Text/Finance commentator of Yangcheng Evening News Qi Yaoqi
Recently, some media reported that " auspicious Li Shufu is going to make mobile phones". According to the media, the project is progressing very rapidly and it has begun to look for talents in the industry. The company will set up offices in Wuhan, Shanghai, Hubei, and other places, and even overseas. However, when the reporter interviewed Geely, the other party was cautious and said that it had not received internal information.
For a long time, only Internet companies or communication technology companies said to make cars. Because in their view, only by making such a complex and highly integrated product as a car can they prove their corporate status and the ability to keep pace with the times. So , Huawei, , Skyworth use their own advantages to develop car-machine systems for smart cars; Baidu, Ali research on autonomous driving; Google, 4 Uber_span, and Apple The business of intelligent driving. Xiaomi is no exception. After talking about building a car, everyone expects that Xiaomi cars are the kind of products that are as beautiful as apples and as cheap as fruits.
Now Geely, as a car manufacturer, is said to be a mobile phone. From a purely technical point of view, it is basically something that can be done smoothly. Because let alone cars, Geely has even participated in the investment in research and development of "flying cars" that can go to the sky. It is enough to show the technological strength of this enterprise and its vision for the future. For Geely, making a mobile phone is probably as simple as a computer manufacturer making a mouse.
From the data point of view, in the first eight months of this year, Geely Automobile's total sales volume was 817,860, a year-on-year increase of 9%. Despite the impact of the epidemic in some regions and the global shortage of chip supply, Geely Automobile's August retail sales still hit a record high in the same period. Because of long-term triumphant advancement, Geely's brand is deeply rooted in the hearts of the people and has gained a solid market foundation. At the same time, the CMA architecture launched by Geely Automobile,It is the product birth system of Geely Automobile in the intelligent era, and many models have been launched. Geely's understanding and practice of intelligence naturally surpasses mobile phones by many orders of magnitude.
If all the successes in sales and technology are foreshadowing the launch of their own mobile phones, then this foreshadowing is also a luxurious lineup. However, the mobile phone is a mobile phone, but it has its own characteristics. No matter how good the car is, it does not mean that the mobile phone can also find the market.
The current domestic brand mobile phone market is basically occupied by OPPO , vivo, Huawei and Xiaomi occupying nearly 70% of the market. So if Geely comes up, will it be able to enter the top three ranks? College students and young people in small towns who like OPPO and Xiaomi are not necessarily Geely fans and car owners. For them, mobile phones have to look good, take pictures well, and understand young people. These demands and Geely Automobile's current family car image do not seem to have much overlap.
This means that if Geely mobile phones are going to enter the arena, there is no need for advertisements for popularity, but the solidified image may not necessarily be a positive asset. To be a mobile phone is to be a portal for young people. Whether the Geely mobile phone wants to become a status symbol, a symbol of technology or a symbol of entertainment is really a game and a trade-off. If the image is erratic, it will fall into a price war without positioning and homogeneity like the notebook market. After all, every other row is like a mountain, and if you sell a house to sell mineral water, you may get nothing. The grasp of young people is indeed a bottomless pit, because even BMWs, Mercedes-Benz and others dare not say that they know young people in China, let alone make mobile phones. (For more news, please follow the Yangcheng School pai.ycwb.com)
Source | Yangcheng Evening News Yangcheng School
Editor | Shen Zhao
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