Last night, the iPhone 13 series officially opened pre-sales. With the product strategy of "increase the quantity without increasing the price", it attracted many netizens to pre-order, which once led to the paralysis of Apple's official website. Hot search on social media.
Under the enthusiasm of netizens, the stocks of many e-commerce platforms selling the iPhone 13 series were sold out instantly, and the official had to temporarily replenish the goods. Among them, the Yuanfeng Blue in the iPhone 13 Pro series is very popular among users. There was a sold-out situation.
Unlike netizens who snapped up the iPhone 13 series, Apple’s stock price fell last night, with the closing index down 1.83%, and Apple’s evaporation of $45.7 billion, which is in stark contrast to the hot sale. The contrast is confusing.
Some netizens pointed out that this time the pre-sale of the iPhone 13 series is inevitable, and the product strategy of price reduction is quite attractive to users, and sales will inevitably increase. However, the stock price reflects the market’s expectations for the future of a company. The innovation of the iPhone 13 series this time has declined. The biggest highlight is the 120Hz adaptive refresh screen on its Pro series. This technology has long been mature in the industry. Lagging behind the market in time.
Not only that, this time Apple still adopted the ancestral bangs design, 12 million pixels, 20W charging power and other previous designs and configurations. In addition, Apple has been playing price cards in recent years, ignoring product innovation. It is also inevitable that the stock market's expectations of it will decline.
In terms of innovation, the Android camp seems to have been a chicken blood in recent years, providing brand new solutions in terms of screen, camera, performance, and charging. As a high-end market leader in the mobile phone industry, Apple has gradually been conservative in appearance design. Starting from the iPhone X era,Apple modified and modified this set of designs, through the addition, reduction and replacement of different elements, and color matching, which gave birth to the iPhone 13 series we see today. This set of designs was successful that year, but under the market conditions for many years, the appearance, lens modules, and ancestral bangs that have been used for many years have gradually caused users to be aesthetically tired.
Looking at the Android camp, various manufacturers have introduced many excellent appearance ID designs, such as the Huawei Mate40 Pro series, which uses the star ring design to cleverly hide the camera; cooperate with BMW M series racing cars, in racing The iQOO that draws inspiration from the body design, the track version continues the carbon fiber texture of the classic racing car, and the legend version rebuilds the classic three-color texture to interpret the new aesthetic design.
In terms of screen innovation, the 2K+120Hz Samsung E5 screen used on iQOO 8 Pro can reduce power consumption by 25% compared to span E4. Infinitely variable speed , in terms of screen brightness and color, has reached the top look and feel of the current flagship model; in addition, Xiaomi Mix4 uses a new CUP full-screen solution, and the design of the under-screen camera eliminates the front lens The visual occlusion promotes the development and transformation of mobile phone screen solutions.
In order to retain the face ID function, the iPhone 13 series uses the ancestral bangs design, but it is actually not the best choice. Take Huawei Mate40 Pro series as an example, Huawei Realize 3D face recognition using double digging method,While satisfying the face security, it also provides a better ID design.
Coincidentally, iQOO has also made major changes in the biosafety identification scheme. Through the ultrasonic 3D fingerprint identification scheme, it solves the traditional capacitance solution that cannot be unlocked by the hands. At the same time, the fingerprint recognition area is increased to 578mm², and the larger recognition area can realize dual fingerprint unlocking, unlocking by region to realize one-step operation and other functions.
(Source: @星辰君Sup)
In the mobile phone industry, Apple’s 20W PD charging power for many years has been dragging down the overall experience. It takes more than an hour to fully charge a mobile phone, and users generally Need to free up relevant time for charging. For Android models, the current universal charging power is above 50W. Among them, brands such as iQOO, , millet and other brands have implemented a 120W ultra-fast flash charging solution. With the original charger, the iQOO 8 Pro is from The fastest charging time from 0 to 100% is only 18 minutes. Compared with the 1-hour charging time of the iPhone 13 series, the strength can be distinguished by itself.
Taken together, this time the pricing strategy of the iPhone 13 series has attracted the attention of many netizens, but it has gradually shown Apple’s fatigue and stagnation in innovation. When price cards are frequently played, the stock market and the market have also reduced their confidence in Apple's future market. At present, domestic manufacturers are hitting the high-end flagship market one after another. If Apple continues to do its own thing and reduce the pace of innovation, the effect of the price of this brand in the future will gradually decrease, and the dominant position of the high-level market will change.
