digital liquor currently launched by various wine companies, its product forms mainly include digital wineries, digital wine certificates, NFT digital collections, Yuanshi liquor, etc. Although the names are different, they are essentially based on Liquor digital marketing on blockchain technology . The difference is that in addition to conventional liquor consumption, product sales, famous liquor collection and other scenarios, blockchain anti-counterfeiting and fidelity, liquor asset digitization, liquor product financialization, and pan-entertainment marketing are all added. and other elements, and the liquor companies participating in it are bound to continue to innovate new ways to play digital liquor to adapt to market needs and changes. digital liquor is not only an innovative marketing brought to the liquor industry by Yuanverse, but also opens up a new channel for people to invest. Some wineries use to superimpose blockchain technology through different forms such as digital wineries, digital wine certificates, and digital collections. Build a future market that can realize the expected value-added of liquor digital collections. Since the reform and opening up, the liquor industry has gradually become market-oriented. Since then, due to the temptation of high profit margins, some criminals have taken risks and manufactured fake liquor on a large scale, or blended it with cheap bulk liquor and forged high-end liquor. Seeking huge profits, famous wines represented by Moutai are in the hardest-hit areas. The counterfeiting and selling of counterfeit goods in the liquor industry not only severely impacts the market order, but also makes anti-counterfeiting and authenticity a major consumer pain point in the liquor market. This also prompts liquor manufacturers to work hard on anti-counterfeiting issues, but the final result is It is difficult to find an effective and consumer-friendly method for identifying genuine and fake wine - liquor anti-counterfeiting technology has been iteratively upgraded, from bottle anti-counterfeiting, laser anti-counterfeiting to phone authenticity checking, to the era of popularization of smartphones Scan the QR code to trace the source, but no anti-counterfeiting technology can achieve 100% anti-counterfeiting and fidelity, and no manufacturer's anti-counterfeiting technology can give consumers 100% peace of mind. Take the Meijiu Chain digital wine certificate as an example. relies on blockchain technology to establish digital certificates with unique numbers, permanent certificates, non-tampering, non-copying, and non-forgery. However, helps digital liquor This problem has been perfectly solved, and a full-process traceability system has been established from raw material procurement, liquor production to product sales, finally solving the consumer pain points of anti-counterfeiting and authenticity that have long plagued the liquor market. The function of digital liquor itself as a gift may not be strong, but the digital liquor certificate anchored with physical liquor, with functions such as picking up goods at any time and transferring gifts, can solve the consumption pain points of drinkers who place an order today and drink N days later. Manufacturers realize What is being met is the marketing appeal of “selling tomorrow’s wine to make today’s money”, and what consumers are being satisfied with is the consumer demand of “eating today’s food and drinking tomorrow’s wine”. From an investment perspective, virtual products are more likely to generate bubbles, so investors will bear more investment risks.Among digital liquors, the investment risks behind digital liquor licenses anchored to physical liquors are relatively small. Products such as usually follow a marketing path that combines virtual and real products, and are more integrated with online ordering, The dual-line marketing of offline pickup makes people feel more at ease. Since the birth of digital liquor, although it has only experienced a few short years, its development momentum has shown an unstoppable trend. Various digital liquor products have emerged in a surge, so that liquor companies have gathered to enter the digital liquor market. , has become a strong trend. At present, digital liquor mainly anchors physical liquor through the blockchain to provide confirmation of digital circulation, value preservation and appreciation of liquor. This also increases and enhances the value space, product liquidity, investment income expectations, and investment income of digital liquor. Transaction activity, liquor companies, media, merchants, currency players, etc., with the help of from all parties, digital liquor is heading towards a journey of value discovery. Buying a digital wine certificate A wine certificate is not only a purchase of wine, but also a new model of digital liquor consumption. In line with the development of the times and the pain points and difficulties of current high-end liquor consumption, the "Fine Wine Chain Digital Wine Certificate" came into being. Based on blockchain technology, it not only guarantees the authenticity and value of the product, but also solves the problem of sauce wine , old wine value and trust. , may provide a breakthrough in reshaping the old wine market and increasing the value of old wine collections.

As a pillar industry of national consumption, the next development of the liquor industry will inevitably require digital and intelligent support. The "Fine Wine Chain Digital Wine Certificate" that comprehensively applies blockchain, big data and other technologies is a model of digitalization in the liquor industry. Through the deep integration of the real economy and the Internet economy, it has created new opportunities for the liquor industry and at the same time brought benefits to consumers. New choice for liquor consumption.

Fine wine chain

Technology empowers fine wine collection

Source : Understand the truth of wine (this article has been edited)