When it comes to doing business, everyone knows that it is not easy and not suitable for everyone. But there is a type of people who are smart, capable, clear-minded, good at discovering and seizing opportunities, broad-minded, generous in doing things, and very talented in busin

When it comes to doing business, everyone knows that it is not easy, and not everyone is suitable. But there is a type of people who are smart, capable, clear-minded, good at discovering and seizing opportunities, broad-minded, generous in doing things, and very talented in business.

Zhao Junsheng, the owner of Xinyan Trading Company in Weihui City, is this kind of person. In just 5 years, 5 cigarette shops have been opened in a row, and the annual sales have also led the way...

In the Baiquan Chunshou Liquor Store located on Xueyuan West Road, Weihui City, we met Zhao Junsheng. As Henan has been experiencing continuous high temperatures recently, the temperature in Weihui City has reached 36 degrees at 9 o'clock in the morning. Zhao Junsheng, a tall man, was sweating profusely while sorting out the goods.

“Affected by last year’s flood, this store just reopened in June this year. The reason why it was postponed for nearly a year is because it has gone through relocation, decoration, and planning. The store has also been expanded to more than 170 square meters, with more complete products and high quality. Even higher, I want to make this store the flagship store of Baiquan Chunshou Wine in Weihui City.”

Zhao Junsheng is from Liujiachi Village, Huixian City. After graduating from high school, I came to Weihui City and worked in a paper mill. At that time, the papermaking industry in Weihui City was developing rapidly and was one of its four pillar industries. It had good benefits and high wages, attracting many young people. In this way, Zhao Junsheng joined the papermaking industry and worked for more than 20 years. From grassroots worker to salesman to business manager, he was smart, capable and eloquent and was entrusted with important tasks by the factory leaders.

However, as the number of paper mills increases and the market becomes increasingly saturated, paper mills face the dilemma of fierce competition and declining profits. Unwilling to be eliminated by the market, he worked hard to improve his predicament while also looking for new business opportunities. While visiting the market and chatting with friends, he captured the market opportunities brought about by the growing consumer demand for healthy liquor, and also saw the potential of the Weihui market, so he decided to resign and open a smoke hotel, mainly engaged in Baiquan. longevity wine.

As a native of Huixian , Zhao Junsheng knows Baiquanshou wine quite well. When working as a business manager, socializing is unavoidable. Whether it is a business banquet or a visit to a client, he always chooses Baiquan Shou Liquor, which is both a specialty of northern Henan and a healthy liquor. It has smooth entrance, good taste and wakes up quickly. Therefore, when he decided to start the tobacco and alcohol business, he decisively chose Baiquan Shou Liquor and became the general distributor of Baiquan Shou Liquor in Weihui City.

"I have been in Weihui for thirty years and have accumulated a rich network of contacts. At the beginning, I focused on my own circle of friends, either visiting people's homes, organizing wine bureaus, or visiting wineries, and spread the word by word of mouth. , bringing the old with the new. Everyone who comes here is a customer. Regardless of whether they drink or not, and whether they have any purchase needs, as long as they come to my store, they are all sincerely received, established connections with customers, and expanded network resources. Moreover, the quality of Baiquan Shou Liquor is good. , high repurchase rate. "

Just like this, starting from 2017, Xueyuan West Road store, Youyi Road store, Liyuantun store, etc. were opened one after another. In just five years, five stores were opened in a row, and the business grew...

"Doing business requires hard work from me and my family, but it also cannot be separated from the strong support of Shoujiu Group. Whether it is running the market or doing displays, Shoujiu Group actively provides manpower and material resources, guidance and help. Like daily promotions To carry out the event, I only need to put forward my ideas, and the Shoujiu sales staff will arrange the specific implementation work, such as event design, store layout, atmosphere creation, etc., which is very worry-free and reassuring. "

" What moved me the most was July 2021. That flood can be said to be the biggest dilemma I have faced since I started doing business. On July 26, the floods in the urban area of ​​Weihui City continued to rise. The deepest water on the city roads reached 2 meters, and all four stores in the urban area were flooded. The store was in a mess, and countless products were washed away, soaked, and damaged. "

" Just when I was in a state of distress, the leader of Shoujiu Group immediately called to inquire about the situation, and quickly dispatched personnel to overcome the difficulties and come to the store to help. Clean and unconditionally replace damaged, deformed, or mildewed products to minimize losses."

" Although the floods caused me heavy losses, with the firm support of Shoujiu Group, three stores including the Youyi Road store opened for business one after another in just two months. Therefore, despite the dual impact of floods and epidemics in 2021, store sales have risen instead of falling, far exceeding expectations. "

When talking about doing business, Zhao Junsheng was full of emotions. He said: Dealers should choose good products and never choose products that are too homogeneous and have high prices; and if they want to be long-term, they must be genuine. , Integrity creates reputation, and you gain the trust of customers, so you can operate in the long run. And you must be quick and neat in doing things, and you must not be sloppy. Whatever you agree to the customer's request, you must honor it in a timely manner, even if you pay for it yourself.

It is not easy to do business. It is difficult for outsiders to understand the hardships of running the market, from retail, circulation to group buying, from zero to existing to comprehensive, from one customer to dozens or hundreds. Once you make up your mind, you must go on steadily and do a good job. Customer development and maintenance, whoever wins the trust of customers and consumers will get the market.